The internet is used by millions of people from various age groups and demographics. To be successful in today’s tough world wide web, a website design company needs to grasp the concept of variation, to provide audience-specific website designing solutions to its clients.

Age is crucial in determining a website’s target market for a lot of reasons, such as accessibility, psychology and user-friendliness. While there are other aspects that play a major role in the success of  website design, we will discuss the importance of age.

In this era, the difference that age groups play in using the net is more evident than ever before. Conduct a research on the age groups that use the net for something very similar to what your website offers or will offer. This would help you determine your user base and design your website accordingly. But keep one thing in mind, you just cannot take anything for granted so be careful when you begin your website designing process.

Divide your target users in 4 age groups – children, adolescents, adults and senior citizens.

♦  Children: Today’s  children experience the most intense impact of the internet. Even a few years

ago, kids had limited computer skills but now, they are as familiar with computers and internet as can be, thanks to early exposure both at home and at school. But as far as dealing with errors is concerned, children are less patient than adults

Website design for children poses less challenges than website design for adults because children do not have anything specific in mind when they surf the net. They just want entertainment and that gives the designer the freedom to create entertaining, educational and interactive websites.

When you create a website for children – keep the site as clean as possible, use bright colors, use sound and animation, offer educational games, use iconography, create content that’s relevant to the fictional characters children are familiar with and avoid integrated advertisements. They would distract children very quickly and easily.

♦  Adolescents: They are more fluent with computers and more patient with errors than children.

They use technology to be in touch with their friends through social networks. They are not very adventurous when it comes to exploration. They prefer to go to websites that they know rather than discovering new websites. According to studies, the difference between adults and adolescents is that the latter are more concerned about their social interactions rather than working towards a set goal on the web.

When designing for adolescents – pay more attention to graphics than text, use sound and animation but not as much as you would use for children. Provide a clean interface and keep the content simple, but not so simple that it seems kiddish.

♦  Adults: This is the age group many web designers target for testing their website’s usability.

Considered to be the average internet users, adults, though not always computer literate, possess some knowledge of the computers and internet. They are the most skilled and comfortable web users. They know what they want and they are focused. Though accessibility and usability are two factors with adults, you have to keep in mind that they are not dependent on instructions. Which is why, website designing for adults is simple but at the same time challenging.

♦  Senior Citizens: As they are more accustomed to a world without internet, the senior citizens appear to be the ignored part of the demographic when it comes to website design.

They lack fluency in computer skills, plus their health condition becomes an obstacle in their being active on the net. But they are definitely more patient and more focused on the reason why they use the web. They like to research, read and engage into activities with like-minded people. Which is why, they are likely to be a part of communities more than any other age group.

When designing a website for senior citizens – Upload the text content in large fonts, put as little animation or any other distraction is possible, make the navigation easy and create easily noticeable websites wherein links are easy-to-click. Keep away anything that can create confusion and promote social interaction.

No matter which age group you are targeting, your website will be perceived and used differently by different age groups. Usability is one of the key factors of website designing and you can’t ignore the fact that you can’t cater to everyone, but you have to offer something for everyone. Every web user is unique, but a wide audience may be looking for what you are offering.

Many people think that the terms ‘design’ and ‘art’ are drastically different from each other. However, this is not a right concept. At the same time, these two terms are not exactly similar. They overlap each other and yet, are different from each other.

In this article, we will first offer a comparative analysis of website designing and art. Thereafter, we will offer few tips that will help web designers to enhance their skills. …

Difference Between Design and Art

As compared to design, art is a broader concept. Art includes everything, even website design. Another difference between art and design is that the latter is more restrained.

Artists possess the freedom to infuse their unique personalities in their creations. Designers, however, are denied of such freedom in most cases. They need to follow a particular pattern to ensure that the design is useful and function. Artists, on the other hand, are free from such restrictions. They are not required to follow any rules. Rather, they are expected to break rules and develop their own styles.

Designers also need to pay attention to the latest market trends. Furthermore, they should ensure that their creations consider preferences of the target audience. Artists, on the other hand, may or may not follow current trends. Additionally, they do not need to consider preferences of any particular audience.

Design and Aesthetics

With any web design company, functional designs, rather than beautiful designs are more popular. This is because of the fact functional designs encourage users to act. This in turn, fulfills the ultimate purpose of a site-that is, increasing conversation rates. Of course, a functional design that is aesthetically pleasing can enhance value of the site even more.

Art, on the other, places utmost importance to aesthetics. Art works do not have any function to fulfill. Rather, they need to be aesthetically appealing.

Expectations from Design

Most users expect designs to convey purposes of the site in a simple way. If the designs fail to highlight goals of the site, they will create a poor impression on visitors.

Many sites, in the quest to incorporate interesting designs, mess up the purposes. This in turn, shatters user expectations.

Separating Art and Design

As stated earlier, web designers usually have to refrain from utilizing creativity in an unrestrained manner. This means that as web designers, we are expected to develop designs that are functional and fulfill user expectations.

Here are few tips that will help you to separate your designs from art works.

• Choose neat and clean web designs. Avoid anything in excessive. For best results, use principles of minimalism and reductionism.
• For creating website designs, you have to pay attention to issues, such as usability, speed of the site, and accessibility. These factors may not always allow you to satisfy your creative urges. However, you can push the boundaries of restrictions with the help of your imagination.

Consider these points to develop useful and creative web designs.

Have you noticed that we describe our friends and colleagues by using different words? For example, if a colleague helps us regularly, we may use the words ‘kind’, ‘generous’ to describe him. We do it because we believe that these words describe our colleague perfectly.

The same goes for brand as well. If you use the right words, they will allow you to establish a powerful identity of your brand. Herein lies the importance of including a catchy tag line in a logo design.

If you observe carefully, you would find that famous companies always use a tag line that beautifully describes their brand/product. For example, the tag line of McDonald is “I’m lovin it”. By using three words,  McDonald highlights the fact that opting for their products can provide one with immense joy.

Creating an Interesting Tag Line

People associated with any logo design company will agree that it is impossible to come up with intriguing slogans ‘just like that’. To develop catchy slogans, you may need to opt for several brainstorming sessions.

You need to be careful about the words you use during logo designing , because they have the power to evoke strong emotional responses. Additionally, you need to ensure that these words convey the intended message.

According to our opinion, for creating an exciting slogan, one needs to follow three logical steps. We discuss these steps in details.

Mind Mapping

For mind mapping, acquire a pen and paper. Sit down and think about your company. Write down the words that come into your mind, regarding your company. These words can include nouns, adjectives, and even alphabet. However, make sure that these words are related with the values and purposes of your company.

