The term “Go Green” is reverberating everywhere. People have become extremely conscious about the possible impact of pollution never before and they will now go to any extent to make this world beautiful. From individual to business organization, everyone is trying to protect our nature by using Eco-friendly technologies as far as possible. By the term “Eco-friendly technology”, we generally visualize extensive use of nontoxic, recyclable, reusable and biodegradable ingredients. This trend has set its foot in the sphere of website design as well. Integration of some green ideas into web design industry would be an innovative concept as it can leverage the unlimited power of Internet. Being touted as an environmentally friendly web design company does not mean that we have become green freaks, instead it shows that we do care for our environment and our world.

Some of the unique ideas of Eco-Friendly Website Design are elaborated below:

• Using Less Paper: A company, which aspires to offer Environment friendly website design service, needs to incorporate some unique ideas in its company policy. It should avoid the use of paper as far as possible during the designing process. If avoiding paper or notepad altogether is not possible, it needs to ensure the fact that they must be reused or recycled.
• Less Power Consumption: This can be done by using machineries which do not consume huge amount of energy. TFT monitors consume less energy than CRT monitors and therefore, a web design company should use modern technologies as much as possible. Further, a website design company should utilize sunlight instead of using electronic lights unnecessarily. Furthermore, it should generate energy from renewable resources such as solar energy, wind energy etc.
• Sustainable Resources: The more time you take on maintaining a website, the more power it will consume and inevitably it will create more pollution. Besides that, integration of CMS in website can simplify the task of maintaining a website and therefore, you will not have to hire a programmer or coder on frequent basis. Therefore, it can be said that CMS is more or less similar to that of sustainable source of energy.
• Use of Colors: Color combination play a crucial role in Environmentally Friendly Web Design. Use of green color or dark color can save a considerable amount of power. In addiction to that, green color has a soothing effect on eyes. Some people aver that if Google changes its background white to black (http://www.blackle.com/), a huge amount of energy can be saved.
• Incentive Program: If a building developer can succeed in designing an eco-friendly construction that surpass the certified level determined by the goverment, he can get 20% bonus. Therefore, it is encouraging people to build up eco-friendly building. A web design company can inaugurate similar kind of performance based incentive program for encouraging SEO professionals, web designers and web developers. This will increase productivity and thereby reducing the chance of wastage.
• Tie Up with Environment Friendly Companies: A eco-friendly web design company should try tie up with only with those companies that work on green technology.
• Recycling: Instead of developing a new application, a company should try to utilize the available resources. A web developer can reuse an application for developing a website. This will save time and ultimately reduce energy consumption. A little bit of change in an existing application can do the work.
• Long Term Plaining: Your marketing strategy needs to ensure a long term success. SEO executives need to work hard and exercise all the possible plans so that a website does not become obsolete within few years otherwise, it will be considered as sheer waste of time and energy.

WebGuru India is also aware of the importance of Green technology and that is why we are trying hard to incorporate the aforementioned Eco-friendly ideas in our work culture for ensuring a better and greener tomorrow.