For  freelancers in the website design industry, having a good sales strategy is important. There are a multitude of freelancers in the market and thus, to survive, you need not only creative skills but also good selling skills to get more projects and stay in the good books of your clients.

I would try to offer some strategies here to help you showcase and promote your website design work to potential clients.

Strategy 1: Increase/Enhance Your Visibility: This would help you cement your position as a freelancer in the market. The more visible you are, the greater the scope for you to get more work. You will also be able to show something to your prospective clients in case they have queries.

Below are some things you can do:

• Go for blog customization – you must already have a blog. Customizing it would help you in your business.

• Be active on social networks – you must be aware of the power of social media. Use that power to pull more business.

• Become a member of web design related forums, follow and comment on design related blogs and put a link back to your website/portfolio.

• Send photos of your creations to any local publishing such as magazines, periodicals, newspapers etc.

• Advertise your work in local magazines or newspapers.

Strategy 2: Do Not Hesitate to Reach Out: Why should you always want the clients to find you? Why don’t you go hunting clients yourself by distributing your business card to business owners who can give you a project? Who knows, you might get a project from someone you least expected!

Interact with as many people as you can. Spread the word about your work. You never know who may be in need of website design. Also, contact a professional website design company because oftentimes, these companies outsource their new projects when their in-house designers are busy with their existing projects.

Strategy 3: Be Honest: Do not make skyscraping promises if you cannot really keep them. So it’s safe to claim what you really can do. If you are honest, you will automatically go to the good books of your clients.

Strategy 4: Treat Your Client’s Business with Respect: Just as your freelancing business is important to you, your clients’ businesses are also important to them. Listen to their requirements carefully and take care to ensure that your clients get what they want. Treat your client’s business as if it’s your own.

Strategy 5: Do Not be Disheartened by Rejections: Every professional has to face rejections at some or the other point in their career. As you deal with more clients, you will realize that not all of them will accept your proposals. This is no reason to feel upset. Rejection does not mean your client has some personal vendetta against you.

Strategy 6: Highlight Your USP….Always: Promote your unique selling point/proposition as much as you can. Your USP is what makes you different from other web designing freelancers. Tell  your prospective clients explicitly why they should hire you instead of others and what is it that stands you apart from the crowd.

Strategy 7: Never Stop Selling: Your sales endeavors should be continuous. Just because you are busy with a project, it does not mean you have to stop selling. Make it a habit to work and sell consistently. This would secure you a steady flow of projects.

What are your current sales strategies? Would you like to share with us?

Typography plays a critical role in website designing. Every typography font has a unique appeal, thus affecting users in a different way. With the right usage of typography fonts, you can send the right message to your audience and fulfill your business goals.

Today, we will offer you few tips that will help you to select the right typography font and thus, add more value to your website design.

Try to Evaluate Mood of the Typography Font

Every font comes with a different mood. While some create a creepy feeling, others give rise to a romantic mood. If you want to provide users with a specific mood, choose a font that conveys this mood.

Visual Aesthetics is Important

Paying attention to visual appeal of the typographic fonts is critical. Using a font that puts strain on the eyes  may create a negative impression about the website or corporate identity design. For this reason, choose a font that appears attractive and conveys the message as well.

Develop the Typography Hierarchy Carefully

Typography hierarchy indicates the varying levels of importance you assign to various typographic fonts. For example, you may want to use different fonts for the main heading, sub heading, and others. In such a situation, choose fonts that complement each other. Also, use font in a way so that it is easier for the audience to differentiate between the primary heading, sub headings, and body.

Ensure that the Font is Readable

Using a font that is aesthetically appealing, but cannot be read does not make any sense. Your audience should not struggle to read the content. Rather, they should be able to read content in the first glance. For this reason, choose a font that simplifies the process of reading information.

Experiment with Caution

Some web programming experts love the idea of experimenting with various fonts to achieve the desired result. However, this can be a slightly tricky strategy. Combining the right fonts can create a great look, while combining the wrong ones can create a messed-up look. Therefore, be careful, while experimenting.

If possible, ask your loved ones to provide you with feedback about the unconventional combination. This will allow you to modify your usage of fonts, before actually incorporating them in the website.

Never Stop Learning

In the customized web development industry, trends evolve constantly. The only way to update yourself about these trends is by learning and gathering information. Therefore, even if you receive good feedback for your web designs, do not take it for granted. Develop a passion for learning new things continuously and this way, you can update yourself about latest trends.