Select a Functional Advantage

What are the special features of your company? Why should people opt for services of your company, rather than your competitors? Note down answers to these questions in a paper. Narrow down the answers to select phrases/words that highlight practical benefits of choosing your company.

For example, the slogan of Expedia.com states’ Don’t just travel. Travel right’. The slogan highlights the fact that this company simplifies the process of traveling. With this company, you do not need to travel aimlessly. Rather, you can travel in an organized and smooth manner.

Opt For an Emotional Advantage

The next step is to choose a word that evokes an emotional response from the audience. Words that evoke positive emotions can include ‘love’, ‘dreams’, ‘forever’, ‘care’.

The tag line of DeBeers is ‘A diamond is forever’. This tag line highlights the fact that diamond has a timeless appeal and helps one to establish a lifelong bond.

Avoid Creating a Long Tag Line

To allow people remember your tag line easily, stick to 3 or 4 words. Do not exceed 4 words in any situation. If you consult tag lines of famous brands, you will find that tag lines of most of them include 3-4 words.

Follow these above-mentioned stages to come up with catchy slogans that reinforce the value of your brand.

Most people are aware of the fact that content is a crucial aspect of any website design. Good content adds value to the site and retains interest of users. Unfortunately, most ignore the fact that apart from quality of the content, its presentation is also important.

For presenting the content in an attractive manner, paying attention to paragraph is important. Here, we will highlight some typesetting conventions and provide you with tips that will help you to adapt them for screens and devices.

The Typeface

Before discussing typeface issues, we would like to clear a myth. Most people associated with any website design company believe that one should exclusively use sans-serif font for body text. However, this is not true for every situation. In certain situations, you can opt for serif fonts. If modified properly, certain serif fonts can be legible and attractive.

Breadth of the font family should be the most important criterion, for selecting a Web font. Check whether the font includes italic and bold styles. Choosing such a font will ensure that you can place greater importance (by using italics/bold styles) to certain aspects of the paragraph.

The second issue related to typeface is rendering. Experienced web design professionals usually opt for embedded and system fonts (example, Verdana) for headings and body text respectively. The main reason why Verdana is popular is because it renders well at small sizes.

In case, you do not want to use Verdana, checking on-page demonstrations of selected fonts can be a great idea. To save time, avoid  experimentation with fonts containing the words ‘narrow’ or ‘thin’.

Font Size

Most of us are aware of the fact that all web browsers render content at 16 pixels automatically. This highlights the fact that 16 pixels is the general standard.

In our CSS style sheets, we write 16 pixels as 100%. This is a good idea, because it is similar to what the web browser would have selected for us. In case you want the paragraph content to be more than 16 pixels, edit the value. Opt for a percentage value that is equal to ‘whole pixel’.

Leading

Leading refers to the space between two consecutive lines of information. Leading affects readability, because it highlights rows of glyphs that one should cross from left to right. The main problem with leading is that if it is not used correctly.

If you put in excessive space between lines, the whole text will appear fragmented. On the other hand,
if you avoid using space, the paragraphs will appear cluttered.

Final Touches

We have discussed issues related to typeface, font size, and leading of paragraph text. We understand the fact that in certain situations, you may wish to modify certain paragraphs. Taking the help of special  combinators and selectors, you can target particular paragraphs and modify them.

Let us discuss indentation as an example. In web design, indenting the initial line of every paragraphs is the most popular way of dividing paragraphs into sections of information. However, the first paragraph does not require any indentation.

Therefore, you need to exclude this particular paragraph from CSS rule. Opt for the adjacent sibling combinator to target only those paragraphs that have a preceding paragraph.

Add a stylish touch to your content with the help of these tips.

Some logo design professionals believe in asking clients certain questions before taking up a project. Others, however, accept projects blindly. This results in several problems that can include poor payment, bad client, and boring work.

We think that the best way to avoid these problems is by asking clients important questions, before finally accepting the project. This will help you to evaluate whether the logo designing project is worth your hard work and effort. To make matters easier, we will highlight some questions that you should ask your potential client.

Even if you are associated with website designing, you can ask these questions. However, do not forget to modify them accordingly.

Questions related to the organization

1.  What is the name of your company?

2.  What products or services your company offers?

3.  What is the USP (Unique Selling Point) of your company?

4.  When did you start your company?

5.  Is it a start-up or a medium-sized company? Is it a large-scale corporation (you can judge size of a company by its revenue or employee number)?

6.  What are the positive and negative aspects of your company?

7.  Where do you want to see your company in 5/10/15 years?

8.  What was the main purpose/motivation behind founding the company?

9.  Who is your primary competitor?

10.  How your company solves problems of your target audience?

Branding

11.  If you are asked to describe your company in a single word, what would be your answer?

12.  If your customers are requested to describe your organization in a word, what would be their answer?

13.  Do you possess any logo currently?

14.  (If answer to the above question is yes) Would you like to retain any elements from your current logo?

15.  Why do you want to modify or redesign your logo?

16.  When did you introduce your current logo?

17.  Can tell us about the mission statement of your organization?

18.  Do you want to include any slogan or tag line in your logo?

19.  How do you want to create brand image of your company?

20.  What is the most distinguishing element of your logo?

21.  Why did you opt for this particular color or icon in your logo?

Design specifications

22.  Do you want to use any particular color scheme in the logo? Can you state the reasons?

23.  Do you want to use your logo in any particular medium?

24.  Do you want to include any particular elements in the logo?

25.  According to your opinion, what is the definition of a good logo?

26.  Can you state your preferences, regarding icon and typography?

27.  Do you have any restrictions, regarding development of the logo?

28.  Can you give us some examples of logos that you love and those you hate?

29.  Can you tell us what the primary purpose of a logo design is?

30.  What are the particular occasions when you would like to use this logo?

Target clients

31.  Who consists of your target audience?

32.  Who opts for your products/services the most?

33.  Do you want to modify or expand your current target audience?

34.  Can you tell us about your primary types of advertising?

35.  Are you targeting any specific gender?

36.  Can you tell us about the average income of your target client?

37.  How do most of your clients come across your company?

38.  In which area do your maximum clients reside?

Timing and budget

39.  What is your budget for this logo design project?

40.  What is your deadline?

41.  How many rough concepts you would like to receive?

42. Why did you choose our company for this project?

43.  What is most critical for you-speed, quality, or price?

44.  Apart from this logo design, do you require any other services?

45.  Are you planning any special event where you want to launch this logo?

Additional queries that can bring in extra money

46.  Do you require help regarding any other project?

47.  Are you aware of any person who wants innovative logo designs?

Asking these questions will clear your doubts regarding the project and enhance quality of your work. Furthermore, it will allow you to maintain a good relationship with your clients.

