In recent times, 3D animation has become quite popular amongst the audience. Flash animation artists are also benefitting from 3D technologies. Earlier, they had to create the same image many times. Furthermore, they had to draw every frame by hand. All these required investment of several hours. Fortunately, the introduction of 3D technologies has simplified the process of creating sketches. It saves time as well.

Has Technology Taken Over Creativity?

Introduction of eye-catching technologies may convince you that creativity is no longer necessary in Flash design and animation. However, this is a wrong concept. Though modern technologies have simplified the animation process, they cannot think creatively. Creativity is the most critical skill of an animator and no amount of advanced technologies can replace it.

With technologies, you can overcome the limitations of creativity. However, you would always require creative ideas.

The Future of 3D Animators

To become a 3D animator, you require an in-depth understanding of various computer programs. In general, you need to know the following.

• Adobe Photoshop
• Autodesk Maya
• Apple Final Cut Pro
• Adobe After Effects
• Apple Soundtrack Pro

In the 21st century, animation artists are in great demand. They can work in movies, television programs, video games, instructional video, and commercials. They can even take up jobs in various NGOs and private sector. Currently, plenty of opportunities exist for 3D animation artists. Even in the future, they can avail various interesting opportunities.

3D animation offers various benefits:

1.    As compared to traditional animation, 3D animation is more engaging. Furthermore, with 3D animation, you can provide characters and scenes with a realistic feeling. Since 3D animation appears more realistic, it is used actively in interior design sketches and medical instructional videos.

2.    Watching 3D animation can be fun. At the same time, it offers useful features. With an attractive mix of style and functionality, 3D animation has earned popularity amongst a global audience.

3.    The major advantage of 3D animation is that it appeals to the aesthetics of the viewers and is functional as well.

With such tremendous potential, it is natural that 3D animation will earn more popularity in the future.

Is Flash Lost?

The answer is: NO. 3D animation is here to stay, but a large number of companies will continue to use Flash design for their websites, ads, banners, presentations. 95% general websites do not need using 3D animation, except if they want to go that extra mile and put-up online presentations using 3D. Even so, the huge load time is usually a problem and most companies do not take that risk.

Also, 3D animation is a specific skill. Not many companies have need for it, unless they are high-end animation studios. So, the demand for Flash is not dead and there’s hope.

The introduction of Silverlight 1.0 and its following versions has sparked a fiery debate amongst web developers and designers. Some believe that as compared to Silverlight, Flash design possesses more interesting and user-friendly features. Others, however, believe in the opposite. To help people to take informed decisions, we discuss the differences between Silverlight and Flash.

1.  Animation

Most people are aware of the fact that Flash utilizes the frame-dependent animation model. This means that we develop a single object for every frame for creating an animation sequence.

Let us assume that you want to shift an object across the screen in 4 seconds. To create the animation sequence, you have to figure out how many frames 4 seconds will require. Thereafter, you have to find out the matrices needed for every frame.

Consider the fact that to allow the player to maintain the frame rate, you have to insert a blank audio track. If you fail to do so, there are high chances that 4 seconds would turn out to be 3 or 7 or 8.

Silverlight, on the other hand, uses the WPF animation model. Since the model is time-based, one can state the start and stop conditions. Unlike Flash, Silverlight discounts the need to handle Matrices. Additionally, you do not have to gauge the location of objects in different frames.

2.  Size of Files

Flash opts for a compressed format, where pictures and content are placed in the movie. For this reason, size of files of a Flash element is comparatively small.

Silverlight utilizes XAML for its description language. It is non-compressed and therefore, size of file of a Silverlight element is comparatively larger.

3.  Accessibility

Flash offers rich accessibility features to people who have vision and hearing difficulties. Video caption feature of Flash solves accessibility difficulties of deaf people. However, people with other disabilities, such as blindness or low vision require video playback controls to use assistive technologies, such as screen magnifiers and readers, properly.

Users who depend on keyboard access can opt for various familiar shortcuts for controlling the video. Buttons, such as ‘Mute’, ‘Rewind’, ‘Stop’, ‘Play/Pause’ can be tabbed to the spacebar.