Right fonts can drastically alter appearance of a website. Wrong fonts, on the other hand, can create a negative impact on minds of the audience. Therefore, choose the fonts correctly and impress your audience. If you require help, you can contact any company to hire website designer.

Typography plays a critical role in website designing. Every typography font has a unique appeal, thus affecting users in a different way. With the right usage of typography fonts, you can send the right message to your audience and fulfill your business goals.

When it comes to blog customization, many people believe that passion should be the ultimate criterion for choosing a blog topic. Well, we think that this opinion is only partially correct. Choosing a blogging topic you love discussing may encourage you to update your blog regularly (since you enjoy talking about it, it is obvious that you would feel interested to publish posts about it).

However, depending solely on passion may not allow you to enhance popularity of your blog. You need to choose a topic that has a high demand,amongst the bloggers. In brief, you need to maintain a refined balance between passion and popular demand. Allow us to explain the issue in details.

Why Choosing a Popular Topic is Important?

As a blog owner, your primary aim should be enhancing popularity of your blog. If you choose a boring or uninteresting topic, chances are high that people will not read it. This in turn, can also make you lose interest in your blog after some days.

Choosing a Currently Popular Topic may not Provide you with Long-Term Gains

Sometimes, bloggers commit the mistake of creating a blog that revolves around currently popular topics (for example, any current sports or fashion event). The problem with these types of blogs is that when the craze for these events ends, people lose interest in them.

This means that if you are interested in long-term blogging, avoid topics that may evoke interest of people for a short term. Rather, choose topics that will continue to interest people for a long time.

Avoid Choosing a Saturated Niche

In the quest of choosing a popular topic, some bloggers commit the mistake of choosing a niche that is already saturated. They think that if other bloggers earn popularity in this niche, they can as well. Unfortunately, this strategy may not work always since the Internet is already loaded with information about these topics. Therefore, people will not feel interested to read about them again.

If you still want to create a blog that revolves around a saturated niche, try to narrow down the niche and pick out a specific topic. This is known as developing a ‘sub-niche’. An example will make the concept clearer. Let us assume that your niche is ‘fitness’. If you want to select a ‘sub-niche’, choose ‘aerobic exercises’, ‘weight-lifting’, or ‘yoga’. Consider the fact that many bloggers have achieved success by discussing a particular issue that others did not focus.

The main point is that while choosing a niche/blog topic, paying attention to both passion and demand is critical. This will encourage you to publish posts regularly and attract attention of readers as well. If you require additional help, getting in touch with any SEO company India can be a great idea.

Incorporating product videos in shopping cart solutions can be a good way to boost its popularity. However, blindly incorporating videos in your e-commerce site will not yield desired results. Rather, you need to pay attention to certain crucial issues to achieve a high sales rate.

Type of Video

As owner of an e-commerce site, you need to choose product videos that create a memorable impression. Now, various types of product videos exist in the current e-commerce market. These include community videos, automated product videos, in-house videos, and outsourced videos.

To choose the right option, pay attention to important factors, such as your budget, preferences of your target clients, and expected ROI. Thereafter, select a option that has the potential to fulfill these requirements perfectly.

Content Delivery Network

If you want to use product videos in the website design of your shopping cart solutions, ensure that content delivery network of your provider is reliable and has a high-speed. Remember that in this age of fast communication, users expect retrieval of information quickly. Therefore, if your product videos load slowly, it will irritate your visitors.

For best results, ensure that your videos load smoothly and avoid excessive buffering.

Pricing

Pricing is another important issue. To avoid any confusion, opt for a vendor that provides you with a specific price model. You can also choose a vendor that allows clients to enjoy Per per View option. This option, based on the principle of Pay per Click allows you to pay exclusively for videos that were actually watched by your audience.

Integration

To incorporate product videos in your site, understanding intricacies of the integration process is critical. Of course, if you are planning to add 2-3 videos, you do not need to pay excessive attention to this issue. However, if you want to add hundreds of videos, invest time for understanding the concept of integration.

To minimize wastage of time and energy, ensure that you do not need to incorporate code to every product page separately.

Analytics

A good e-commerce site should opt for tools that analyze performance of individual elements and their contribution in overall success of the website. This is true for the product video as well. To understand the role of your product videos, choose a tool that provides information about number and duration of views and conversation rate of videos (number of people who bought the product after watching a video).

Opt for these tips to accelerate impact of your e-commerce site with product videos.