Have you ever considered animal habits as your source of inspiration? It could be a good idea because each animal can teach us different lessons. Adopting certain habits and instincts of animals can help one to improve his/her productivity and work quality.

In this article, we will discuss typical habits of certain animals. Furthermore, we will explain how adopting these qualities can help you to enhance quality of your work.

Lion

Lions love challenges. They are brave, powerful, and willing to hunt down every animal in the jungle. Likewise, a web design professional should be interested in taking up challenging projects. He/she should be brave because it will help him/her to come up with innovative ideas.

Lions are highly competitive and desire to remain ahead in the race. Similar to them, people associated with the website design industry should also try to stay ahead of their competitors.

Tiger

Tigers prefer a solitary lifestyle and look forward to challenging situations. Faster than lions, tigers can smoothly leap 10 meters or even more. While hunting an animal, tigers prefer to implement a strategic plan.

Tigers can inspire you to take up projects that are interesting and challenging. Similar to tigers, you should opt for regular breaks to create innovative designs. Additionally, to complete a project within a deadline, you can follow a strategic plan. This will help you to meet the deadline in a hassle-free manner.

Giraffe

As compared to other animals, giraffes possess several advantages. They are tall and can reach out to trees, thus consuming more nutrients. Another interesting fact is that giraffes can survive by sleeping 4.5-4.6 hours on average per 24 hours.

Similar to giraffes, website designers should grab more projects and enjoy the advantages. They must observe projects from another perspective and deal with them in a new way. To complete crucial projects, designers should learn to survive by sleeping 4-5 hours at night.

Turtle

Turtles possess the special ability to hide from predators. They do so by retreating into their shells and hiding in water. Turtles can adapt themselves with any environment quickly.

Similar to turtles, designers should possess the ability to retreat into themselves for creative thought. Furthermore, they should adjust with any situation within a short time.

Whale

A unique fact about the whale is that it never sleeps consciously. Otherwise, it will drown. For this reason, a part of its brain always keeps working for keeping it afloat.

Similar to whales, a designer’s creative juices should always flow. Web designers should stay alert in any situation and quickly select sources that can inspire them. In brief, as a designer, you should stay conscious in any situation.

Dolphin

Cute and lovable, dolphins are intelligent as well. Possessing a complex brain, they have the ability to hear things from a far distance. Dolphins are highly social and love interacting with people. They also love communicating via various mediums that can include whistles and clicks.

Similar to dolphins, a designer should listen to client requirements carefully. Furthermore, they must interact with clients to form a long-term relationship. This in turn, will help one to acquire repeat clients.

Camel

Camels are known for their strength and resilience. They can survive extreme temperatures and lack of water.

Adopting habits of camels would mean surviving long hours of work. Additionally, it would also mean adapting oneself to tough situations.

Cheetah

As one of the fastest animals in the world, a cheetah can run at a speed of 70-75 miles every hour. However, in-between running, a cheetah needs to rest. Similar to the cheetah, a designer should grab and complete a project fast. Additionally, they should not overwork, because this may lead to burn out.

Owl

Owls have powerful camouflaging abilities. Their hunting strategy usually includes an element of surprise. Similar to owls, designers should incorporate a surprise element in their design. Furthermore, they should try to adjust with any situation.

Opt for these powerful animal habits to improve quality of your designs.

Online shopping comes with various benefits. You can compare products from comforts of your home, pick out the one that suits your preferences, and budget. Sensing the growing popularity of online shopping, many people have started creating ecommerce websites.

Unfortunately, most are unaware of the fact that for smooth user experience, paying attention to ecommerce web design is critical. Imagine the shock and frustration when a customer completes the registration process, finds the checkout link, and realizes that the product is out of stock. Chances are high that he/she will not return to the site. To ensure that your e-commerce solutions offer a rewarding experience to your users, read on.

1. Opt for a Short Registration Form

We understand that registration form consists of an important aspect of online shop. However, as a website designer, you should understand psychology of the customer as well. All customers look forward to buy items, rather than filling up lengthy forms. A lengthy registration form, therefore, can irritate them.

The best way to minimize irritation of clients is by incorporating a short registration form in the website design. Ask only for basic information.

2. Inform them about Availability/Non-Availability of a Product

People hate it when they complete the necessary procedures, later realizing that the chosen product is out of stock. For this reason, if a product is currently unavailable, inform about it to the customers as early as possible.

3. Allow Clients to make Changes Easily

Your site should offer clients flexible shopping. This means that if they put an unwanted item in their basket by mistake, you should allow them to change it without any hassle. For best results, add a ‘remove’ link beside every product added to the cart. This will allow customers to implement modifications easily.

4. Offer Real-Time Support

As compared to directing users to FAQ pages, offering them real-time support will add greater value to your site. This strategy will solve problems and queries of customers promptly. Remember that if customers do not receive assistance, while facing problems during online shopping, they will simply cancel their order.

5. Do not Disable the ‘Back’ Button

Many visitors prefer hitting the ‘back’ button when they want to move on from the page they are currently viewing. Disabling this button can create confusion and frustration. To ensure that users do not face any problem, never disable the back button.

6. Allow Users to Check their Baskets

Before clicking the ‘order’ button, allow customers to view their basket. This will convince them that they have placed right items in the basket, and thus offer peace of mind. For best results, incorporate pictures, product specification, along with item titles in the cart. This will help visitors to scan the necessary information quickly.

7. Offer Progress Indicator

Progress indicator allows customers to understand the stage where they are currently. This in turn, will make them feel that they can control the shopping process. Furthermore, it offers assurance to them, since they can directly observe the various stages of online shopping.

8. Simplify the Checkout Interface

Consider the fact that during the checkout process, your customers are concentrating on buying the product. Implementing browser controls at such a stage would disrupt their activity.
To remain on the safe side, opt for a simple checkout interface. Avoid unnecessary elements, such as latest products, discount coupons, and product category links.

9. Avoid Disrupting the Checkout Process at any Cost

If you want to offer valuable information to a customer, who is currently at the checkout stage, consider two options. Opt for a floating window to provide them with necessary information. Alternatively, use a pop-up window.

Never encourage a client to leave the checkout page, no matter what the reason is. Doing so can distract them. Additionally, they may lose track of where they are currently, and finally, fail to complete the order.

