To be more precise, ‘Page Rank’ is basically concerned with web pages of a website. Every page in a website are valued differently.

It is a very intricate task, to give a detailed mathematical explanation about ‘Google’s Page Rank’ as it may land in confusing the web visitors. It will be easier to explain in simple terms the concept of ‘Google’s Page Rank’ and make it more comprehensible to our large web community.

What is Google’s Page Rank?
In easy terms, Google’s Page Rank is an important tool to decide the significance of web pages. Some web pages have more page rank than other web pages in a single website.

The page rank is one of the most significant factors that contribute in determining the ranking of a website in the search engine results page (SERPs). It is more likely that website with high page rank (PR) will rank better than its competitors with less page rank (PR) value.

Google attaches great importance to page rank (PR) among its host of tools. The following excerpt clearly demonstrates the fact. ‘The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools’
(Source- http://www.google.com/technology/).

There are numerous definitions on page rank (PR). According to wikipedia.org, ‘PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set’.

Simple Explanation of Google’s Page Rank
Here, an easy explanation is provided about Google’s Page Rank so that common men can easily comprehend it. Google considers the link structure of a website as the primary factor to decide the importance of a web page.

It is important to note that all websites are granted little amount of page rank. As votes or links pour in, the page rank either rises or decreases. The more the number of relevant links the more is the page rank. In fact, the web pages get page rank from every inbound links.

Suppose, there are five fashion web pages such as A, B, C, D and E. Both A and B are new web pages. The other web pages i.e., C, D and E are already established pages on the web. The web page D has more importance than web pages C and E due to its content, link structure and design. Now, A has valuable content and so it gets an inbound link from the web page D. Similarly, the web pages C and E give an outbound links to web page B. Here, the search engine king interprets that if a web page links to other pages than it actually votes for it. Following the example, the web page D votes for the web page A. Again, web pages C and E also votes for the web page B.

Google attaches more importance to web pages that gets a natural inbound link from significant web pages. The page rank of the web page A is high due to single inbound link from the important web page D. Meanwhile, the web page B does not get good page rank despite being voted by two web pages. This is because, the web pages C and E are less important than the web page D.

A simple equation below will help you to know more how page rank is calculated.

The basic formula is the following, where A is the page we wish to find the PR for and pages T1 to Tn are the pages linking to page A:

PR (A) = (1-d) + d (PR (T1)/C (T1) + PR (T2)/C (T2) + … + PR (Tn)/C (Tn))

Where:
1) PR (A) means the PR of page A. Subsequently, PR (T1) means the PR of page T1
2) C (T1) is the number (count) of links going out of page T1.
3) PR (T1)/C (T1) – it follows from 1) and 2) that this is the page rank of the page T1 divided by the number of outgoing links from page T1. In other words, PR (T1)/C (T1) expresses the part of the vote of page T1 that is awarded to page A.
4) d is a damping factor, which is probably set to around 0.80 to 0.85. We will not look into details as to why this factor is needed, but just state here that it has to do with probability distribution.

You may want to make a few examples and you’ll see how it works out.

Further, it is essential to consider the content of a web page. Suppose, a web page gets significant link, but it comes from a web page that is not related with it. In this case, this link is of no value. Hence, links or votes from the same industry type and content have great value.

Here it important to note about the sharing of page rank among various web pages. As cited earlier, every inbound link helps to raise the page rank of the linked web page. According to the original PageRank formula, link weight is equally divided among the number of links on a page. However, it is a great question whether this process is still followed today. In fact, many
changes have taken place since the implementation of the original page rank formula.

The importance of page rank did increase all the more. Despite various speculations with regard to the importance of page rank in modern times, it still remains a key factor in determining the relevance of a web page.

We welcome ideas from our web visitors to add up more to this post.

ShareThis

The hi-tech development of indexing flash designs is one of the greatest feats of web technology in the 21’st century. Now, the search engine leader easily indexes flash designs.

This new development has set forth a new trend in the web arena. Today, flash designing has become a promising career in the web market.