Silverlight 3.0 is considered the first browser plug-in that allows the user to access all system colors. This means that people who suffer from partial blindness can opt for normal operating system controls for performing necessary actions, such as shifting to high-contrast colors for easy reading.

When it comes to accessibility, Flash offers more features, as compared to Silverlight.

4.  Image Formats

Flash usually supports nearly all image formats. Silverlight, on the other hand, supports JPEG and PBG file formats only.

5.  SEO

A major complaint against Flash website design is that they are not user-friendly. However, recent modifications have allowed search engines (only Google) to index Flash. Google has associated itself with Adobe for simplifying the process of indexing Flash files.

In case of Silverlight, search engines can easily search and index the content that has been developed with the help of Silverlight applications.

Evaluating your requirements will help you to make the perfect choice between Flash and Silverlight. For example, if you think that majority of your visitors use Linux, go for Flash. On the other hand, if you are interested in increasing your rankings, Silverlight would be a better option.

Remember that choosing the proper technology is important for increasing your rankings and conversation rate.

In the 21st century, mobile gaming has become the ‘IT’ thing in most countries. According to a survey conducted by Geekaphone, (a company that provides users information about mobile phones) value of the mobile gaming industry will reach $54 billion within 4 years.

Considering the popularity of mobile gaming, designers are coming up with interesting and user-friendly games. We provide you with some useful tips about developing Flash Lite games.

1. These days, mobile phones are available in different resolutions and screen sizes. To simplify things, select the base build and thereafter, port the game. ‘Base build’ and ‘porting’ are technical terms and therefore, we will explain their meaning.

Base build refers to the specification that the industry follows, while launching a product. Porting indicates the process of modifying the game, according to the requirements of a particular platform.

Why Should You Consider the Base Build and Port the Game?

• The importance of selecting the base build lies in the fact that it will enable you to cover a greater range of handsets. Additionally, it will make porting the game easier.

• Many believe that porting is unnecessary because vector images automatically scale for a larger screen. However, automatic scaling can result in several problems. These can include distortion and pixilation.

2.  If you have created Flash designs in the past, you must already be aware of the fact that user interaction is an important aspect of website design. This is true, in case of mobile gaming as well.

When people press a key on the phone, while playing games, it performs a particular action. People adjust themselves to this particular pattern and therefore, look forward to standard rules of joystick manipulation and key presses. For this reason, providing them with unusual patterns may not be a great idea. Rather, opt for popular navigation systems, while creating mobile games.

3.  If you are associated with a Flash design company in India and have been asked to design a level-based game, you should know the fact that providing users with incentives is critical. This is important because users love to track their progress regularly. Additionally, they prefer to compare their scores against that of other players. Scoreboard is a crucial aspect of mobile gaming because it challenges the user and provides him/her with a sense of achievement.

You can place the scoring system locally on the phone or store it on the global system. If you are creating games for versions above Flash Lite 1.1, opt for shared objects to fulfill this goal. Shared objects maintain scores and track progress, even in the midst of multiple game sessions.

4.  Pixel fonts are perfect for mobile phones. This is because of the fact that as compared to laptops or PCs, mobile screens have limited resolution and color. Since pixel fonts are smaller, they adapt themselves beautifully on mobile phone screens. Furthermore, if you use them in Flash Lite games, they will take up limited space.

If you are planning to choose pixel fonts, consider the following suggestions.

• Do not set the pixel font to the bold style

• Choose Bitmap text as the font rendering procedure.

• Keep the content aligned to the left.

5.  Testing the game is critical. This strategy will ensure that your game does not fall prey to bugs. If possible, test the game on target devices. Of course, a person cannot own every handset of targeted devices. In such a situation, share the content with your family or friends and evaluate the feedback.

If you are already familiar with Flash website designs, you may find the process of creating Flash Lite games easier. Still, you should consider these tips for making your game interesting.