10. Highlight Your Delivery Time

To assure customers about delivery of the product, inform them about the expected time. This will allow them to prepare themselves, accordingly. For example, if you highlight the expected delivery date in your site, they can make sure that someone stays at home on the particular day.

11. Communicate with Them

Once the users have placed the order, express your gratitude. Sending them a ‘thank you’ note will definitely impress them.  Additionally, inform them about the next step-i.e. you will send them a confirmation mail soon. This will clear up the confusions and provide them with assurance.

12. Do not forget to send the Mail Actually

Finally, send a confirmation mail stating the necessary details and expected date of delivery. This will ensure users that they have ordered correctly. In case of any mistake, allow them to change the order.

Consider these strategies for developing a user-friendly website design.

Visual vocabulary consists of design elements that play a crucial role in creating brand identity of your company. These elements are secondary ones (logo being the primary element) and consist of graphic design, colors, font, and the paper type.

After you have incorporated all the elements in the visual vocabulary, checking their consistency is critical. This is because a consistent visual vocabulary will create a professional image of the company, making it (the image) even stronger. Furthermore, it will help people to recall corporate identity design of your company more easily.

Here are few ways you can develop a consistent visual vocabulary.

Incorporate Similar Images throughout your Promotional Materials

With the help of this strategy, your company can create a powerful impression on the target audience. We discuss this point in details.

• Use the logo design of your company in all the business documents and marketing materials. You can also consider repeating your contact information, line art, tagline, and any decorative styles throughout the products and advertisements.

• Let us assume that you own a web design company and use interesting images for highlighting your business. Stick to images. Do not use clip-art suddenly because it would disrupt image of your company.

• Maintain consistency by placing graphic and logo designs in similar areas of marketing materials. If you have incorporated the logo in upper section of your business card design, do not place it in lower section of the brochures.

Choose Coordinated Fonts

Select few coordinated fonts and use them repeatedly in the marketing materials.

• Logo Font- This is the font you should use in your logos. It should be unique and interesting.

• Secondary Font- Fonts used in taglines, graphics, quotes, and headlines are known as secondary fonts.

• Tertiary Font- You can opt for tertiary font, when secondary font is unavailable. You may use it for mid-length information, such as contact details.

• Serif text Font- This is perfect for printed documents, especially lengthy ones.

• Sans-Serif Font- This font is ideal for designing a website or creating shorter printed materials.

• Website Font- This font refers to the one you can use for creating a website.

Depending on your business requirement and preferences of target audience, you can use some or all these fonts to create consistent visual vocabulary.

Opt for the Same Color Scheme

Using similar color palette is critical. This will help your audience to identify your company more easily. Here are few tips.

• If your logo consists of one or two colors, including them in the main color palette of your company can be a great idea. Avoid using excessive number of colors. Remember that this strategy can create a disjointed image of your brand identity.

• If you want to extend the basic color scheme, using shades of existing colors can be a great idea. For example, if you use light green in your logo, you can select dark green for extending the color palette.

• Using complementary shades of the main color can be a simple way to extend your color palette. For more information, refer to the color wheel.

• As stated earlier, color consistency is important. If you use bright colors in logos, do not use suddenly dull colors in brochure designs.

Pick out Coordinated Papers

Using high-quality paper for marketing your products is critical. Read on to know more.

• As stated earlier, consistency between various elements of visual vocabulary is critical. The same rule applies for paper quality as well. If you are using thick paper for brochure designs, for example, choose the same paper for creating letterheads.

• Make sure that type of the paper complements purposes of the business. If you have a website design company, choose textured paper. On the other hand, smooth and white paper is perfect for those who offer technical or medical services.

We highlighted few tips that will help you to create a consistent visual vocabulary. Additionally, you need to ensure that the writing style that you use for brochures and advertisements is consistent as well. Paying attention the marketing timing is critical as well.

Let us assume that you send readers newsletter on a particular date and time of the month. In such a situation, you should always try to send it at the same date and time every month. This will fulfill your clients’ expectations and create a positive impression.

Shipping is the most critical aspect of an ecommerce website design. Surprisingly, many people do not pay attention to this aspect of web design. The result is that customers feel frustrated due to lack of good information. Sometimes, they feel irritated because they manage to find the shipping policy section after an extensive search. As a result, they move on to other sites and this affects the revenue.

Incorporating a strict shipping policy in website design of your site is critical. It will help people to understand the rules that you follow for shipping products to customers. Furthermore, this will encourage clients to trust you. A strict shipping policy offers people peace of mind, because they know that the shipping policy will safeguard their products in any situation.

Simply stating shipping policy, of course, is not enough. To build a long-term relationship with your clients, adhering to these policies is critical. If you want to know how you can improve shipping section of your site, read on.

1.  Offer Detailed Information

Many customers complain that they do not find relevant information in ecommerce sites. The best way to deal with this situation is to offer visitors detailed information about different shipping options, costs, and approximate delivery time. To create a strong impression, try to stick to the due date.

2.  Opt for Radio Buttons

Use radio buttons to display shipping information before your visitors. This is because radio buttons guide the user’s eye to various options, thus encouraging him/her to select the right option.

A drop-down list, on the other hand, emphasizes on current selection. Using such a list can make users think that you are forcing them to choose a particular option.

3.  Free Shipping

Many online marketers insist on offering free shipping to grab attention of customers. This is a good technique because it encourages people to buy items from an ecommerce site. However, if you misuse the free shipping option, it can have a drastic impact on the relation that you share with your customers.

Examples of misuse of free shipping option can include canceling it suddenly or charging customers with hidden costs.

4.  Do not Delay Shipping

Once you receive an order, pack the product and ship it immediately. Do not invest 4-5 days for shipping. Rather, try to ship it on the same day you acquire the order. Remember that if you want to earn trust of customers, ship it as soon as possible.

5.  Stay in Touch with Customers

As the owner of an ecommerce site, you should stay in touch with clients regularly. Offer them peace of mind by updating them about the status of their products consistently. Whenever you receive any order, send an email to the concerned person immediately. State that you have received the order.

Contacting the customer, after you have shipped the item, is also critical. If you any face any problem, inform him/her as well. This is particularly important when an item is back-ordered. This will convince clients that you care about them and thus, create a positive impression.

We discussed some crucial shipping practices an ecommerce site should follow. Apart from creating a good impression, these techniques will help you to reduce complaints as well. This in turn, will allow you to acquire repeat customers. Remember that clients always prefer to buy items from a site that respects their preferences and safeguards their products.

