Let me ask you a simple question – which is the world’s second largest search engine? Yahoo, Bing or YouTube? Most people will guess the answer is Yahoo, but its not! YouTube is currently world’s second largest search engine.

If you run a SEO services company India, then concentrate on YouTube search engine optimization techniques and offer your clients better SEO solutions. Since YouTube is a video hosting website, most people overlook its importance. Everyday millions of web users search YouTube to find video content. YouTube users are more qualified web users than standard search engine users. They consume content in form of video and spend more time on YouTube result pages than a web user normally spends on Google SERP.

A few years ago, if you uploaded a video with proper keywords in the title, you could easily get a top-ten ranking. However, these days, thousands of videos on the same topic are uploaded everyday and you must follow proper SEO techniques to rank high in YouTube result pages.

Optimizing a YouTube video is not that difficult. Reputed SEO services India companies follow several simple yet effective methods to optimize YouTube video files. If you are not aware of those techniques, then start reading the points mentioned below.

1. Closed Captions-While watching a YouTube video, have you noticed the “CC” button at the right bottom corner? CC stands for Closed Captions. YouTube crawls the content of CC to understand the topic of your video and determines its rank in the search result pages.Earlier, the closed captions adding process was very difficult. You had to specify beginning and end of each line and it was a time consuming process. However, YouTube recently introduced a new technology called “speech recognition”. It automatically detects start and end of each line and matches it with the audio in your video file. If your video contains CC, then it will easily outrank the videos that don’t contain any CC.
2. Add Script in Description- Since, you have already created captions for your video file; add the same text file in description. Google gives importance to the description of video files.
3. Name the Video File with Keywords- Viewers may not give much importance to the title of your video, but YouTube pays attention to every video title and gives them points on the basis of relevancy. Therefore, give your video file a suitable name and insert keywords in it. For instance, if you are uploading a video on benefits of LCD monitor, then name it as “LCD Monitor Benefits.avi”, not “video123.avi”.
4. Create an Engaging Video-What if you create a boring video, but give flawless caption and important keywords? It should rank high in search results, right? Sorry to disappoint you, but YouTube gives high importance to viewership and if your video is not liked by the viewers, then it won’t get top position in search results.Therefore, create engaging videos to retain viewers’ attention. When viewers watch your video till the end, YouTube realizes its importance and gives it good rank in SERPs.
5. Select YouTube Channels Carefully- This video optimization rule is similar to website SEO. If you post a video in a not so famous YouTube channel, it won’t improve your search engine ranking, but if you post the same video in a popular YouTube channel, then it will get immediate attention from viewers and YouTube. When subscribers of a popular channel like and share your video, it quickly claims top spot in SERPs.
6. Post HD Videos- HD videos always get better rank than SD videos. YouTubbe thinks that if you are investing your time and money to create a HD video, then the content must be very important. Therefore, you should upload 720p or 1080p videos for effective product/service promotion.

Following these YouTube SEO techniques, a good SEO services companycan improve their clients’ search engine raking.

SEO experts often feel neglected in a large IT firm. Companies give importance to the business managers and developers, but when they talk about the SEO personnel in the team, its like- “God knows what they do throughout the day!”

A Word to the SEO Expert

If you work in a SEO services company India and think that you are not getting the respect and value you deserve, here are few things you can do.

Prove Your Value by Reporting- Companies hire a expert to rank high in search engine results. A SEO genius actually increases the company’s profit margin by driving online traffic towards his company’s site, but only a handful of people accept this fact. So, how can you measure your effectiveness and get other employees’ respect?

After spending a few months in the SEO services company, you will get a clear idea about their work process. Find out how your employer measures cost-per-order (CPO), cost-per-acquisition (CPA), cost-per-lead (CPL) and lifetime value of a client (LTV). Once you know the metric of conversion measurement, start including it in your report every week to prove your worth.

Win Small Projects and Influence People- When a large overseas company hires you for their projects, don’t get intimated. If you find that the company is following a wrong Search Engine Optimization strategy for years, tell them that they are walking down the wrong path.

The company may not agree with your suggestion. In that case, take a small project, use your techniques and prove your point. An arrogant boss may not like suggestions, but he has to accept the performance data.

Offer Help in the Recruitment Process- A HR professional scans dozens of resumes everyday and hires the most eligible candidates. However, the HR personnel can’t be a jack of all trades. Therefore, you can offer your help to him in the recruitment process. Shortlist the really good Search Engine Optimization experts and ask the HR manager to hire them. When you help the company build a strong SEO team, the management realizes your value.

A Word to the Boss

If you are running an IT company and think these professionals are the least important part of your team, here is an eye opener for you.
They Can Lead - An expert in this field can guide your company’s marketing strategy and help you attract new clients. For instance, if you want to launch an online marketing campaign using a Flash banner, these professional can suggest important keywords for an attractive catch-phrase that will increase conversion rate.