Bounce rate refers to the percentage of people who click on a site and then leave it, without exploring other pages of the website. High bounce rate indicates that the website has failed to retain the interest of visitors for a long period. We discuss few common reasons that can contribute to a high bounce rate.

1. Loading Issues

Web visitors have short attention span. If your website takes excessive time to load, there are high chances that your visitors will move on to other sites. Factors that usually interfere with loading time can include Flash designs, buffering of videos, and large pictures.

To improve bounce rate of a site, a website design company should pay attention to all these factors.

2. Lack of Good Content

Most people visit sites to find useful information. If your site contains poor quality or duplicate content, it will fail to retain interest of the visitors. To nurture the audience’s curiosity, provide them with valuable content. While incorporating content in your site, consider the following factors.

• Use an attractive headline. Remember that a good title encourages visitors to read rest of the article.

• Provide your audience with relevant and fresh content. Post topics related to latest news and issues.

• Grammar of your articles should be perfect. Correct grammar creates the impression that you possess good knowledge. Readers usually react positively to a well-written article. Ensure that the text of your site has a professional look.

• Web viewers do not have the patience to read huge articles. Therefore, keep your articles short and minimum. Avoid repeating the same information in your articles. Length of the articles should vary between 300-600 words. Do not include slang or abusive words in the text.

• Avoid copying content of other sites at all costs. Post interesting and original ideas. Original content will convince the readers that you are serious about solving their problems and offering useful information.

3. Poor Web Design

Poor website design can contribute to a high bounce rate. Therefore, paying attention to website designing is critical. Ensure that the design is neat and user-friendly. Additionally, consider the following issues.

• Your domain name should be brief. The ideal length of a domain name is 10 characters or less. Additionally, opting for one-word domains can be a great idea. Remember that if viewers have to type a long URL, they may feel frustrated.

• Use a memorable domain name. This will help the users, when they would revisit the site.

• Your domain name should contain words that are easy to spell. If you use words with complicated spellings in your domain name, visitors can land up in any other web page.

• Opt for simple and yet, creative web designs

• To capture interest of the viewers, use an attractive header.

4. Navigation is Important

Navigation can have a strong impact on the bounce rate. Poor navigation will force readers to close your site and explore other sites.

• The navigation system should tell your visitors exactly what to do. This will help them to explore various pages of the website.

• To attract attention of the visitors, highlight the web navigation buttons.

Considering all these issues will help you to lower the bounce rate of your website. Encourage your readers to provide you with feedback. This will help you to understand your flaws and work on them.

Online promotion has become mandatory for many companies. An email newsletter is a direct medium of communication. It reaches the target audience’s inbox and conveys your message individually. Compared to online banner ads, email newsletters get more attention because we generally read mails we receive in our inboxes. An email newsletter can help you to make people aware of your service and convert a casual visitor into a regular customer.

However, to make a newsletter appealing, you should focus on its graphic design and layout factors. Here are some of the most important designing factors that can make your email newsletter a successful medium of communication and promotion.

Have a clear focus- When you design a newsletter, plan its purpose in your mind and make sure that your newsletter design reflects that purpose successfully. Your email newsletter can inform your target audience about your existence, a discount sale, subscription or anything else you think is important for your business. Whatever the purpose, the design should inspire the customer to take an action.

Simple design- Don’t complicate the design with unnecessary images or text. People spend only a few seconds reading an email newsletter. They don’t even read the whole thing, only scan the main portions. A simple and clean newsletter design conveys the message more effectively. Content should be short and descriptive so that readers can get the message instantly.

Use tables- Using tables in the newsletter design is a good idea. Tables offer visual harmony. It keeps the newsletter organized and all the elements in the newsletter are displayed properly.

Use minimum images- When you check newsletters in your mail, you must have noticed that images are not displayed until you give permission for the same. Gmail strictly follows this rule. So does Rediffmail.

If an image-heavy email newsletter comes to the inbox, Google asks users whether images should be displayed or not. If the recipient declines to view the image, the main purpose of that newsletter is failed. For that reason, use only a few images in the newsletter, like your logo, banner, or product image. An image rich newsletter looks great, but when the recipients receive it, they see a blank page.