Logo designing is not just a profession; it’s a skill that only a handful of designers possess. Anyone can learn Illustrator and Corel Draw, but can anyone design a logo? Unless you have the right attitude, you can’t achieve success in the logo design business.

When you offer logo designing services, you have to promote your business, communicate with your clients and often, face harsh criticism. If you can’t handle all these things, your designing skills won’t save you. Here is a list of the qualities that you must have to be a successful logo designer.

1. Give Out-of-the-Box Solutions- There are hundreds of logo designers offering the same business logo services. Why should a client hire you for his project? If you want to get more clients, you have to offer out-of-the-box solutions to your clients. Think unconventionally and provide unique logo designs to impress your clients.
2. Excellent Communication-Some designers are so shy that they don’t communicate with clients during the design process and ends up creating blunders. You must communicate with your client regularly to design a successful logo.When you get a logo design project, ask your client about his business, clarify the goal of the design and finalize the payment process. If your client criticizes you for your design, justify your design decisions and convince him that you have taken the correct steps to boost his brand value.
3. Endure Criticism-Every logo designer faces criticism for his work, but only a good logo designer can endure criticism. As a designer, you obviously know more than your client, but that does not mean you can answer your client rudely.Patience is a virtue and you must never forget that your client is paying you for his logo. Instead of getting angry, extract the positive points from criticism and rectify your mistakes.
4. Confidence- Without confidence, you can’t succeed in any career. If you don’t have faith in your skills and abilities, how can you expect clients to believe you? Whenever you go for a client meeting, make sure that your body language reflects your self confidence.
5. Flexible and Dynamic-As a logo designer, you have to face different types of clients everyday. You should be flexible enough to meet their expectations and design a customized logo as per their guidelines.For instance, some clients may ask you to follow a particular logo design trend for their corporate logo. Even if you tell them that trends are temporary, they will insist you to design the logo as per their guidelines. In such cases, do as your clients say. After all, if your clients are happy, you have nothing to worry about.
6. Be Courageous-Be polite, but make sure that your clients don’t get a chance to manipulate you. For instance, if a client asks you to complete a project before a deadline, tell him that you will charge extra for overtime.Never forget that your service is not for free and effort should be paid for.
7. Passion and Love for Design- If you want to be a successful logo designer, you must love your work. Unless you are passionate about designing, you can’t offer unique logo design solutions to your clients. When you are happy with your job, you can work countless hours to design a perfect logo and earn the respect of other logo designers.

You must have these seven qualities to be a great logo designer. If you think that you lack any one or some of these qualities, identify your weak areas and improve your personality.

All the best!

Guest writing is all the rage these days. With so many websites catering to web designers, developers, programmers, logo designers, brochure designers etc., the need for writing quality and informative articles has risen.

The reasons why such websites invite guest articles include:

1. optimization – they have to have relevant, informative and quality content in order to keep a prominent position in Google, and
2. popularity – the more people read these write-ups, the bigger chances are that they will share these on social networks and the more popular the sites will become.

Anyone with a level of knowledge and interest in the industry of web designing, development,  and programming can be a guest author for other websites.

Let’s find out why you should write guest articles:

To Spread Your Knowledge

It is one of the most important reasons why people write guest articles. You may have a sound amount of knowledge on a particular subject related to the web design and development industry. Why not help the community by sharing your knowledge?

If you have some ideas, you can share them with other designers who may be in search of inspiration. However, not all sites will pay you for articles since guest posting is not like professional content writing. However, think of it this way – writing guest articles wouldn’t cost you anything but it would definitely get you some readers who would be fond of your writing and want to read anything you come up with!

Plus, you can also get new ideas and information from other guest authors.

For Recognition

Writing guest articles can help you get more recognition. When you guest-author an article, the readers perceive you as a seasoned professional on the basis of the article published on a popular website! They would trust the information you’ve provided and this trust will add to your recognition. This will also build an audience for you.

To Widen Your Network

When you write guest articles, you get to interact with a lot of other authors and readers. This widens your network and would probably be of help in the future.

For Remuneration

Some leading websites offer remunerations to their guest authors. Most of these websites usually get in touch with you to know if you would care to write a guest article. If you agree, they will arrange a remuneration for you. Some websites ask you to submit a write-up. If it’s selected, you will get a reimbursement.

For Building Links

Everyone in the internet marketing field, knows the importance of SEO. Well, guest articles allow you to write an author bio and put a link to your website. This way, you can build links to get wider exposure. Links from a well-known website will do wonders for your SEO.