Bring IT and Marketing Closer - IT and marketing teams are generally always caught arguing with conflicting ideas. One aims to provide quality services, the other aims to market that fashionably. IT’s complain has always been marketing professionals not understanding technical aspects, and the marketing’s, IT not understanding the value of packaging services that will sell.

An expert’s job is part marketing and part technical. He understands the difficulties of both these teams and can work as a bridge between marketing and IT.

True value of a SEO expert can never be measured accurately. Companies reap the benefits of their hardwork, but don’t understand their work procedure. Adding links and submitting articles to an article directory may seem nothing to untrained eyes, but a SEO expert can do magic with his search engine optimization techniques.

If you want to hire a serach engine optimization professional and improve your site’s search engine ranking, contact a SEO services India company for quality services at economical rates.

Think of what people get when they go to the movies, watch television, read magazines and novels, and you will realize that people basically want to be entertained. Some other aspects such as a thirst for knowledge also plays a part in such activities, but the core reason behind all these activities is entertainment. And people are fully entertained when two things are in place and in perfect shape – content and information. An efficient SEO Services company knows how to make a clever amalgamation of these two.

In this era, informative content, coupled with effective search engine optimization can earn you success like no other. So, as a business owner, creating informative content should top the priority list of your marketing campaign. In fact, it is so important that it can make or break your business, regardless of the media where you are promoting your business. Time is money in this age and you can’t waste other people’s valuable time by offering them lengthy and descriptive content. Tell your SEO Company India to make the content concise and snappy so that you can attract your potential customers at the first look.

How To Begin

First, focus on your target market. Who are the people you want to target? How old are they?  What kind of magazines do they like to read? What kind of music do they enjoy? What kind of movies are their favorites? What kind of social events do they go to and what kind of clothing do they like to wear? – a good SEO Services India will give you the answers to all these questions which will help you concentrate on the segment that you think will be the right consumers of your products/services.

If it is a B2B market you are targeting, three main factors are there to consider:

• Solving their problems
• Keeping them posted about the latest news
• Informing as well educating them

Now, It’s Time To Define the Social Networks of  Your Consumers:

Facebook, Twitter and YouTube need no introduction. But some other sites are also attracting people these days such as LinkedIn and Google+. So, make sure your content is on these sites as well.

Create Your Content In Various Media Formats:

When you create promotional content yourself, make sure it is created in various media formats such as – video, ebooks, audio, images, presentations and infographics. You can also mix all these formats into one package and share it in such a way that everyone gets the kind of media format they like.

Come Up With Ideas To Create Content

If you are creating content for your own website, you have to write unique, fresh, informative and quality content to be in the limelight on search engines. Read quality blogs and write about the latest topics in your industry. If you have a successful or reputable client, interview him/her and create a video of that interview. Inform your readers about what to avoid and how to stay safe in life. Keep yourself updated about the latest happenings in your industry and when you write about them, sprinkle your writing with a little bit of spice of major international events.

Remember, your write-ups should not bore people. They should be short and interesting. Apart from writing yourself, you can also invite guest writers but in that case, you have to be absolutely sure of the fact that the content is 100% original, contains images at the right places and are not more than 1000 words in length.

Your video and presentation should be as interactive as possible. Keep in mind the fact that videos and presentations act like a shop assistant who works 24*7. So, people may even check out your videos for information or guidelines when it’s bedtime for you. Creating videos is an easy job, you can do it using your own cell phone. But the quality and sound must be good. Otherwise, people won’t be interested in watching it.

After Creation, Comes Optimization

Creating and publishing  quality content are just the beginning. Now comes the optimization part. In order to ensure your content gets noticed by search engines, ask your SEO Services Company India to create catchy headlines and break up chunks of text into little sections with sub-headings and bullet points with some images here and there. Find out what kind of keywords people use to find something relevant to what you are offering.

When you are sharing the content on social networks, be sure to add tags and brief descriptions of what the content is about. Never forget to put sharing buttons so that one reader can pass on what he likes to another. Make it as easy as possible for them and they will keep loving your online presence.

Do Not Ignore the Power of Mobile Internet

Today, a lot of people use their smart phones to check out their social networks. So make your content mobile-friendly for viewing on Android Smart Phones, Tablet Computers and Apple iPhones.

How To Keep Track

To monitor the result of your content optimization, take the help of your SEO Services company. They use some paid tools that provide statistical analysis of how viral your content is getting everyday.

If It’s Successful, Repeat It

Get your SEO company to repeat whatever works. It’s marketing. There’s are no hard and fast rules for it.

Best of Luck!