Now, more than ever, internet marketers are making the change from traditional marketing tactics like SEO to Social Media. Social media marketing has significant advantages but without optimized content, the scope of social media is limited. Combining social media advertising and SEO services has greater benefits than either does individually.

Useful content (text, images, videos, blog) that is undiscoverable via search engines adds little value to any website. Granted, there is ample cross-linking between posts and user generated keyword-rich content aiding SEO, but without leveraging core optimization, there is little chance that social media marketing alone can create the desired impact on target audiences.

Where social media helps SEOed websites is sealing the path for quicker, wider and more effective website marketing. Popular social content means more exposure, traffic, sharing and a large number of inbound links that are relevant and thus, useful.

Where Social Media and SEO Combine…

Not everybody will be interested in what you offer. Knowing the people who will is half the war won. A target audience lets you develop a more focused and result-oriented website. Target audience gives your website an objective.

To optimize a website, first understand your target audience and how your audience behaves on your site. What actions they take on your site will decide the fate of your website. By using social media to advertise your site, you can reach and share information about your business, products/services with a wider client base.

Remember, a website without a defined objective doesn’t know what it wants or where it’s going. A defined set of goals gives your website direction and SEO and social media can be combined to achieve it. Both social media and SEO help directly influence traffic inflow to your site by the deliberate discovery of social communities and content via searches.

Your focus should be on keyword and content optimization, since content is what people look for, discover and share. An interactive user interface allows users to find content easily. An optimized website is typically one that has useful, informative content and structured navigation in the website design leading to its hassle-free access.

The focus of social media advertising is to promote website content and encourage interaction, creating opportunities for user-generated content. Social media helps easy sharing of content amongst members of your website or niche community.

By mixing social media and SEO, internet marketers can channel their investments towards profitable returns. Social media marketing helps attract new customers, content experiences wider reach and facilitates direct and indirect links to the company website. The traffic benefit is massive and a significant advantage of combining SEO with social media.

Many people wonder whether there is any major difference between online copywriting and SEO copywriting. They are further interested to know why many content writing services charge different rates for online copywriting and SEO copywriting.

SEO experts say that though there is a fundamental difference between these two types of content writing, they share the same goal-to provide engaging and enticing content. The major difference between online copywriting and SEO copywriting is that while the former does not place much emphasis on keywords, the latter is all about including the right keywords in the text.

SEO Content Writing

As an SEO content writer, you are not allowed to put excessive keywords in the content. In addition, avoid using keywords in a way so that it does not appear forced and illogical. Rather, include keywords in a logical way so that the content does not appear weird to the readers. You must include the key phrases and targeted keywords at strategic places and use particular HTML tags. This will help the search engine crawlers to label your site as a high quality site.

Some professionals believe that in case of SEO copywriting, using proper keywords is not important. However, this is a wrong notion. If you do not include the relevant keywords in your content, there are high chances that the crawlers will not provide your site with high rankings. For example, let us assume that you own a content writing company. If you do not include the keyword ‘content writing’ in the text of your site, it will be impossible for your site to get good rankings in the major search engines.

While SEO copywriting is all about placing relevant keywords in the text, online copywriting does not give much importance to keywords. In online copywriting, you can opt for any word to communicate your message.

As a professional writer, you may have to write on various topics and for different purposes. It is crucial to modify your writing style and tone, according to the particular requirements of the client.

Happy writing!

Website design is not about displaying your creative skills exclusively, but it also demands for a right balance of logic and practical approaches to attract more visitors. While for many designers and content writers, on page SEO is an evil barrier to their effective content strategy, but as a professional it is important that you understand the significance of SEO and how it can enhance a visitor’s experience.

Change Your SEO opinion

It’s time that you get updated about the new trends in SEO and change your conventional perceptions that keyword stuffing, stilted words and linking are the best effective tactics of SEO. The scenario of web industry has changed for better with Google and SEO coming a long way since the days of those practices.

Google has designed and trained its spiders to think and work like humans, thus ensuring that best meaningful contents highlighted instead of those that try to game the system with user friendly content tricks. Here in this article we have tried to bring for you seven tips about on page SEO that will help you build a highly effective site that is solid and SEO friendly:

1. Use of Primary Keyword Phrases at the Beginning

To avail maximum benefit of SEO techniques, use the primary keyword of your website, i.e. the main topic of the page, at the beginning of the heading title. Google rewards web pages that use its prime keywords in the headline, thus helping readers to find their needful easily.