If you have been in the freelance web content writing industry, you must know how important it is to have a wide audience. Writing guest articles will make your name known to a wider group of readers and thus, create your brand. Your audience will expand as you write more guest articles.

Have you written a guest article yet? Share your experience!

The World Wide Web has plenty of CMSes that range from basic micro-blogging platforms to full-fledged packages for businesses. To work with a CMS that you can quickly understand and get the hang of, is important to deliver a fast turnaround of a project. However, it should not be the only criteria for you to select a CMS. Just because a particular CMS is easy-to-learn and easy to configure, doesn’t mean you should go for it.

Since content management systems are created by developers, they pay their entire attention to the development process, which means they may sometimes overlook the theme’s usability. As a result, the designer (which is you) and even the end-user has to deal with a complicated front-end. However, there are some CMSes where theming is easy.

Plus, you should also pay attention to the way the control panel runs because that’s where you will spend a lot of time. Keep in mind this simple fact – the more flexible it is to theme the CMS, the better it is for you as a website designer.

These are some factors you must take into consideration:

• Do you like working with pre-set templates?

• Does the CMS make you save separate portions of your design throughout the back-end?

• Can a text editor be used?

Since a lot CMSes are open-source, they have communities that exist to help the designers. However, this is not always according to theory. Before you want to decide on a CMS, find how helpful its community is. See if beginners’ questions are entertained and whether the answers are at all helpful. I’m insisting on this because there are some communities that do not entertain the questions put across by beginners. Also, look for an add-on community.

The printed material that comes with your CMS, should serve as a complete guide on how to create a website. If it does not provide that information, move on to a different CMS.

You will not always create a website for your website design company. So, pay attention to how easy your CMS makes it for your clients to add or edit their content. Less-featured or complicated CMSes can hinder your development time and may take a lot of time to explain the workings of it to your clients. Find out how easy image uploading is and how user-friendly the control panel is for a novice.

Remember, every single person in the world is different and the same applies to internet users. The CMS that works for you, may not work for one of your clients. Keep the end-user in mind when choosing the CMS and also consider these aforementioned aspects.

Feel free to tell us how you choose your CMSes.

In the web design industry, ‘fold’ refers to the line beyond which a person needs to scroll down to observe more contents of the page. Elements that cannot be viewed, unless one scrolls the page is referred to as ‘below the fold’.

According to SEO services company, incorporating crucial information ‘above the fold’ can be a good strategy. This encourages the user to observe important information. If you place critical information below the fold, on the other hand, users may or may not observe it. For this reason, advertisers also prefer placing advertisements in upper section of the web page.

Is it a Myth?

Placing information above the fold was considered important for a long time. However, popularity of  mobile Internet has changed ideas about the fold.

This is because users now use various gadgets to access Internet. These gadgets come with different screen resolutions. Thus, position of the content differs from one device to the other. This has prompted some SEO service experts to argue that the concept of fold has ceased to exist.

However, according to our opinion, the concept of ‘above the fold’ is not a myth. It exists. Of course, as stated earlier, popularity of mobile Internet has somewhat diminished the craze for placing content ‘above the fold’.

Solution…

Studies have proved the fact that while some visitors prefer to scroll down the entire page, others avoid it. Now, as a website owner, you want every visitor to check the entire web page. This means that you need to convince every visitor to scroll down your site. We offer you few strategies that will help you to accomplish this goal.

Pay Attention to Content

Users visit website to find relevant information. Therefore, it is obvious that they give more importance to content than advertisements. If they find the content interesting, they would definitely scroll down the page to acquire information.

This means that you do not need to worry excessively about placement of the content. Rather, pay attention to quality of the content.

Choose Smart Designs

While designing a site, some SEO services company India opt for a bottom border. Now, this makes users think that the site ends, where the content box finishes. As a result, the visitors do not scroll the site, once the content ends.

Avoiding this strategy will allow visitors to check the entire web page.

Choose the Top Content Carefully

The above discussion should not make you think that you can place anything in upper section of the site. Remember that visitors will check the top content to decide their actions. If they like the content in upper section of the website, they will move on to the next section. Otherwise, they will leave your site.

This means that to retain interest of visitors, selecting the top content carefully is important. Ensure that the information is worthy enough to be placed on the top.

It is true that in the 21st century, the concept of fold has become a confusing one. However, opting for the above-mentioned strategies will help you to retain interest of any visitor-those who prefer to scroll down the page and also those who avoid it. If you require additional information, getting in touch with any SEO company India can be a great idea.

