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28 Apr / 2009

Search Engine Friendly Web Design By Using CSS

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Enhancing the performance of a website simultaneously with its design is a tricky task that cannot be achieved without using CSS. Before you opt for designing your website with CSS, you have to remain well aware of its usages and advantages.

What is CSS?
CSS stands for Cascading Style Sheet, which is generally written in HTML or in similar kind of mark up language. It helps designers to use a separate document for defining some crucial designing elements such as fonts, layout, color etc. Therefore, using CSS in a website design can add flexibility and reduce complexities in the designing process, which is beneficial both from the point of view of search engine optimization and website design. This is the reason why every website development company is opting for CSS for smoothening the designing process as far as possible.

First one has to define the CSS rules that will be stored in a different file with the extension .css. After that one has to link that CSS file by adding HTML tags in the source page. There are a number of advantages for separating the designing code, which are discussed below:

Creating Rollover Images With CSS
Previously, complex JavaScript was used for creating rollover images. Now, this long and complex code can affect your website adversely by making it heavy. Another major drawback of JavaScript is that, search engine robot cannot index or crawl JavaScript. Therefore, it will definitely have a negative impact on your website online presence.

The one and only solution to this problem is CSS, which will enable you to optimize your website without compromising with its visual appearance. You can create some cool rollover effects by defining the class in the CSS. Furthermore, it is much easier and shorter than the JavaScript.

Create Your Header Tags By Using CSS
We are all well aware of the fact that header tags (h1, h2, h3 etc) of a website are vital from the point of view of search engine optimization. As these header tags are rendered awkwardly by most of the web browsers, you need to do something for striking a right balance between website optimization and the website design concept.

You can modify the appearance of these header tags of a website by using CSS. CSS offers you the liberty to replace the default appearance of header tags with modern and stylish text that can go along with the designing concept of your website.

Structure Documents With CSS
A website with less code is more likely to be indexed quickly by search engines. Therefore, you should try to avoid the use of junk code as far as possible. Table tags can be replaced by using small number of div tags in the CSS file that will definitely increase your website online visibility. Furthermore, you will not have to go through an endless number of table tags while making subtle changes in the layout of the design; it can be done easily by modifying the CSS file.

The advantages of CSS in improving the visual appeal of a website is irrefutable. Just use it cautiously and it will definitely bolster your website’s online presence.

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