In the web design industry, ‘fold’ refers to the line beyond which a person needs to scroll down to observe more contents of the page. Elements that cannot be viewed, unless one scrolls the page is referred to as ‘below the fold’.

According to SEO services company, incorporating crucial information ‘above the fold’ can be a good strategy. This encourages the user to observe important information. If you place critical information below the fold, on the other hand, users may or may not observe it. For this reason, advertisers also prefer placing advertisements in upper section of the web page.

Is it a Myth?

Placing information above the fold was considered important for a long time. However, popularity of  mobile Internet has changed ideas about the fold.

This is because users now use various gadgets to access Internet. These gadgets come with different screen resolutions. Thus, position of the content differs from one device to the other. This has prompted some SEO service experts to argue that the concept of fold has ceased to exist.

However, according to our opinion, the concept of ‘above the fold’ is not a myth. It exists. Of course, as stated earlier, popularity of mobile Internet has somewhat diminished the craze for placing content ‘above the fold’.

Solution…

Studies have proved the fact that while some visitors prefer to scroll down the entire page, others avoid it. Now, as a website owner, you want every visitor to check the entire web page. This means that you need to convince every visitor to scroll down your site. We offer you few strategies that will help you to accomplish this goal.

Pay Attention to Content

Users visit website to find relevant information. Therefore, it is obvious that they give more importance to content than advertisements. If they find the content interesting, they would definitely scroll down the page to acquire information.

This means that you do not need to worry excessively about placement of the content. Rather, pay attention to quality of the content.

Choose Smart Designs

While designing a site, some SEO services company India opt for a bottom border. Now, this makes users think that the site ends, where the content box finishes. As a result, the visitors do not scroll the site, once the content ends.

Avoiding this strategy will allow visitors to check the entire web page.

Choose the Top Content Carefully

The above discussion should not make you think that you can place anything in upper section of the site. Remember that visitors will check the top content to decide their actions. If they like the content in upper section of the website, they will move on to the next section. Otherwise, they will leave your site.

This means that to retain interest of visitors, selecting the top content carefully is important. Ensure that the information is worthy enough to be placed on the top.

It is true that in the 21st century, the concept of fold has become a confusing one. However, opting for the above-mentioned strategies will help you to retain interest of any visitor-those who prefer to scroll down the page and also those who avoid it. If you require additional information, getting in touch with any SEO company India can be a great idea.