Never use video or animation- Just like images, video and animation look attractive but not useful for newsletter design. If you want to use animation, then use it in the website design of your site. Nobody likes to download Flash player just to see a Flash design in your newsletter. Most of the backdated browsers don’t even support video streaming or animation.

Emphasize on “call to action” button- The main purpose of sending a newsletter is to urge the customers to click on the call-to-action button. Give the message clearly and direct them to the call-to-action button. Make the call-to-action button large and clearly visible. The button should describe the action you want the customers to take. For example, your call-to-action button can show, “subscribe now”, “join us”, “get flat 50% discount”, etc.

Link to web version- Sometimes, newsletters don’t view properly in the inbox when users click on it. It’s not the designers fault. Sometimes older version of browsers don’t support modern newsletter formats. The wise thing to do is to add a link to the web version of the newsletter. Users can click on the link and see the newsletter without any problems.

Portable device optimization- While designing a newsletter for promotional purposes, try to optimize it for smartphones and tablets. More and more people are accessing their inboxes from their portable devices. If your newsletter does not support these devices, your marketing campaign can be a failure.

Email newsletter is one of the most affordable and useful weapon for online marketing. Without marketing and promotion, even the best companies cannot earn profits. Email newsletters are extremely effective and result oriented, if used properly.

Lets face it. Flash sites are heavy and they take time to load all its content that may include sound, animation, text, video and so on and that simply means, it requires a good deal of patience from the viewers. However, it is your moral responsibility to inform the visitors how much time is actually left to get the website design components loaded completely. Previously, website designers usually feature a clock or something of that kind to inform the readers but time has changed and so are the visitors. Visitors are no longer interested in watching a watch clicking. They are now looking for something more interesting and engaging. And the only way, you will be able to make intro of your website interesting is by adding a fascinating flash preloaders that are powerful enough to give your flash site a facelift.

Do They Serve Any Purpose: Yes of course. Besides adding a startling visual twist to your flash website, they serve an aesthetic purpose. If you can make it look interesting, it quells the urge of closing the window and this is exactly what you need the most. Use of growing bar, percentage value or incrementing counters are passé. You need to make it look different so that viewers do not lose their focus while your site is getting loaded in the background. A boring look of flash preloader can serve as a deathbed to your marketing campaign.

Now, if you are running short of creative ideas, just check out some of the best flash preloaders to get some creative nourishment:

Water Filling Flash Preloader: – The approach is mind blowing. Though the concept though not novel, it is still good enough to keep the viewers engaged by creating a suspense. The structure of the design is something to take note of.

A Smooth Flash Preloader: This flash preloader is mainly aimed at its consumers who are looking forward to healthily nutritious collections of smoothies. This flash preloader goes perfectly with the theme and the animation is good enough for retaining the interest of the viewers.

Flash Preloader With Numbers: – This preloader is starkly different from the rest of other of its clan since its numbers do not give any ideal of the loading time but the animation is dame good to keep you hooked on to it until the very end. The cleaver use of numbers is the in thing of this animation that you can hardly ignore.

Flash Preloader With A Smile: – Say hello to happiness with this amazingly designed flash preloader that will certainly give enough reasons to smile. Though it takes time, it really worth it. It does not have any grand animation and it mainly rides on its simple message and interface which is a good riddance from the others clumsy and over-crowded flash preloaders.

Simplicity At Its Best: This is what you may term as super simple. However, we found it too simple to keep the attention of the viewers for a long. We believe that this flash preloader is seriously lacking a creative touch.

If a site is successful to create good visual impact on the mind of the visitors then it can fetch good online traffic. Among many things, attractiveness of a website design is an important factor to increase its popularity. To make a site appear visually attractive, a web designer needs to be both creative and skilled at handling web designing tools. Understanding the purpose of launching the site and its target market is also required before planning the site design.