Challenges of flash designs in the past:

Beautiful flash designs have a great impact on the eye of the viewers. However, these beautiful designs were unable to guarantee a promising market in the web area. Numerous flash websites dropped poorly in the search engine rankings. The primary reason of this failure was that the search engines were unable to index the content inside flash files. To know more about this read :- “One Step Ahead: Google boosts flash indexing“

Increasing usability of flash designs in present times:

Development of the new technique of indexing flash websites has changed the course of website designing in the present day. Earlier, many people did not opt for flash works to design websites as these elements were unfriendly to search engines.

However, there were many flash based websites, which were supported by various techniques to rank fairly in the search engines. Nevertheless, only some could reach out to the target audience.

Now, the power of Google robots to easily index flash text has enhanced the use of flash works in modern times. Website owners are no longer worried of making flash based websites. Web designers and developers can build flash websites that will be able to rank well in the search engines. There is a great demand for flash websites in the web circle.

Growing market of flash designing:

The surprising boom in the market of flash designing has turned into a great blessing for website designers as well as web developers. Web owners can dream of making stunning flash designs that turn the web visitors wild.

Websites that ranked poorly are successfully reaching out to the target audience in good time. More and more people are building eye- catching flash based web designs to enhance website traffic and make huge profit in business.

Future of Flash designers

There is immense prospect in the field of flash designing in the modern day. With the advancement of new technology, the world of flash designing has become a ripe ground for creative minds to shape a bright future and earn huge benefits in the web market.

As more and more website design and development companies are making flash websites, the demand for flash designers is also growing very much.

Flash designing has become indispensable part in web designing in the present times. Now, the career opportunities of flash designers has increased as the demand of beautiful flash works has grown more than earlier times.

ShareThis

1. http://a.parsons.edu/
2. http://athena.libraries.claremont.edu/
3. http://begeiger.blog.usf.edu/
4. http://blog.admissions.ucla.edu/
5. http://blog.case.edu/
6. http://blog.lib.uiowa.edu/
7. http://blog.lib.umn.edu/
8. http://blog.lsc.edu/
9. http://blog.niu.edu/
10.http://blog.richmond.edu/as/
11.http://blog.sessions.edu/
12.http://blog.sessions.edu/
13.http://blog.uta.edu/faq/
14.http://blog.vcu.edu/
15.http://blog.wku.edu/
16.http://blogs.adison.edu/
17.http://blogs.simmons.edu/
18.http://brahms.phy.vanderbilt.edu/~rknop/blog/
19.http://chnm.gmu.edu/courses/rr/f04/cw/blog/archives/cat_design.html
20.http://creativeservices.iu.edu/blog/
21.http://cs2.uwsuper.edu/mcsclub/blog/
22.http://ctl.blog.uvm.edu/technology/
23.http://design.blog.asu.edu/
24.http://engineering.missouri.edu/news/blog/
25.http://hughest.blog.asu.edu/
26.http://iml.jou.ufl.edu/carlson/mmc5015/blog/
27.http://isdwiki.umbc.edu/blog/
28.http://itf.ucla.edu/blog/
29.http://lacuny.cuny.edu/blog/
30.http://law.wisc.edu/blogs/
31.http://lowech.writing.gvsu.edu/fa07/351/blog/
32.http://machines.pomona.edu/170L-2006/blog/
33.http://mcckc.edu/home.asp?qLinks=Library+Blog&C=2&lib=2&bYr=2006
34.http://media.lclark.edu/blog/
35.http://multimedia.bradley.edu/blog/
36.http://naguerre.blog.usf.edu/
37.http://ncsu.edu/redesign/blog/
38.http://ome.ksu.edu/id/blog/
39.http://oregonstate.edu/admissions/blog/
40.http://pactlab-dev.spcomm.uiuc.edu/blog/
41.http://pages.cs.wisc.edu/~psilord/blog/
42.http://pluto.business.ecu.edu/blog/
43.http://pluto.business.ecu.edu/blog/
44.http://quincy.hbs.edu/blog/
45.http://begeiger.blog.usf.edu
46.http://blog.lib.uiowa.edu
47.http://blog.lsc.edu
48.http://blog.sessions.edu
49.http://cit.duke.edu
50.http://cmichae.acm.jhu.edu

If you have any list of edu blog that accepts comment then please share with us. We will keep adding to this list

ShareThis

Until few days ago, it was a very difficult to optimize a flash based website or other flash elements like flash intros, flash banners in a website. Although, the demand of flash websites increased in modern times but only a handful of them could reach the target audience. Web designers made beautiful flash web designs but that did not help in inviting the website traffic. Wonderful flash works were not search engine friendly. Hence, the flash website were usually ranked low in the search engines.