The simplest way of attracting attention of web visitors is by offering good information. These days, people do not have the time to read huge content. They simply scan the information. Naturally, they expect the content to be simple, unique, and relevant. We offer few important tips that will help you to improve your web content writing skills.

1. Do not use redundant sentences

Using redundant sentences diminishes value of an article. Furthermore, it can irritate users and drive them away. Example of a redundant sentence can include “He was accused of offering a false misstatement”. In this sentence, the words ‘false’ and ‘misstatement’ convey similar meaning. The right sentence would be “He was accused of offering a misstatement”’.

2.  Respect your readers

While writing an article, address your readers directly. Offer them valuable information and solve their problems. Convince them through your content that they are important to you.

For example, do not use sentences such as “Opt for this website design technique to enhance the look of a site”. Rather say “Opt for this website design technique to enhance the look of your site’. Remember that using the word ‘your’ sounds better.

3.  Avoid commanding

This point is a continuation of the previous point – respecting your readers. While writing an article, do not command. Rather, suggest things. For example, instead of writing “buy this tool”, state “you can consider this tool”.

The latter sentence offers suggestion in a gentle manner and respects choice of the readers. Remember that everyone has self-pride and your articles should not hurt it in any way.

4.  Use words, rather than vague phrases

As stated earlier, people do not have the time to read meaningless sentences. Likewise, they do not prefer vague phrases. If you can explain something by using a word, rather than a vague phrase, go for it. For example, do not write “it was an unfortunate incident that caused the delay”. Rather, say “accident caused the delay”.

5.  Make your articles memorable

To leave a strong impression on readers, try to make your articles memorable. Popular techniques can include sharing a personal experience, using a popular quote, or teasing readers with an interesting question.

6.  Add an element of mystery in your posts

One of the major purposes of an article is to retain interest of readers. If you incorporate all information in the initial part of the content, people may not feel compelled to read rest of it.

To avoid such a situation, make your readers guess about information stated in final part of the article. Ask a question, make them think – use any technique to retain their interest in the article.

7.  Take help of humor

Humor can make your posts different from millions of others available in the Internet. Besides, humorous articles are fun to read. However, you should not use humor for the sake of it. Rather, add humor naturally, wherever possible. We bet that people will like you for making their day lighter!

8.  Use analogy

Explaining complicated topics is not easy. Readers may fail to understand what you are trying to say and feel bored. To simplify matters, you can use an analogy. Example of an analogy can include “Street light is similar to a star. Both offer light at night and located overhead”.

9.  Write about familiar topics

To earn trust of your readers, write about familiar topics. This will allow you to offer authentic information. In case you are aiming to write about unfamiliar topics, try out the suggestions first-hand. Alternatively, get in touch with a person who has good knowledge about this particular niche.

If you offer a suggestion, without knowing anything about it, it may backfire. This in turn, can affect your credibility as a writer.

10.  Read, read, read

Reading web articles, books, and magazines is important. It will help you to observe writing styles of others and accordingly, improve your own skills. Additionally, it will help you to update your knowledge base.

Finally, do not forget to edit your articles. For best results, evaluate them from a neutral point of view. If a sentence does not sound good, rephrase it. Remember that self-criticism will help you to polish your skills and earn reputation as a good writer.
If you are looking for writing suggestions and tips, get in touch with any reputed content writing India company.

In our earlier post, we discussed the importance of professional networking. In this post, we offer you useful tips that will help you to strengthen your relationship with other designers and developers. Here are few suggestions that you can consider.
 
1. Simplify the process of contacting you

The main purpose of networking is staying in regular touch with each other. For this reason, you should make it easier for others to get in touch with you. If you have created a profile in any professional networking site, clearly mentioning your contact number, address, and email ID is important.

2. Take advantage of mutual benefits

A networking relationship works well when both parties enjoy some advantages. Mutual benefit encourages both parties to stay in touch with each other and maintain a strong relationship. It also opens up interesting opportunities and allows people to collaborate with each other. Therefore, if you come across situations that offer mutual benefits, do not hesitate to utilize it.

3. Exhibit a practical attitude

A relationship flourishes when two people show a genuine interest in each other. The same rule applies for professional networking. For enjoying the advantages of networking, you should exhibit a practical attitude. Do not wait for others to offer you a job or project. Rather, take an active role in the discussions. Talk with people, express your opinions. If you attend any seminar, show an interest in works of other designers.

4. Figure out your goals

Before you start networking, figure out your goals. This will help you to pick out the right person and modify your networking strategies accordingly.

Let us assume that you are a fresh graduate who wants an entry-level job in a reputed web design company. Since you are already aware of your goal, it is easier for you to connect with people associated with design companies. This saves time and energy, because you develop relationship with the right person.

5. Do not be selfish

While networking with others, do not look for your benefit in every situation. If someone faces a problematic situation, offer as much help as possible. Networking for the sake of your benefits always will create a negative impression about you.

6. Do not let networking affect your productivity

Networking is important. However, it should not affect your productivity. Set aside a fixed period (say 30 minutes) everyday for connecting with people. Avoid checking social networking sites and your emails every five minutes.

7. Do not reject invitation from a person with a different background

Networking with people related to your industry is beneficial. As a website designer, connecting with other designers is always beneficial. However, you can also connect with people from a different background.  It will help you to learn about other industries and receive a fresh perspective about your creations.

Happy networking!

Many people think that creating intriguing web designs is the exclusive task of a website designer. However, this idea is not completely right. Of course, developing designs is the most critical responsibility of a designer. However, at the same time, he/she needs to develop strong professional connections as well.

Professional networking refers to developing relationships and contacting people from various professions and backgrounds. Web designers can maintain contacts with designers, developers, and people from other backgrounds. Today, we will discuss how professional networking can benefit a website designer:

1.  Makes people aware of your presence

If you want to acquire a good job, marketing yourself well is critical. Professional networking provides you with this opportunity. With professional networking, you can connect with others and inform them about your creations, skills, and degree. This in turn, will allow you to find jobs more easily.
For a freelancer, networking is a good way to connect with clients and highlight his/her talents.

2.  Recommendation

Active networking can help you to earn recommendation from experts. This in turn, can increase value of your resume and professional image. Recommendation is critical for freelancers as well. If a potential client views an expert’s recommendation about you, he/she is more likely to trust you.

3.  Solves various problems

As a web designing professional, you may face various problems. Networking gives you the opportunity to contact experts and request them for suggestions. Alternatively, you can help other designers, in case of any problem.

4.  Offers you good information

Professional networking sites allow you to participate in various discussions. This stimulates your mind and enhances your knowledge. You can learn various things and even improve your communication skills.