Flash web design is an effective way to make your site appear attractive. With flash you can make your site livelier and much more interesting to the online visitors. To enhance the look and feel of your site you can use this application. Here are some basic tips of flash web design:

Color: Color is an important factor of any web design. Sober colors are to be used for flash websites. Choosing proper color shades is important for the visual appearance of a site.

Unique Design: A website design should be unique. It should not be a mere copy of any other website design. To get good number of visitors, you have to prove yourself that your designs are different from others.

Graphics: Graphics are used in a web design to make it appear visually attractive. But the graphics used on a website should relate to the original theme of the site. In a good website the graphics will compliment the page content and not surpass it. Adding graphics is not a mandatory part of any web designing but its use surely enhances the look and feel of even a very ordinary site.

Testing Designs: If you are incorporating flash design in your sites, then do not forget to test the site after completion. Even if flash web design runs smoothly on your system, it can run slow on a different system. So it is advisable to test a site for multiple times. It is even better if it is tested at different speed to ensure that it runs perfectly on other systems too.

A company sets up its visual interface with help of a website. In today’s hi-tech world, a site acts as a virtual platform for business transactions and business promotion. So it is very much necessary to devote your time in designing a site as the prospect of business of an organization often depends on it. The visual effects, management of content, color combination etc are to be taken in account for a site designing. The more attractive a site is, it is bound to fetch more traffic.

If it has to do with the appearance of a site then it can be made visually pleasing to the visitors with the use of flash based techniques. But just look and feel of a site will not improve the business prospects of a site. The site is also required to provide authentic and resourceful content. A site has to be user friendly and at the same time well designed.

Every site desires to retain its visitors and to convert them to buyers. A flash based site will be able to present visually appealing features to the online visitors. With the help of the flash technology, animated images and interactive features can be added to a site. The technology adds sophistication to a site giving the site a new edge. Audio files, video files, 3D graphics etc can be added to a site with help of flash applications. Flash design for a site gives it a friendly interface along with a classy rich look.

For flash web design works, get in touch with WebGuru India. We are a web service providing company offering flash based sites with interactive features and catchy look for a price package that is designed to suit your budget.

To get noticed by the search engine crawlers, you need to make your sites search engine friendly. It is possible when you optimize your site for all the major search engines. The benefits of optimizing a site in the proper way can fetch good ranking on the search engine result pages. But earlier it was often seen that flash based websites do not get good ranking in spite they have good content and well optimized.

But nowadays the search engine spiders can crawl the flash based designs on a site. Taking the full advantage of this advancement, we can optimize the flash features used in a site. But it is not an easy task as it sounds. Flash application is quite complex and if you want to incorporate flash technology in your site, make sure to take assistance from professionals.

But using the older version of flash application or using improper action script may not be of much help for your site’s success. While using flash based applications on your site be careful to avoid its over usage. Most of the viewers are able to access these sites but too much of flash movies; animations and graphics can increase the loading time of your site pages. While using flash, do not forget to optimize the flash files for the search engines. The content used in flash files should be so used so that the search engine bots can index it.

You can use flash technology to make your site look more attractive than a simple HTML based site. But before you use video and animation applications it is very important to know your target visitors and what type of animations or videos they would like to watch. You can use flash based games on your site to make it more interactive for your viewers. Audio player can also be also used on the site. Another great way to represent your services and products is by using flash tour on your site. By watching it your viewers can make a general idea about the services and products that your company offers.

We at Webguru India offer flash website design service. Besides working with flash application, we also take care of the fact that these features can be optimized later if required. We keep the scope for the search engine optimizers to optimize the flash features so that search engine spiders can easily identify the content used along with it.

Websites are being developed and launched for building up a strong communication with the viewers for promoting the services of their respective companies. With the stupendous development in the field of technology, the concept of website design has undergone a massive transformation. New technologies are being developed and introduced in this domain to for making a website more interesting, user-friendly, enticing and search engine-friendly. Flash is one of those technologies, which has created a furor in this domain as it can add interactivity in a website. However, there are some misgivings linked with flash design, which have debarred some people from adding flash banner or flash intro in their website. Here in this article we will try to dissipate some of these misgivings as far as possible.