Problem of the past:

Search engine robots usually found the flash designs too much complicated. The flash files could not be indexed properly like simple files. The search engine robots could only index the names of the files. It failed to index the content embedded in the flash works.

Various techniques were employed in order to optimize flash websites and other flash elements. This included Off Page optimization, use of keywords in the right place, use of Macromedia Software Developer and use of proper tags.

Giant leap: Google improves its technology:

Google has taken a big step with its most update technology, which has enhanced its indexing power. Now, the search engine robots can index the content embedded in flash files without difficulty.

It has initiated a new Flash-indexing algorithm of its own. Google has used Adobe’s Flash Player technology and increased its performance. Web designers can take a sigh of relief and build wonderful flash websites.

How does Abobe Flash Player help Google?

The technology of flash reader of Adobe has enabled the search engines to effectively read Flash files, extract text and links. It has enhanced Google to index content in SWF files. Now, Google is able to perceive the textual content in websites that appears to the web visitors.

The new algorithm helps to read flash files like a human. It works in the same method as human being acts like clicking buttons and so on.

The search robots index textual content in flash files and words that become visible in flash files. It also tries to find out URLs that appears in flash files.

However, it must be observed that the search engine king is presently noticing and indexing textual content only.

Present Limitations

No doubt, the new technology has largely improved the workings of the search engine king yet there are certain limitations. There are mainly three drawbacks, which are mentioned below:

1. In certain cases, Google robots fail to index some kinds of JavaScript. In case, the flash file of a web page is loaded using those JavaScript then it will not be indexed.
2. Google search robots cannot index bi-directional languages like Arabic and Hebrew languages as the text is written in a form i.e., right-to-left (RTL).
3. Suppose, a flash file loads different files like HTML file, SWF file etc. The search robots will index all the files separately and never be regarded as a part of the textual content of the site.
4. Google search robots are unable able to index text embedded in the images in the flash files.

It is indeed a big step in the web arena. Now more and more websites can hope to reach the audience through good ranking in the search engine. Google is already working to make things more search engine friendly and enhance the process to rank websites in a better way.

ShareThis

1. Create a simple web design. Plain websites load quickly and easily indexed by search engine robots.
2. Do not use frames in your website design. Lot of frames in a website also takes too long loading time and hence the robots find it difficult to crawl the website.
3. Write unique Meta title tags. It helps the robots to determine the different web pages in a website.
4. The page name or URL must consist of the relevant keywords as it gives an idea of what the page is all about.
5. Try to maintain a suitable length for the page name
6. The words in the URL must not be joined. Try to use hyphen between words in the page. The robots can easily index the URL’s with hyphens. Try to avoid using underscores.
7. The page size must not be too large, average page size must be below 50 kb
8. Use your main targeted keywords in H1 or H2 tags. These robots give a lot of importance to H1 tags.
9. Create simple and clear text. The search engine robots must easily read it.
10. Try to maintain a word limit for all the web pages. Use about 350 to 600 words for each web page.
11. Do not overuse image in a web page. The robots can’t index images and it also takes lot of time to load a web page.
12. If you use images then Give appropriate alt text for all images in a web page. Try to use keywords in alt text.
13. Use flash works judiciously. Try to use flash as far as required. Flash websites and other flash works take long time to load. Search robots also fail to index flash works.
14. Never embed your text in the flash work. The search cannot index text embedded in a flash work.
15. Avoid using image navigation, as it is not search engine friendly. It is ideal to use text navigation in a web page as it helps the user as well as search engines to navigate smoothly.
16. Make a detailed sitemap of a website. The search robots can easily go to any web page from this web page.
17. Always place the logo on the upper left hand corner of the web page. The search engine robots reads the web page like a human from left to right, top to bottom
18. Avoid overuse of Pop - ups in the web page. This kind of advertisements cannot be indexed by the search engine robots and is also irritating to the web visitors.
19. Use breadcrumb in a web page, if necessary. The breadcrumb must consist of relevant words reflecting the content of the corresponding page
20. Create an error page of your website. Incase, the user mistakenly or wrongly types an incomplete URL then this page will be displayed. This helps the web user to go the original website. This page must be designed properly.
21. Footer link must be designed properly so that search engine robots can easily navigate through the web pages
22. Get rid of useless codes in the HTML file. Make your HTML file simple
23. Try to avoid using tables. There are too many codes in tables and takes times to load page. Hence, try to use DIVs structure, which has less coding and takes less loading time. It has become highly search engine friendly because the robots can easily index it.
24. Maintain an External JavaScript
25. Use External CSS rather than coding it in the main source file