5.  Simplifies teamwork

If you are an independent designer and want to collaborate with others, networking can offer you various benefits. You can study creations of other designers and understand their styles. This in turn, will simplify the process of working with others.
Today, we discussed the benefits of professional networking. In our next post, we will offer you few simple networking tips.

In recent times, 3D animation has become quite popular amongst the audience. Flash animation artists are also benefitting from 3D technologies. Earlier, they had to create the same image many times. Furthermore, they had to draw every frame by hand. All these required investment of several hours. Fortunately, the introduction of 3D technologies has simplified the process of creating sketches. It saves time as well.

Has Technology Taken Over Creativity?

Introduction of eye-catching technologies may convince you that creativity is no longer necessary in Flash design and animation. However, this is a wrong concept. Though modern technologies have simplified the animation process, they cannot think creatively. Creativity is the most critical skill of an animator and no amount of advanced technologies can replace it.

With technologies, you can overcome the limitations of creativity. However, you would always require creative ideas.

The Future of 3D Animators

To become a 3D animator, you require an in-depth understanding of various computer programs. In general, you need to know the following.

• Adobe Photoshop
• Autodesk Maya
• Apple Final Cut Pro
• Adobe After Effects
• Apple Soundtrack Pro

In the 21st century, animation artists are in great demand. They can work in movies, television programs, video games, instructional video, and commercials. They can even take up jobs in various NGOs and private sector. Currently, plenty of opportunities exist for 3D animation artists. Even in the future, they can avail various interesting opportunities.

3D animation offers various benefits:

1.    As compared to traditional animation, 3D animation is more engaging. Furthermore, with 3D animation, you can provide characters and scenes with a realistic feeling. Since 3D animation appears more realistic, it is used actively in interior design sketches and medical instructional videos.

2.    Watching 3D animation can be fun. At the same time, it offers useful features. With an attractive mix of style and functionality, 3D animation has earned popularity amongst a global audience.

3.    The major advantage of 3D animation is that it appeals to the aesthetics of the viewers and is functional as well.

With such tremendous potential, it is natural that 3D animation will earn more popularity in the future.

Is Flash Lost?

The answer is: NO. 3D animation is here to stay, but a large number of companies will continue to use Flash design for their websites, ads, banners, presentations. 95% general websites do not need using 3D animation, except if they want to go that extra mile and put-up online presentations using 3D. Even so, the huge load time is usually a problem and most companies do not take that risk.

Also, 3D animation is a specific skill. Not many companies have need for it, unless they are high-end animation studios. So, the demand for Flash is not dead and there’s hope.

Incorporating educational video content in your website can be an innovative way of increasing traffic. Posting traditional videos, however, is a time-consuming and expensive affair. In such a situation, website owners can opt for Skype recording software to prepare intriguing video content.

In today’s post, we will offer a brief description of Skype video interview and explain its benefits. Thereafter, we will discuss whom you should interview for creating Skype videos.

What are Skype videos?

Skype is a reliable software application that allows users to make video and voice chat and calls over the Internet. With the help of this application, you can conduct interviews of experts and record them. Thereafter, you can incorporate them in your website to attract attention of target visitors.

Benefits of Skype videos

You may wonder why you should incorporate Skype videos suddenly in your website. To answer your query, we have pointed out the major benefits of using Skype video interviews in your site.

• With Skype video interviews, you can add a unique touch to the traditional presentation of content. Users may find this presentation refreshing.

• This strategy guarantees return visitors. This is because of the fact that people who have checked your previous videos may feel curious to know whether you have posted any fresh video. This in turn, will compel them to visit your website regularly.

• Apart from creating a powerful buzz amongst your target audience, creating Skype videos can help you to connect with eminent personalities of your industry. You may ask them valuable suggestions. Additionally, you can request them to write a guest post for your site.

• Implementing this strategy will help you to create a positive image of yourself. People may consider you as an innovative personality who is willing to implement fresh ideas.

Whom should you interview?

We have mentioned earlier that you can record interviews of eminent personalities, related to your industry. However, apart from famous personalities, you can also interview other persons. These can include-

• Existing customers- You can arrange an interview with an existing customer, where he/she mentions how your product/services benefited him/her. This will encourage potential customers to trust your company.

• Rivals- Many people may not like the idea of interviewing one’s rivals. However, if you market this video properly, it would stimulate curiosity of the people. Chances are high that they will check the video to find out your rival’s opinion about your company.

• Writer- If someone has written a book about the topic that your site highlights (for example, website design), interviewing him/her can be a great idea. Visitors would definitely want to know what a writer has to say about your website design company.

With Skype videos, possibilities are endless. You can record and upload interviews within a short time. This will save you money and time. However, you need to market these videos properly. For example, you can inform visitors about the publishing date of your videos via newsletters, emails or social networking sites.

You can also create a video library, which would be a useful resource for people looking for data about your subject matter.

Accessibility of a site indicates how far it is easy to use. Accessibility is crucial, because it simplifies the process of exploring a website. If users find it difficult to explore various sections of the site, chances are high that they will leave it within few minutes.

Apart from making a site usable to general visitors, one also needs to make it user-friendly for people with various physical disabilities. Web developers often face the challenge of making a site accessible. Today, we will offer few tips that will help you to make your site accessible to every visitor.

1. Opt for a table-less web design

Many people, while developing a website design, choose tables for layout. This is not wise because tables interfere with accessibility of a website. More specifically, screen reader, a device that blind people or those with low vision use for exploring a site, cannot navigate a table-based website.

Opting for CSS (Cascading Style Sheets), on the other hand, can make your site usable for disabled persons and general visitors.

2. Use simple language

Most of us are aware of the importance of simplicity in web design and content writing industry. If people fail to understand your designs or articles, chances are high that they will not return to the site.

Simplicity is especially important, when you want to make your site accessible for every visitor, including the disabled. Interpreting a text can be more difficult when you are hearing it and not reading it. Therefore, for people with visual difficulties who are hearing a narration of your article, language of the text is critical.

For this reason, opt for simple language, while writing the text of your site. Do not forget to break down long sentences into short ones. Avoid technical words or those that are difficult to understand.

3. Pay attention to navigation

Blind people cannot interpret navigation of a page visually. For this reason, you need to take extra care to ensure that the device they use can interpret the navigation path easily. Pay attention to the name and structure of every navigation link. Avoid too many drop-down menus.

For best results, research about the topics that visitors search in your site. Thereafter, simplify the navigation process to ensure that visitors reach their desired sections within a short time.

