Today, the world is ruled by technology. But even in this age of technology, logo design professionals should take some time off from their tight schedules and go back to the times when design was done by sketching. No, not on computers, on paper with pencil. This post is dedicated to those good old times and will describe how sketching with pencil on a paper will help you in logo designing.

Here are the reasons why I advise you to sketch the old-fashioned way.

You will be able to think deeper: When a logo design company takes up a new project, several ideas come flooding into the minds of designers. Using a paper and pencil to sketch these ideas as they arrive would help them think deeper and out of the box because that way their imagination won’t be confined by technical limitations.

You can go anywhere and sketch: If you are a logo designer, taking your laptop to wherever you go is not something uncommon for you. But if you try taking a sketchbook and pencil instead, you will realize that it is even more convenient than a laptop. You can go to the riverside, the rugged terrains, the subways or the countryside or anywhere else you want, to get ideas and you will see that a whole world of inspiration will open up before you.

You will be enriched as an artist: Developing sketching skills will fuel your artistic growth and make you a mature designer. You will get ideas faster and present them on paper quicker. When you will hold a pencil in your hand, design ideas would dictate its movements on paper and the more you sketch, the more innovative design concepts you will come up with.

You will realize the true reason why you are logo designing: Sketching connects you with your inner artist and as you devote more time to sketching, your concept would become clearer about what elements play an important part in your design. You will be able to describe your designs better to your clients.

Now, how you should go about it:

Brainstorm with the help of word lists and mind maps – These tools are designed to rescue logo designers like you when you are facing a mind-block. Though there are online tools for help, using paper will let your ideas flow in full swing and can even eradicate your discomfort of drawing on paper.

Sketch anything that comes to your mind – Or anything that you see around you and feel interested in. Begin with a simple circle or a straight line and give wings to your imagination!

Don’t be set back by mistakes – You might not have sketched anything with pencil since you were in school. So, mistakes are bound to occur. Don’t be upset. Continue sketching and you will get better at it. In fact, make ugly sketches intentionally. That would loosen up your mind block and help you draw better.

Sketch wherever you like – You don’t have to limit yourself to sketchbooks. You never know when an idea will pop up in your mind. So, sketch anywhere you feel like, even on tissue paper!

Use different media – Experiment with different media like pencils, crayons,  watercolors and charcoal on different types of surfaces. Stick to the ones that you feel most comfortable with.

Lastly, don’t forget to share your views!