Most business owners aim to create a particular brand identity of the company while launching a start-up. Usually, this brand identity is based on products/services the company offers, and its target audience. However, certain circumstances can force business owners to modify their corporate identity. Naturally, to change brand identity of the company, they need to change their promotional materials such as logos and brochure designs. Now, the question arises as to when should one go for change of marketing materials?

We highlight few circumstances that demand change of promotional materials of a company.

1. Renaming of the company- If you have decided to rename your company, modifying your brochure designs would be a great idea. However, modifying brochure designs does not mean that you will simply swap the old company name for a new one. Rather, changing the entire design or introducing a new one would be a great idea.

Remember that if you only incorporate your new company name in the designs, rather than changing the design, it may arouse suspicion of people. They may wonder why you changed your company name suddenly. Changing brand identity of the company, on the other hand, is more likely to earn trust of your target audience.

2. Drastic change of services- Companies that decide to alter their services/products drastically should redesign their promotional materials. Let us assume that a company specializes in selling beauty products for teenage girls. Now, the owner wants to venture into the health care industry and launch fitness centers.

Since the company has decided to venture into a drastically different zone, modifying its brand identity would be a great idea. The company should introduce fresh brochure designs, so that it is easier for customers to understand its new services.

3. Restructuring of team- Many companies incorporate a brief description about their teams in their promotional materials. In case the team undergoes any change, modifying the materials will be a good idea.

4. New target clients- Clients play a crucial role in creating brand identity of a company. Therefore, if you are planning to target a different audience, you need to modify your promotional materials. Remember, if you decide to retain the old materials, your new clients may fail to identify with the company.

5. Introduction of additional services- Many companies, after a certain point of time, may desire to introduce additional services. In such a situation, modification of promotional materials can be a great idea. This strategy will create awareness about the new services amongst the target audience.

We outlined few major circumstances when you should modify your promotional materials. With the help of this strategy, you can create a consistent brand identity. Furthermore, your target audience will be aware of the latest news about your company.

A brochure helps you to promote your products/services to a large audience. Whether you are about to launch a new product or want to express your business ideas, a brochure can efficiently serve the purpose of informing your target audience about your business.

Now, people pick up many brochures in business meetings; conferences, etc, for the sake of it. Naturally, they forget about them in a few minutes. If you want to design an appealing brochure that can capture the viewers’ attention instantly, and hold it long enough to make him go through your brochure, your brochure design needs to have few basic qualities like outstanding appeal, interesting content, and good paper and print quality.

Your Brochure’s Content

When you start a corporate brochure design, the first thing you need to think about is what information you are going to share with your audience through the brochure. Brochures aren’t mini-books for you to write down about your company and products. You can only write the most important things that will appeal to the target audience.

• You should write your company’s purpose, business ideas, etc. in the headlines in italics or bold font to grab the viewer’s attention. You can write the USP of your products and highlight it with borders as well, to deliver the message effectively.

• Choose stylish, yet readable serif fonts that can be read easily. Brochures are meant to provide information through a small space. If the font is tough to read, viewers won’t read the brochure. Don’t use more than 3 font types in your brochure.

• Your brochure cannot contain any mistake. Check content (correctness of information, grammar, sentence construction, spelling, paragraphs) before you send your brochure for printing.

You can collect some of your competitors’ brochures and find out what points they have highlighted to make their business successful. Of course, you have to use your own creative ideas and write original text to impress viewers.

Your Brochure’s Design

A design should essentially be simple for it to be successful. When you use too many images or content in the brochure, it looks congested and loses its appeal. You have to design the brochure sophisticatedly and use only the most useful content and images in your brochure.

• Write the USP of your products, use the images of products and give your contact information. Leave enough white space to help viewers easily scan your brochure.

• Images play a crucial role in brochure designing. Images help you to provide a glimpse of your products/services to your audience. You should use high resolution images in your brochure; else, it may get pixilated while printing and hurt your brand image. A blurry image equals to a negative impression. Don’t use images less than 300 dpi.