So, now that you have learnt some basic secrets to make Search Engine Friendly web designs then start using them quickly. These SEO website design tips will surely help to build a search engine and user friendly website design.

We welcome further suggestions from our web visitors about other SEO Web design tips.

ShareThis

Web designing is an art. Web design may make and unmake the future of a company or a business industry in the web market. So, it is very essential to take great care while designing a website.

Here an attempt has been made to make your task easy. The web design must be both user friendly as well as search engine friendly. Follow these basic steps carefully and build beautiful web designs.

Tips to build striking web design

A website will never rise in the market if the design elements are given more stress than other elements. It is highly important that all the aspects in web design must be given equal importance.

Overall design of the website
1. Ensure that the web pages download quickly
2. Avoid cluttered designs
3. The text, photos, flash works and animations must be beautifully set in the web page. This systematic arrangement enhances the visual appeal of the website
4. All the web pages of a website must have same web design. Try to use some elements in the overall structure in all the pages

Easy Navigation

5. Set navigation bars and buttons in the web pages so that it is easily comprehended by web visitors
6. The navigation bars and buttons must indicate the type of web page to the web visitor
7. Use keywords of your website in the navigation bars and buttons
8. The entire navigation system must be steady all over the website
9. Make a detailed site map

Text of web pages

10. Avoid using stylish fonts. Use of stylish fonts confuses the web visitors
11. Select font type and size which is easily understood by the web visitors
12. The text must contain useful information in a systematic order
13. Decide carefully on the color of the text and the background in order to enhance the readability of web visitors. Try to use dark text for light background and vice versa

Links in web pages

14. The links in the body text, header text, footer text, anchor text, navigational panels, footer links must be highlighted with color
15. If possible, try to underline the links
16. Make sure that colors in the links are in perfect coordination with background color of the web page
17. Links must contain keywords

Graphics

18. Every graphic work must be supported by an alt text.
19. It also necessary that the graphic links must also be supported by text link
20. Ensure that the graphic do not dominate over the content of the web page.

Now, build your website carefully. Try to follow the rules and create website that appeal to all.

ShareThis

Exquisite designs, flash works and quality content have become the primary means of designing websites. In fact, all web developers follow these basic conventions while web designing. For instance, ‘Webguru India’ is a web solutions company. The website is designed beautifully with flash works and quality content containing the keywords.

If you are a new comer in this trade then first understand the market and design your website accordingly. Here an attempt has been made to help you to design interesting and informative website.

Right Planning
1. Design a blueprint for building a new website
2. Recognize your target audience
3. Take note of the overall expenditure in building website

Market Study

4. Select a list of your competitors from the search engines
5. Study the website of your competitors
6. Get an idea of the web design and content of the competitors site
7. Understand the customer behavior

Keyword Research

8. Do keyword research with the help of keyword research tools such as Google Adwords, Wordtracker etc.
9. Select the best keywords that defines your company, products and services

Domain Name

10. Select a domain name.
11. Ensure that the domain name must consist of relevant keywords

Web Hosting Company

12. Look for a web hosting company
13. Ensure that the web hosting company helps to keep your website working effectively all the year round

Search Engine Friendly

14. Make your home page informative and interesting
15. Include keywords in the meta tags, body content and links
16. Maintain the standards of keywords density in a web page
17. Select particular keywords for particular web pages
18. Do not use excessive keywords in your web page
19. Try to use long tailed keyword phrases

If you follow these guidelines judiciously then you can successfully build website that is equally interesting and informative. So wait no longer and build a beautiful website.