2. Bold Text Usage for Keywords

Using bold text for keywords is a successful practice that helps both search engines and users to find contents that are relevant and important. It is a good discipline to attract the focus of readers and search engines to the main theme of a web page. But make sure that you do not use too much bold text, as it tends to confuse a reader.

3. Use of Bullets

Using bulleted lists in your webpage content is another effective practice that can help you enjoy beneficial results. It is observed that search engines consider bulleted contents with higher importance, and it is equally applicable with readers as bullets makes readability easier and effortless for them.

4. Keyword Usage in Call to Action Links

Linking relevant keywords with related webpages makes another useful SEO tips that helps alert the reader as well as search engine about the content of the new page. Allow your readers know about the content of the webpage with help of link using keywords so that they can enjoy better navigational experience.

5. Primary Keywords at the Beginning of Meta Titles

Many designers remain indifferent about the meta title of a webpage but as they believe readers don’t see it in general. But as a professional it is important to know that the title tag of a webpage plays a significant role in determining its success in search engines. It not only helps understand the subject or topic of the webpage but also improves the readability of web content.

6. Strong Internal Link

Interconnection of links in webpages makes the new trend in search engine optimization that is making it big in the market. You need to link different web pages in a logical manner so that it becomes easier for readers to search and navigate. Moreover, it also helps in SEO as search engines give more importance and weightage to webpages that exhibit strong internal links.

7. Optimization of Site Images

To avail the best SEO results for your website, optimizing the site images also make an essential need. If the website images are not upto the standard of good usability, you may miss out on good opportunities. Follow the following three guidelines to optimize the site images for better visitor experience:

• Use the Alt attribute for image to convey data and information
• Use keyword in the image title for better optimization
• Make the caption of the image optimized with help of relevant keywords

To create an effective web presence for your company, there’s more to do than just website designing. With marketing being the main aim of every company, achieving a top rank in search engines make an essential need that allows a website to enjoy more flow of traffic. As you try different methods to ensure a good search engine optimization, know that the webpage title makes for a crucial on-site search engine ranking factor that can help you enjoy maximum benefits.

But there are some common mistakes that can hamper your search engine visibility, if not avoided religiously. Read below to know more about web page titles and its five common SEO pitfalls:

What is Web Page Title?

Mostly found at the top of the browser window, the webpage title is assigned in the tag which falls under the tag of an HTML or XHTML document.

Five SEO Mistakes of Web Page Title

Now that we have talked about what webpage title exactly means, let’s know the SEO mistakes that you should avoid to ensure an effective result for your company website:

1. Absence of Title

Search for “untitled document” in a search engine and you will be surprised to see numerous numbers of websites popping up. There are many websites that do not use any ‘title tag’ and thus make it difficult for the search engine to find and index your website. Hence to achieve more customer visits, maintain to provide with a good webpage title.

2. Too Short or Too Long Page Titles

To avail maximum benefits of web page title, make complete use of the number of characters a search engine displays. Do not make your page title too short as it tends to limit the potential page in website ranking. Also make sure not to overdo it as long titles confuse visitors.

3. Keyword Cannibalization

Though used by many SEO consultants to achieve a better search engine ranking, it is suggested to avoid stuffing your web page title with too many keywords or irrelevant keywords. Not only an irrelevant web page drives away visitors but it also violates the rules of search engines.

4. Don’t Use Company Name/ Site Name in All Web Pages
Search engines allow only a certain number of characters to be displayed in the webpage title. While many website owners try using their company name or website name in every webpage title, it is not needed unless it’s a search term that you will help optimize your site better.

5. Duplicate Web Page Titles

Avoid using duplicate web page title for your website as it confuses a search engine in determining which page to display.

Google is showing its benevolence by offering a web clinic for the US webmasters so that they can get some good advice regarding the visibility of their website from none other than the search engine giant. This is definitely an ambitious move of Google, who is clearing targeting webmasters to make their websites more user-friendly and search engine friendly. However, this offer is available exclusively for the non-profit organizations and Google as it seems is not interested in extending this facility to other websites.