• You should use aesthetic colors in your brochure to capture the viewers’ attention. Choose colors carefully and use only those colors that go well with your business. For instance, a baby products company cannot be using black and red in its brochure, or a car racing company use pink and blue.

Use color combinations intelligently to draw the viewers’ eyes to the most important parts of the brochure and create an emotional connection with them.

In conclusion, if you don’t want to compromise the quality of your brochure, make sure you have it printed from a professional printer and use only the best quality paper. This may increase your expenses, but the results will be impressive.

QuarkXpress 9 is ideal for brochure designing as it offers excellent control over text styles and image handling. The new version has several time saving features.

Brochure designing is a task that can require weeks of time on the part of a graphic designer. It involves a lot of planning, visualization, brainstorming for the artist. Interaction with the client and an understanding of the target viewer’s mindset is also required for this kind of work. Therefore, when it comes to selecting the apt brochure design software a graphic art professional needs to be quite careful. There are several aspects that need to be considered for zeroing in on the most suitable application for brochure design. There are a number of applications used by the print industry for brochure designing and related work but QuarkXpress 9 has few worthy contenders.  Used by the industry professionals for over a decade, the latest release of Quark leaves the rival applications biting the dust.

• Apart from having dedicated tools for digital publishing, QuarkXpress 9 has got some useful tools for print media. The new feature named Conditional Styles is an instance in this context.  With this new feature, the graphic artists can apply styles to the text paragraphs according to the content type.  With an intuitive menu based interface, Conditional Styles is user friendly. This is comparable with InDesign’s nested styles feature. This one is useful for brochure design where large volumes of text need to be used.
• Another notable feature in Quark that is handy for brochure designing is the new Story Editor. Similar to InDesign, it opens the selected blocks of text in a different window. Therefore, the graphic designers can edit the text without any distraction on screen. It is possible to apply formatting styles like lists and bullets via a pop-up menu.
• QuarkXPress 9 has been revamped with focus to user friendliness. Now the print media professionals can use Callout Anchors in page elements like images and boxes easily. The Cloner tool makes duplicating blocks of text and even pages a cakewalk. This is a time saving feature in the app. It can help the artist making a brochure to copy text from one page to other and edit it rapidly.
• Brochure design cannot be complete without using images. QuarkXPress 9 has some nifty image management features as well. The app can now generate a grid of images automatically if the artist provides a folder of images. The Image grid facility allows pixel precise control on images and their positioning in a document. Dealing with large sized images is not a problem at all. ShapeMaker is another utility meant for quickly creating shapes in a document.

Brochure design is a powerful offline marketing tool that can give a huge fillip to a marketing campaign if it can be employed properly. As it represents the brand image of an organization, you need to make it look as impressive as possible. It should have a clean structure and should not include a wide array of graphic elements just for sake of giving it a different look. The purpose of designing a brochure is to establish a visual combination with the visitors through the use of images, text and symbols. Since it is a compilation of a number of different graphical elements, you need to be a little careful while designing a corporate brochure or professional brochure. Here we are going to forewarn you from some practice that can have serious impacts on the designing process:

Keep It Simple: This is the bottom-line of brochure design. You need to master the art of keeping a design simple. It may sound easy enough but it might appear nerve-wracking. Keeping a design simple yet interesting is the most difficult job since you will not have many options in hand. You need to reply on your designing skills.

Try Different Alignments: – A rare visual twist can be given to a brochure by using different alignment in different pages. However, you should not try out this half-heartedly because the result can be disastrous. You need to sketch out a plan before making a stride further in that direction and if possible try to gather some strength by checking out the designs of other famous brochure designers.

Do Not Make Them Squeeze: – Brochure should have a pleasing look. You not squeeze content in between the images or should not cram it by adding a number of different graphical elements. You need to understand the fact that brochure designing is not all about positing graphical elements; rather it is all about aligning elements judiciously. Try to keep a balance in the structure as far as possible if you want to seize the attention of your viewers.

Do Not Use one Color: – There is no point of designing a website in just one color. You can make your brochure look good and impressive by adding different varieties of colors. However, you should not use bright color profusely. You should try them out as sparingly as possible.