4. Site map is critical

When it comes to making your site accessible, site map is a critical tool. Site map allows disabled persons to understand the site layout quickly and thus, simplifies the process of navigation. This is also true for general users.

5. Avoid using links that contain useless information

To make visually impaired people understand contents of a site, screen reader usually reads out links of a web page. If a certain link includes only a vague term, such as ‘click here’, the disabled person will not be able to understand its functions properly. For this reason, always include necessary information in the links.

We have highlighted few tips that you can use to make your site usable to any visitor. However, you should consider the fact that with advanced technologies, the way disabled people interpret websites is changing. Therefore, you need to stay updated with latest technological trends and modify your site accordingly. This will allow every person to explore your site properly.

If you are confused about designing your site following the above points, you can hire the services of a professional website design company for the purpose.

Recent technological advancements have prompted some people to think that pencil drawings have become obsolete. Others believe that designers can incorporate pencil drawings only in printed materials. However, both these concepts are wrong.

The reality is that despite recent technological explosion, pencil drawings have retained their popularity. Apart from incorporating them in printed materials, you also use them for designing a website. We discuss the importance of pencil drawings in web designing.

1. Provides warmth to serious websites

Many people find serious sites boring and a little cold. To make your site more ‘humane’, you can opt for pencil drawings. With the help of creative pencil drawings, you can add warmth and informality to your site.

Some people may reject this idea because they believe that using pencil drawings indicates an unprofessional approach. However, this is not true. Eye-catching pencil drawings can add a unique appeal to your site, while maintaining its professional attitude.

Of course, you should consider the fact that design is a partial aspect of a website. Along with designs, you need to pay attention to the content as well.

2. Perfect for children’s site

When it comes to children’s sites, one can happily use pencil sketches. Pencil drawings in children’s websites can easily attract attention of the target audience (children, their parents, and teachers in this case). Furthermore, these drawings can convey your message to them in a simple manner. To make the site even more effective, opt for a powerful layout.

3. Makes the site appear playful

Users visit sites to find good information. Using pencil drawings cleverly can allow you to fulfill this requirement of users. If you manage to tell a story or offer information through pencil drawings, it will create a positive impression on the minds of your target audience.

4. Spices up the header

Header is a critical aspect of the site because it highlights the website theme in brief. Incorporating pencil drawings in headers can be an innovative idea. They can perk up overall look of the site.

5. Suitable for sites with any color scheme, even grey ones!

Another advantage of pencil drawings is that these are suitable for sites with any color scheme. Even if you have opted for grey color scheme for your site, you can use pencil drawings without any hesitation.

Many dislike using pencil drawings because they are mostly in black and white. They think that using pencil drawings in web designs will make a site appear boring. However, the truth is that when used correctly, pencil sketches can look good even in colorful sites. In fact, using pencil drawings in a colorful site prevents it from appearing overwhelming.

In web design, using everything in moderation is a good idea. The rule applies to pencil drawings as well. Incorporating excessive pencil drawings in websites can have a damaging impact. Rather, stick to necessary and minimal usage.

The main advantage of using pencil drawings in website design is that it adds a personal touch to the site. It lends the site a distinct personality, making users feel that they are talking to a fellow human being. For best results, opt for minimal usage of pencil drawings.

In large-scale corporations, the process of offering and receiving feedback is formal and systematic. Unfortunately, the same cannot be said of the web design industry. Website designers usually have to seek feedback on their own. Moreover, providing designers with feedback depends on the attitude of users. This further complicates the issue.

Despite the problems associated with offering and receiving feedback in the website design industry, its importance cannot be discounted. We explain why feedback is important and how to make the most of it.

Importance of Feedback

Website designing is a creative activity. However, web designs are usually used to fulfill practical goals. These can include increasing visitors, enhancing conversation rate, and fulfilling business targets of a company. To meet these goals successfully, website designs should be able to connect with the audience and fulfill their requirements. Herein lies the importance of feedback.

Receiving feedback regularly sharpens your skills and helps you to polish your craft. Furthermore, it helps you to understand pulse of the audience and thus, modify your designs accordingly. Feedback is somewhat similar to the trial and error method. It helps you to realize your weak areas, work on them, and finally, improve.

How You Can Use Feedback Constructively ?

Receiving feedback is not enough. You have to understand the point of view of the users who have provided you with feedback, evaluate it, and select the right suggestions. In brief, you should take informed decisions.

Here are few tips that will help you to use feedback constructively and improve your skills.

• Start early

Many web designers ask for feedback, only after they are completely done with website designing. If you opt for this method, changing anything in the website (at a later stage) will be a more tedious process. For this reason, you should request for feedback, soon after you start the work. Consider feedback a critical part of the web development process.

• Be open towards feedback

Web designing is a creative job. Therefore, it is natural that some will love your designs, while others will hate it. Even if you receive a negative comment, do not take it personally. Remember that visitors do not have any personal grudge against you. Understand the fact that negative feedback will help you to realize your weaknesses and grow.

• Do not ask feedback from experts, always

Many people may find the above suggestion surprising. After all, most of us look for experts’ opinions about web designs. Despite the craze for suggestions from experts, fact remains is that common people can offer you a fresh and interesting viewpoint about your designs. Remember that, when it comes to feedback, honest suggestions always score high.

• Approach directly

While asking for feedback, adopt a direct approach. Avoid wasting time of the respondents. State your objective clearly and keep the questions short.

• Understand that it is an ongoing process

To grow as a designer, you need to ask and evaluate the feedback regularly. This will help you learn new things and stay in touch with the latest trends. Consider the fact that receiving and evaluating feedback is a continuous process.

Feedback helps you to understand weak areas of your designs and improve them. While asking for feedback, keep your questions brief. Do not target only the experts as your respondents. Rather, ask for feedback from people who may not possess an in-depth knowledge about website designing.

Studies reveal that visitors usually take half a second to judge a website and decide whether to leave it or explore it further. This means that if you do not help the visitor to understand purposes of your site, they would feel confused and leave it within a short time.

Many websites place a short text in their home page for highlighting its purposes to the visitors. A crisp and well-written introductory content can help the users to understand whether they are in the correct place or not. In this article, we will first state few goals of the introductory text. Thereafter, we will provide you with some web content writing tips that will help you grab attention of the visitors.

Introductory Content – What Does It Aim At?