Though Google Clinic is going to focus on the problems of non-profit organizations, government and business sites are likely to get benefited from it. Interested webmasters are invited to get registered and post information about their website. Google will then analyze those websites and will suggest how to improve the quality of the sites to improve its visibility. Analysis of the websites will be posted in the follow-up post.

Google has already outlined the guidelines for the participants that include:

• The website has to be associated with an officially registered non-profit organization.
• You need to verify the ownership of your website via Google Webmaster Tools. You can do it easily by signing into your Google Webmaster Tools account (https://www.google.com/webmasters/tools/)
• Before you get registered to Google Clinic, you need to make sure that your website meets all the webmaster quality guidelines, as Google will analyze your website against those guidelines later on.

So, are you ready to get registered? If yes, just furnish some basic details about your website here and there you go.

Interestingly, Google has never mentioned the term SEO in the entire post though the entire effort is geared at making sites for SEO friendly. So, wait few more days to get some good advice from Google and hopefully, they will give us some good inputs on how we can make our website more search engine friendly.

Hardly two and a half days at hand and you have to finish the SEO report anyhow. This situation sounds similar, is not it? Most of us have probably faced this kind of situations in our professional careers and wished to have some magic tools so that we can wrap up the work in a jiffy. But sadly enough, there is no magic tool nor there is any shortcut route for carrying out these kind of repetitive tasks. But there are some SEO add-ons that can facilitate your tasks to a certain extent. However, you should not install all of them in your Mozilla Firefox browser because it will make it so heavy that it  will get unresponsive whenever you click onto it. Here in this article, we are going to share some of the best SEO add-ons that can help you to optimize website easily.

SenSEO: – It is a powerful SEO add-on that analyzes a website from search  engine optimization point of view. It tells whether a website fulfills all on-page optimization criteria or not, and gives suggestions how to improve it. Its code is basically based on YSlow extension and here are some of its unique features that you need to check out:

• It checks whether title, meta description and meta keywords are used properly one.
• It gives suggestions on image optimization, URL path, domain name, headlines and more.

SEO Doctor: – This is another highly effective SEO add-on that allows users to analyze a website thoroughly. It comes with a wide variety of features that both the beginners and experienced SEO experts may find useful. With this tool, you will be able to diagnosis a website from the scratch and even, you can fix some common problems without wasting your time.

Foxy SEO Tool: – This is a fabulous SEO tool that offers easy and quick access to different search engines. Moreover, it helps you to analyze a website’s different aspects, more specifically its traffic as it gathers information from different traffic analysis sites such as Compete, Alexa, Quantcast etc.

There is a new feature named Spider Simulator that will let you see how a website appears to search engine crawlers.

SEO & Website Analysis: – It is good for conducting deep and through analysis of a website from both structural and SEO point of view. Here are some of its unique features:

• Alt in Images analysis
• Meta Description recommendation
• Checking whether pages are indexed in Google and Yahoo
• Google Analytics installed or not
• IP number and Country gelocalization
• Analysis of Backlinks
• Readability level

SEO Toolbar :– We would definitely like to recommend this toolbar since it comes with a truckload of amazing features. What makes it popular is that it is highly customizable. You can move it anywhere in your browser. It offers different options for views. You can set it as icons only, page rank only, text only or whatever you want. Here you can shortcut to some of the best keyword research tools such as – Keyword Discovery, SEO Toolkit, Google Adwords keyword suggestion tool etc.

A search engine friendly and user-friendly website is an asset of an organization since it can help an organization to get better exposure in the virtual world. But making a website search engine friendly is not everyone’s cup of tea. Unless you have a fair level of authority on search engine optimization, you might find it overwhelmingly difficult to design an SEO friendly website. Having a good website is certainly an advantage but you need to master the art of drawing traffic to your website by making your website visible to search engine and that should be done from the initial stages of the website design. Here in this article, we have discussed some of the golden rules of SEO website design:

Make It Light: Google has already made it clear that it will eliminate those websites, which take awfully long time to load. So, it is clear that you need to improve page speed of your website at any cost if you do not want your website to be knocked out Google or any other search engines. Moreover, users usually avoid those websites that take long time to process a request.