Use of Fonts: – Shun use of wacky fonts as far as possible because people might hard to go through them. Try some common fonts such as Ariel, Georgia or something of that clan so that your brochure appears attractive as well as readable.

Make It Unique: – This is what you should give utmost priority. The design of the brochure has to be unique because cheap imitation cannot play constructive role in enhancing the brand and public image of an organization.

Brochure is an important marketing tool. But often it is seen that business owners do not understand the necessity to properly design it. For professional approach one can avail brochure design services. Brochures do not just mean simply printing them and distributing them among people. It has to be presented effectively and distributed among the target group.

There are many buyers who highly depend on the different brochures to gather information about a company or its products/services. Thus a poorly designed brochure or an effectively designed brochure can highly influence the decision making of potential customers. The design, outlook and content of a brochure generally draw the attention of potential customers.

Choosing the color scheme of a brochure is very important. If you are using brochure as a sales material, you have to be always attentive to use those colors that attract people to take a look at it. Both font color as well as the background color for a brochure is important. Readers of your brochure should not find difficulty in going through it due to use of eye straining font colors and unfamiliar background colors.

Another important thing to consider for brochure design is its proper organization of content. If useful information about the company and its services are scattered all over the brochure then it would be difficult for a reader to figure it out. A well organized and brief content on brochures will be appreciated by readers who want to know what it is all about by just a glance. A professional layout for a brochure is required for proper organization of text and graphics.

The quality of the content used in a brochure is also crucial. You need to provide catchy and informative content on your brochure. If you can not convince your target market then they would not be persuaded to avail your services/products.

Brochure is mainly designed for reflecting a company’s objective, professionalism and competence. In the true sense, it energizes the prospect of an organization and thus contributes in the profit maximization. Being a promotional tool, brochure can drive the prospective clients to know more and more about your company.

While designing a brochure, the brochure designers must keep certain things in mind. Some of the golden rules that need to be followed while developing a brochure design are as follows:

• Use of Catchy Headline and Complimenting Image
  The headlines used in a brochure should always be eye captivating and you should insert pleasing images with it. This is done because people mainly notice these two things first and then moves on to the rest of the information. However, make sure that the basic benefit or the unique selling point remains highlighted at the front page.
• Try to Know about your Prospective Clients
  Since brochures are designed for the customers, the designer must investigate what are the things they love, what are the languages they use, what are the tones they like and of course what are their interests. If you can get all these answers it can be expected that you will be able to develop a useful brochure.
• Make the Brochure Informative
  From top to bottom the brochure should be informative. But it should not be cluttered with unnecessary facts. A person should always adopt a conversational tone for writing content for a brochure. Otherwise people will loose interest to go through your brochure.
• Make the Brochure Simple
  Through a brochure promotional messages are conveyed to the prospective customers. So, keep the brochure design simple so that the readers can easily get what you are trying to deliver.
• Set Images on 300 Dots Per Inch Resolution
  It is observed that less than 300 dots per inch images become blurred. So it is better to maintain this resolution.
• Customize your Brochure
  By adopting different folding styles one can personalize his/her brochure. However, the style should be selected on the basis of your business type and situation.
• Highlight Special Offers
  Customers are always interested in special discounts. So, it is advisable to highlight those points in a brochure.

Usually designers of a good brochure design company follow these above-mentioned techniques for the purpose of making their clients’ brochures attractive and useful.

Nowadays most of the business corporations prefer to have brochures for the purpose of advertising their goods and services. Still now, brochures are considered to be the most effective means of conveying promotional messages to the targeted audience. However, in order to make a brochure effective, one needs to incorporate important information in it. Some other points that should be considered while developing a brochure design are mentioned below:

• Grab the Attention of the Readers- Use catchy headline and mention the most important point on the front page. This is because; only by going through the front page, the visitors try to judge the effectiveness of a brochure. Through the content of a brochure you should tell the reader that how they can solve a particular problem easily and should also clear out the reason why people should buy your products or should avail your services.
• Content should be written to the Point- Before starting the brochure design project, try to understand who are your target audience and what they are expecting from you. Always try to design your brochure keeping in mind the requirements of your prospective clients. But do not confuse them with too many facilities; rather help them with a particular problem.
• Write Down the Basic Information First- You must not forget to incorporate the basic information like, name, address, phone number and email address in your brochure. Added to this, logo and tagline should also be there in the brochure. On the other hand, headlines of a brochure must include the most important information.
• Encourage the Customers to Contact You- It is observed that no matter how much fascinated they are with your services; they do not take initiative to contact you. So provide all your contact details in the brochure and poke them to get in touch with you.
• Keep the Brochure Content Legible- Avoid using technical jargons and keep the language as simple as possible. This helps the readers to easily understand what you are trying to say and your purpose is somewhat served.
• Use Quality Paper and a Good Printer- Never compromise on the quality of paper and always try to use a reputable commercial printer for printing your brochure.

In recent times people will come across a number of companies offering quality brochure design services. However, before selecting any one of them check out the price packages and try to investigate how reputed it is in this field of brochure design.

Brochure is a pamphlet that is designed to introduce a commercial enterprise to its prospective customers. There is no doubt in the fact that a brochure is an information-providing tool that is used to enhance the popularity of a firm’s products and services. So, brochure should be designed with excessive care.

Some of the most important points that need to be remembered for designing a corporate brochure design are mentioned below:

• The cover of the brochure should have 2 parts. In one part a catchy phrase should be incorporated, whereas, in the other part, list the product benefits. Usually, on the cover page product information is mentioned, whereas, inside it, the product features as well as benefits are mentioned.
• Then decide how much panels you will insert in your brochure. This decision should be taken on the basis of several factors- like
  • How much information you will incorporate in the brochure?
  • How the brochure will be used?
  • The brochure format
  • If your brochure is going to be a direct mail piece then what will be the mailing costs?
  • Is there is any requirement for Business Reply Card?
  • How much money could be spent for the brochure?

After considering all these factors, the designers should also discuss all these matters with their clients, so that they can proceed further. Some other points that needs to be taken care of include the following:

• Decide on which panel information should be placed.
• Then make yourself clear about the message that your client is intending to send through this brochure.
• While designing give stress to the alignment, focal point, contrast, color, scale, balance and font size.

However, there are also things that need to be avoided for creating an effective brochure design. These are as follows:

• Avoid using Helvetica and Arial, which are considered to be over-used typefaces.
• Try to keep the point size below 12.
• Avoid using more than 3 typefaces in a brochure.
• Try to use only one alignment in a brochure.

These are indeed some of the main points that should be considered while designing an effective brochure.

A brochure is basically a leaflet advertisement. It is used as a marketing tool that provides important information to the people regarding an organization’s goods and services. It is true that a brochure talks on behalf of a company’s products and services. So, while designing it, one needs to be very careful. Through an effective brochure, intended message is conveyed to the right people and thus it helps to attain the ultimate goal of a business corporation.

Useful Tips for Brochure Design

Some of the points that should be remembered while designing a brochure are mentioned below:

• Avoid writing more than 10 lines of type in each paragraph.
• Write only 2-3 sentences in each paragraph.
• Paragraphs, which do not have space in between them, should not be indented.
• It is better to avoid mentioning numbers in the first sentence of a paragraph.
  (Example- Write sixty percent of the students instead of 60% of the students).
• Proper spacing after periods is necessary.
• In order to emphasize a point do not use all caps. Underlining a sentence should also be avoided. Instead one can use italics or bold.

Structure of a Corporate Brochure Design

Brochure design requires artistic skill as well as careful attention. There are different types of structure. One among them is “ragged right”. In this structure, words line up evenly on the left side, but on the right hand side, the words are not placed evenly. This is considered to be the most preferred structure of a brochure.

In a justified text each line of type is of same length. So, it is quite expected that the eyes of the readers’ will get tired and bored. However, the ragged edge offers a variety in the structure and breaks the monotony of a justified type. So, it is always better to use ragged right rather than justified type.