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18 Jun / 2009

Designing and Developing a Logo

Posted by : Under : Logo Design No Comments

Logo is a graphical element that gives identity to a faceless entity. Since it upholds a positive image of a company and is considered to be a trademark of a business enterprise, it should be designed with care and creativity.

Some of the facts that should be kept in mind while designing a logo are that logo should be supportive to your brand and should aptly go with your business. This is why; for the purpose of developing a business logo design it is always advisable to seek the help of the professional logo designers. They can easily understand the industry as well as the target market of their clients and can ensure them the best-suited solution.

Before contemplating the design of a logo, one should be clear about the firm’s marketing strategy. This plan basically helps a designer to determine the target market and also gives a fair idea about the image your clients like to project through their corporate logos.

Tips for Designing a Logo

Once you have understood the entire business strategy, it’s your turn to translate the plan into an effective identity that can later be used for promotional purpose. Some of the important suggestions that should be followed for developing a well-designed logo are mentioned below:

  • If you find anyone’s logo to be attractive, you can consult him/her, or you can also get recommendations from people working for the same industry.
  • Always appoint a professional graphic designer for logo design purpose. This is because; logos usually appear on all the marketing materials (such as, business cards, letterhead, signs etc.). So they need to be designed by efficient logo designers.
  • Always make sure that the logo you have developed looks good both in color as well as in black-and-white. In order to do so, first make photocopy and then send e-mails and text faxes for seeing how your logo reproduces in any other format.
  • Logo should be designed in such a way so that it can stand the taste of time. Trends keep on changing frequently. So, do not design your logo on the basis of latest trend.
  • Keep the logo simple. This is because; the intricately designed logo that looks good in print may not look clear on the web page.
  • Before designing a logo target audience should be determined properly. If your target market consists of elegant people make sure your logo is upscale. People aimed at should definitely relate themselves with the logo.
  • Your logo should look different from the logos of other firms. In one word your business logo should be “unique”.

Thus by following all such points one can be able to develop an effective logo that will set the organization apart from its competitors and also assists it in it’s marketing campaigns.

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