Avoid Java Script: – Google and other search other search engines cannot read JavaScript and that means, you need to avoid this script in a website as far as possible. Try to use it sparingly or at the footer section of the website to have minimal impacts on the visibility of a website in major search engines. Do not embed text in the Java Script because Google will never be able to read it or index that text.

Use Text In the Flash: – Until a few days ago Google was unable to read or crawl anything that is embedded in a flash file i.e. SWF file. But the scenario has changed a lot recently. Google crawler is now powerful enough to read texts of a flash file. Therefore, if you are designing a flash website, you need to use as many texts in the flash file as possible to get better exposure in different search queries.

Do Not Use Inline CSS: – Use of CSS has become a common practice among website designers and developers since it offers a number of advantages and amazing flexibility. But you should not use Inline CSS instead you should create a separate CSS file that should be linked with the HTML page.

Do Not Use Too Many Images: – Never use too many images in a website. You can make a website light by using gradient instead. Try not to use textures if you can manage without them.

Do Not Use Frame: – Frame website design has long become a passé. Frame websites have a peculiar structure, and they fetch information from internal files and that means a sizeable section of the website will remain invisible from search engines:

Give Proper Names To Images: It is quite common among website design to name images as: image01, image02 etc. But if you want to make your website more relevant to search engine, you need to give them proper names such as websitedesign-footer, web-design-header etc.

These are some of the tips that you can try to increase the visibility of your website a bit further.

When a site is designed and developed, it is meant to bring proper business to its owner. Mere launching the site is not enough to attract online visitors. Often incorporating search engine friendly features are overlooked. If a site is not properly optimized then it would be difficult to get noticed by your potential customers.

Search engine optimization (SEO) can help to boost a site and achieve commendable position on a search engine result pages. Here are some of the basic ways to use SEO friendly features on your site:

• Use of Bold Tags and Heading: Proper use of heading and bold tags is necessary while designing a website. Bold tags are mainly used to denote the important sections of content to the search engine crawlers.
• Optimization of Image: Search engine bots can not crawl the images used in a website design. So it advisable to use correct and relevant ALT texts.
• Use of External Files for Java and CSS: If all the codes are placed on a web page then automatically it becomes heavier and it can take up much time to download. If an external file is created for websites where Java Script and CSS are used, then it will be easier for a web page to download.
• Title and Meta Description: For every page of a website unique title and meta description are to be used. Often it is seen that same page title and meta description have been added in a CMS based site. But this reduces the value of the site to a search engine.
• Session IDs: If cookies are not available then unique PHPSESSID gets attached with the URL of a web page. This often creates a problem on the search engine. Each time the page is accessed, the search engine takes it as individual web pages and it can mark it as duplicate page. To avoid this problem url_rewriter.tags can be used.
• Canonical URLS: To avoid being marked as using duplicate content it is better to use 301 permanent redirection to the URL that contains www. It advisable to use a site URL as <a target=”_new” rel=”nofollow” href=”http://www.webguru-india.com”>http://www.webguru-india.com</a>

Nowadays, without having a business website, no commercial enterprise can expect to get popularity. This is why, with the passage of time, more and more sites are being launched. In fact, for personal promotion also websites are developed. So, whether it is a personal website or a business website, make sure that your website design is SEO friendly. This is because, it has been observed that SEO website design can easily draw the attention of the online visitors.

Though, in recent times, you will find loads of websites, among them very few are search-engine friendly. This is why; they do not get much traffic and are considered to be useless. However, if you can do some alterations to your web pages you can surely be able to give your site a huge search engine boost. Search engine spiders basically index a site. They can only read the HTML code in your web pages and not the graphics. So, one should not staff his website only with images and graphics. Continue reading ‘How to Make a Web Page More Search-Engine Friendly?’ »

The industry of search engine optimization is now undergoing a transitional stage. The old techniques of getting links, adding Meta tags, following some hackneyed formulas are all, as it seems, loosing their importance. Experts opine that these so-called standard techniques are no longer valued by Google or any other search engines as they are now being practiced by every Internet marketing company. Therefore, SEO industry is now desperately looking for some innovate techniques so that it can wangle itself out from a kind of stagnation that is caused by the practice of same techniques over and over again. Though some people are making a clamor that the importance of SEO is on the wane, the reality is just the very opposite. Lets make a reality check here in this article: Continue reading ‘Have SEO Lost Its Importance?’ »