Many artists and designers are obsessed with fulfilling their creative urges, unconcerned about preferences of the masses. Unfortunately, if you are working as a professional designer in a website design company, you cannot ignore preferences of your target audience. This becomes more complicated when your project revolves around a foreign culture.

In such a situation, you can take help of sociology. Sociological knowledge will help you to strike a balance between your creative satisfaction and preferences of masses (especially if your target audience belongs to a foreign culture). If you are wondering why we are highlighting the role of sociology suddenly, allow us to explain the relationship between sociology and website design.

Definition of Sociology

Sociology refers to the study of social behavior of human beings and factors that shape our social personalities. These factors can include family, religion, culture, ethnicity, race, and education. It also investigates social issues, such as gender, crime and studies cultural, political and economic changes.

Relationship with Design

We will not be surprised if you are wondering about the relationship between sociology and website designing. To clarify your confusion, we would highlight an example.

The issue- Let us assume that you are an American website designer who never visited any other country. You only possess a vague knowledge about other countries.

Now, you come across a client who requests you to design a website for their China-based hotels. The client offers you full creative freedom. However, his only requirement is that you should incorporate uniqueness of Chinese culture within the site.

The problem- Since you do not possess in-depth knowledge about the culture of China, you do not feel confident about taking up the project.

The solution- If you are working as a freelance designer, you can always reject the project. However, if you want to challenge yourself, taking up the project can be a good idea. In this situation, sociology can help you.

Contribution of Sociology

Sociological knowledge allows a person to understand cultures of other societies. Furthermore, it informs the person about the basic structure of a society and its unique traditions. This means that if you possess sociological knowledge, you can handle projects of foreign clients easily.

Final Lessons

Sociology is a broad subject that encompasses various concepts. Therefore, it is impossible that you would acquire sociological knowledge within one day or month. You have to invest time for studying sociology and understanding its impact on design.

Unfortunately, as a designer, you may not always have the time to understand sociological concepts in details. In such a situation, you can research about few basic issues. These issues can include-

• Culture of the area
• Factors that influence residents of the area
• Historical background of the region
• Current economic conditions of the area

Acquiring information about these issues will widen your knowledge about a particular region. This in turn, will increase your confidence and help you to handle projects of a foreign client smoothly.a

If you want to establish your identity in the website design industry, creating a news-based website can be a great idea. Of course, you have to invest great effort and time for creating such a site.

Furthermore, you have to publish news regularly. Since this will be a news-based site, people would expect you to post fresh news everyday. Additionally, you need to pay attention to several issues. These can include-

Useful Content

Over the past few years, various news websites were created. However, only few managed to retain interest of people in the long run. Extensive research will reveal the fact that websites that published high quality content survived. Reddit can be a good example of such a site.

Over the years, Reddit has cut down unnecessary elements, while focusing mainly on high quality content. This has allowed readers to concentrate their attention on stories, without feeling distracted by advertisements.

If you do not feel confident to create a news website, you can opt for services of an independent website designer. Alternatively, you can hire website designer by contacting a design company.

Pagination

The main purpose of a news website is to gather news from various sources and highlight them in the home page. Now, it may not be always possible to incorporate all sources in the home page. In such a situation, you can opt for pagination.

In simple terms, pagination refers to the procedure of dividing content into separate pages. With pagination, you can incorporate links to other pages in the home page. This way, your readers can access fresh as well as old news.

Additionally, blending the pagination button with the website design is critical. This way, these buttons would appear as part of the site and offer users a smooth experience.

Voting System

Any social news website should possess a voting system. Unfortunately, on several occasions, this voting system interferes with usability of the site. For example, if the site reloads every time an user casts a vote, chances are high that he/she will not have a positive impression of the site.

For best results, choose a voting system that allows users to vote in a hassle-free manner.

Similar to pagination buttons, voting buttons should not interfere with readability of the site.

Discussions and Comments

Visitors love discussing various issues on news website. Therefore, providing users with the opportunity to discuss critical issues and leave comments is important.

Profiles

Offering users the opportunity to create profiles on your site can be a great idea. This will allow them to highlight the content that they are reading currently. This in turn, indirectly allows the site to widen its exposure.

Groups

Groups in a social news website allow users to connect with each other and indulge in meaningful discussions. These activities, in turn, increase awareness about a site.

If you are interested in creating a social news website, paying attention to these issues is critical. Overall, ensure that visitors enjoy reading news on your site in a hassle-free manner.