ShareThis

The keyword rich contents are both search engine friendly as well as user friendly. But, very often a question arises in our minds. What is ratio of keywords? Does it effect search engine optimization?

Well, keyword density is definitely an important factor. The judicious use of keywords is what really matters in improving ranking your website.

Keyword Density

In simple terms, keyword density is the total ratio of the keywords compared to the total number of words on the web page. For instance, a web page has total number of 100 words. The total number of keywords used is 3. Hence, the keyword density is 3%.

It may be used as defining means to identify keywords targeted for each page by the search engines. All search engine algorithms give importance to the number of keywords in a web page.

The keywords appears in the meta title, meta description, meta keywords, header text, body content, footer text, text links, anchor text, navigational links, footer links of a web page. The search engine robots classify a website through the keywords used in the web pages.

What is the ideal keyword density?

The concept of keyword density is very tricky. There is no cardinal rule as to what is the ideal figure of keywords in a web page.

It ‘s true that all search engines have diverse estimate of keywords. Diverse search engines permit a diverse keyword density in a web page. Some search engines allow a large amount of keyword density while some others have certain limits. As search engines modify their algorithms repeatedly so there is no fixed limit.

The ideal density of keywords largely depends on the keywords. In case of a highly competitive keyword, it is advisable to target one specific keyword for a single page. One can use more keywords in lesser important pages. It is ideal to put the most important keywords in the home page and then link to the other web pages in the website.

Opinions vary as to what should be the ideal number of keywords. To speak of the major search engines, Google’s limit on keyword density is 2% while MSN and Yahoo offer 5% keyword density. Ideally speaking, a website may opt between 1% to 5 % keyword density.

Well, it is necessary to remember that keywords density is important, but not the only determinant of ranking well in the search engines. What matters is how your contents, link structure effectively help to reach your desired goal.

ShareThis

1. Make a habit of posting regularly in the blog.
2. Write a topic and post it in different sections and thereby create a series. This increases the curiosity of the web visitors who turn to the blog for the interesting follow-ups.
3. Write on controversial topics that arouse the interests of the web visitors.
4. Try to blog out breaking news first. It increases the popularity and creates an authentic image in the web community.
5. Use right keywords in the body content. The placement of the keywords in accurate density proves to be search engine friendly.
6. It is very important to encourage comments of web visitors in your blog. Highlight the most relevant comments on the blog. Try to build a cordial relation with the web visitors so that they visit your blog over and over again.
7. Submit your blog in blog directories and the RSS feed in RSS directories respectively.
8. It will be fruitful if you use the Ping-O-Matic service. Enter your blog name and its URL and select the directories according to choice. Any updates in your blog are automatically updated in the directories. The web visitors in these directories will able to access your contents.
9. While designing your blog it necessary to make an email subscription button and form. This proves to be very user friendly.
10. Try to comment on other blogs. This will introduce your blog in the blogger community.
11. List your favorite blogs in the blog rolls. You must also try to list your blog in other blogs.
12. It is highly important to add your blog’s URL to your email signature and any profiles other social networking sites. This will also introduce your blog in the web community.
13. It is essential to use Digg, Stumble and other social bookmarking sites for your blog. Once you send a post in the aggregators, it will reach millions in no time.
14. Write on related topics. Post related topics in a row. This helps in stirring up the interest of the web visitors.
15. Show the topmost posts in the your blog which received great popularity. This will bear evidence of your blog’s authenticity and significance.
16. It is mandatory to add “previous” and “next” post buttons. This helps the user to quickly and easily navigate through the web pages.
17. Try to build up inbound links in your blog. This will help the web visitors to access other important pages in your blog and thus enhance traffic flow.
18. It is important to that you must claim the blog at Technorati, which gives ranking to blogs according to number of incoming links and rankings by Alexa Toolbar.
19. Rework on the post. Try to check out every detail in your post and make it exciting.
20. Use photos in your post.