• To provide information about purposes of the website

• To encourage visitors to explore various sections of the site

• To offer information regarding what visitors can expect, if they decide to explore the site

Writing Interesting Introductory Content

1.    Studies reveal that web users have short attention span. They usually prefer short text and skip long paragraphs and articles. Therefore, placing brief text in the site would encourage the user to read it. The introductory text should be short and brief; 2-3 sentences are enough. If you can manage to express your ideas in few words, that would work well.

2.    Apart from paying attention to the text length, you should carefully scrutinize the information that you put in the introductory text. Avoid bragging about your company. Rather, highlight your specialized areas. Opt for a Direct Approach.

3.    Stating the benefits you are offering to your customers in the introductory text can be a great idea. This is termed as value proposition. Along with the benefits, you can also mention the unique features of your company.

4.    To ensure that visitors read the text, opt for few simple typography techniques.

• Most of us are aware of the fact that bigger objects capture attention. Additionally, if you place a bigger object against a background of smaller objects, it would definitely be successful in grabbing attention of the visitors. In other words, bold headlines stating the purpose of content are useful.

• Using text font intelligently can also encourage visitors to read the content. For instance, you should avoid styles like Bank Gothic on a baby product’s website, or Monotype Corsiva on a car seller’s website. Additionally, if you place the content against a contrasting background, like black letters against white background, that would also work well, but avoid striking contrasts like red letters against a green background.

5.    The ultimate goal of any website is to increase the conversation rate. To fulfill this purpose, placing the introductory text near the call-to-action statement (or vice-versa) can be a great idea. This technique will help visitors to understand the actions they should take, after reading the introductory text.

6.    To ensure that visitors read the message, you can modify the surrounding visual elements, like an image before or after a call-to-action statement, colored text boxes for a special piece of information, or even a small Flash animation to grab attention. This technique will automatically direct the eye towards the message.

Along with the website design, the introductory text plays an important role in attracting attention of your target audience. To encourage them to read the content, keep it short and brief. You can also mention unique features of your company.

In the 21st century, mobile gaming has become the ‘IT’ thing in most countries. According to a survey conducted by Geekaphone, (a company that provides users information about mobile phones) value of the mobile gaming industry will reach $54 billion within 4 years.

Considering the popularity of mobile gaming, designers are coming up with interesting and user-friendly games. We provide you with some useful tips about developing Flash Lite games.

1. These days, mobile phones are available in different resolutions and screen sizes. To simplify things, select the base build and thereafter, port the game. ‘Base build’ and ‘porting’ are technical terms and therefore, we will explain their meaning.

Base build refers to the specification that the industry follows, while launching a product. Porting indicates the process of modifying the game, according to the requirements of a particular platform.

Why Should You Consider the Base Build and Port the Game?

• The importance of selecting the base build lies in the fact that it will enable you to cover a greater range of handsets. Additionally, it will make porting the game easier.

• Many believe that porting is unnecessary because vector images automatically scale for a larger screen. However, automatic scaling can result in several problems. These can include distortion and pixilation.

2.  If you have created Flash designs in the past, you must already be aware of the fact that user interaction is an important aspect of website design. This is true, in case of mobile gaming as well.

When people press a key on the phone, while playing games, it performs a particular action. People adjust themselves to this particular pattern and therefore, look forward to standard rules of joystick manipulation and key presses. For this reason, providing them with unusual patterns may not be a great idea. Rather, opt for popular navigation systems, while creating mobile games.

3.  If you are associated with a Flash design company in India and have been asked to design a level-based game, you should know the fact that providing users with incentives is critical. This is important because users love to track their progress regularly. Additionally, they prefer to compare their scores against that of other players. Scoreboard is a crucial aspect of mobile gaming because it challenges the user and provides him/her with a sense of achievement.

You can place the scoring system locally on the phone or store it on the global system. If you are creating games for versions above Flash Lite 1.1, opt for shared objects to fulfill this goal. Shared objects maintain scores and track progress, even in the midst of multiple game sessions.

4.  Pixel fonts are perfect for mobile phones. This is because of the fact that as compared to laptops or PCs, mobile screens have limited resolution and color. Since pixel fonts are smaller, they adapt themselves beautifully on mobile phone screens. Furthermore, if you use them in Flash Lite games, they will take up limited space.

If you are planning to choose pixel fonts, consider the following suggestions.

• Do not set the pixel font to the bold style

• Choose Bitmap text as the font rendering procedure.

• Keep the content aligned to the left.

5.  Testing the game is critical. This strategy will ensure that your game does not fall prey to bugs. If possible, test the game on target devices. Of course, a person cannot own every handset of targeted devices. In such a situation, share the content with your family or friends and evaluate the feedback.

If you are already familiar with Flash website designs, you may find the process of creating Flash Lite games easier. Still, you should consider these tips for making your game interesting.

Most website designers will agree that working with clients involves various difficulties and challenges. All website designers, at some point of their lives, have faced clients who refuse to respect their work and pay money.

However, in this article, we will not focus on these issues. Rather, we will discuss about certain things you should request from your client (asking for money is obvious, so we are leaving that out).

1. Complete Contact Details

Obtaining complete contact information of your client and displaying it on your site is important. The reason is that, it will help you to earn credibility and trust of your future clients.

Many times, people want to contact previous clients of a company or a freelance designer to know about their experiences. This is why, displaying contact information of your past or current clients can help you to avail greater number of projects.

Additionally, acquiring the contact details will help you to stay in touch with your clients. Maintaining a warm relationship with all your clients is important. It can help you to receive more projects and enhance your business revenue, especially when things are moving slowly.

2.  Testimonials

Similar to contact details, testimonials provided by your past clients can enhance your reputation amongst potential ones. Put them in important locations, such as in the home page of your site. If space is an issue, use a ‘read more’ link and encourage your visitors to refer to more testimonials.

Request your client to write a short testimonial, highlighting your positive aspects. Remember that, incorporating a lengthy client testimonial in your website can create the impression that you are trying too hard.

3.  Request for Design Credit

Website designers who are involved with print works can request clients to provide them with web design credits. Remember that if you manage to avail a credit somehow, it will have a positive impact on your business.

However, availing this credit may not be an easy task. Most large-scale clients are not willing to provide web designers with credit. If you are working with start-ups or small businesses, things may be a bit easier. In exchange for the credit, you can offer them a reduced price.

4.  Referrals

Referrals can be a good way of creating awareness about you and your experience in the web designing field. If your client is satisfied with your work, you can request him/her for referrals. To motivate people further, you can offer them a finder’s fee.

Working hard and sharpening your skills is critical for your success. However, to avail projects, you should convince people that you excel in your field. Client testimonials, contact details, and design credit can help you to fulfill your endeavor.