ShareThis

Link building is an effective means to off-page search engine optimization. In fact, the page rank of a web page depends on the links of a website. The high flow of valuable links ensures high ranking.

Well, before discussing on link building we will briefly cite about link and its various types.

What is a Link?

Briefly speaking, link is actually a reference that relates to a thing or detail on the same web page or elsewhere on the Internet.

Types of Links

There are numerous types of links such as authority links, directory links, reciprocal links, run of site links, one way links, deep links, education and government links, article bio links, press release links, RSS/ Blog aggregated links, print and visual media links, pyramid structure links etc.

What is Link Building?

Link Building is the method of increasing website traffic by creating inbound links from other websites to your site.

43 Link Building Strategies

Keywords: Keywords are vital in creating links. Appropriate use of keywords helps other websites to link and increase traffic.
1. Study the market
2. Do keyword research through Google Adwords, Wordtracker etc.,
3. Select keywords for your web pages

Emails: Use emails effectively to build links.

4. Invite potential partners for link exchange through emails
5. If necessary, mention the benefits of link exchange in the emails
6. Make request of link exchange by highlighting the similarity of theme of both the websites.

Get back links of competitors: It is essential to know about the links of competitors in order to get effective links for your website.

7. Select at least 10 competitors
8. Study the inbound or back links of your competitors
9. Look for websites that give link to your competitors in the search engines
10. Contact with websites that give back links to the competitors

Directory Submissions: It is very much useful to submit your website in directories. It has been used as important method to build traffic.

11. First look for large directories in the search engines
12. Select the most important links of your website
13. Submit your links in the specified category in the directory according the theme of your website

Forum Postings and Signatures: Forums have become very useful means to get back links. Forum visitors will link to your site on seeing useful information.

14. Find out well known forums on the web
15. Submit your site in the forums that are related to your theme
16. Enter your website URL in the signature posts of the forum
17. Actively participate in the forums

Blogging: Blogs have become a powerful tool to build incoming links for a website.

18. You may create a blog in your own domain
19. Make a separate blog in other domains
20. Posts quality content in your blogs
21. Give valuable blog comments in other blogs

Link Baiting: Content rules as a deciding factor to drive in inbound links to your website. Create link-baiting contents to entice the web visitors. Moreover, high traffic websites will link and bring in lot of traffic to your site.

22. Add unique content
23. The subject of the content must be informative
24. Write clearly
25. Make your content interesting
26. Use images and catchy videos in the content

Article Submissions: Another most important way is to write interesting articles for your website.

27. Submit your articles in well-known article directories such as like EzineArticles, Go Articles etc.
28. Use keyword based anchor text
29. In any case, do not vary your anchor text
30. Appropriate use of links in the body text
31. Enter the website URL in the mini bio section at the bottom of the article

Social Networking Sites: Today, millions and millions of people are associated with each other through various social networking sites. You can build links through this medium.

32. Search the popular social networking sites
33. Select social networking sites according to choice
34. Submit your links in these social networking sites
35. Try to add relevant keywords around the links of the context
36. Always participate in the social networking sites

Press Releases: It is also important to note that press releases play a decisive role.

37. Write effective press releases
38. Submit your pre releases in various news sites
39. Syndicate your press releases to the search engines

Testimonials and Reviews: Your web hosting company and other developers can help you to get incoming links.

40. Write testimonials
41. Send these testimonials to your web host, SEO specialist, web designer and web developer. It is very much likely that they may link to site if they find it useful
42. You can also write valuable reviews
43. Send these reviews to your favorite sites along with the link of your website

If, you are on the look to rank well in the search engines then this piece of work may prove to be very handy. Expand your world and reach out to the thousands and thousands of web communities in the world through effective link building.

ShareThis