Flash Is Not Bad From SEO Point of View
Flash website possesses the power to deliver the message of an organization skillfully to its targeted audience by utilizing its interactive nature. If it can be used properly, it can increase conversion rate dramatically. Previously search engine robot could not read flash file properly. This was considered to be the major drawback of flash website. Previously, search engine robot could only index files name of the flash sites and not the content embedded in it. But now, search engine can index the content of the flash files which has improved the online visibility of flash website like never before.

Try To Use Less Images
This is the best strategy you can employ for optimizing a flash website. Search engine algo can read and index text included in the flash flies but it cannot read images. Therefore, you have to incorporate more texts and less images in your flash website for making it easier for the search engine robot to crawl them.

Alternative HTML Version
You can create an alternative HTML version of your flash website so that it can be easily indexed by search engine crawler. This is the reason why every website development company is trying to develop a flash website along with its HTML version for maintaining a fine balance between visual attraction and search engine optimization.

Use Meta Tags
Do not forget to use meta tags such as meta title, meta description, header text, footer text etc in your flash website because they can be crawled easily by search engine robot. You should opt for text-based button as oppose to flash button if possible because texts buttons can be indexed easily.

If you can manage to maintain these issues carefully, you can create a flash website that will visually pleasing and will become search engine friendly simultaneously.

The introduction of the Flash technology has enabled the web designers to make the website design more attractive and interactive by adding Flash graphics, Flash intros, Flash banner ads, animated videos etc. Flash technology has gained immense popularity in the past few years. Compared to the simple HTML based sites, the Flash enabled sites have more visual appeal to the online visitors.

The Flash technology was introduced by 1996 and in the following years, a number of modifications were adapted to it. Flash indexing algorithm is a significant positive step in web technology. This has enabled the search engine robots to crawl the Flash enabled web pages which was initially not possible.

The introduction of Flash technology has enabled the flash web designers to transform the HTML sites to more attractive and sophisticated ones. Audio presentations, 3D animations and videos are embedded in websites to enhance the visual appeal. It is a good idea to improve the look of your dull and simple websites by adding the flash enabled features. Use of Flash in web designs also improves the user interface of the sites.

A Flash enabled site may take comparatively more time to load than a simple HTML site. But this can be overcome if the application of Flash technology is done tactfully. Systematic use of Flash technology will enable the sites to be attractive for the viewers. A Flash intro is actually a great idea to present the corporate message of your company instead of presenting it through dull and monotonous content on static web pages.

To avoid slow loading of a Flash website, the file memory of Flash graphics, banners, intros etc could be reduced before embedding them to the site. Use of small images are preferable for Flash web designs. This will retain the visual appeal to your sites and at the same time a viewer will not have to wait for a long time for the web pages to load.

About Webguru India and Flash Web Design Service

Webguru India – a web design service provider in India offers Flash website designs of global standards. The service is provided to our global clients at competitive rates. Visit our Flash web design portfolio to get an idea about our work efficiency and the creativity of our website designers. We deliver our projects within stipulated date and we maintain high quality of our work. You too can give your existing or new web sites a classy and elegant look by using this technology. Just give us a call or request further information about Flash website designs from us.

The web world has been witnessing frequent technological developments all the time. The birth of World Wide Web and transformation of simple websites into dynamic ones are some of the notable examples of the advancement of web technology.

The hi-tech development of indexing flash designs is one of the greatest feats of web technology in the 21’st century. Now, the search engine leader easily indexes flash designs.

This new development has set forth a new trend in the web arena. Today, flash designing has become a promising career in the web market.

Challenges of flash designs in the past:

Beautiful flash designs have a great impact on the eye of the viewers. However, these beautiful designs were unable to guarantee a promising market in the web area. Numerous flash websites dropped poorly in the search engine rankings. The primary reason of this failure was that the search engines were unable to index the content inside flash files. To know more about this read :- “One Step Ahead: Google boosts flash indexing“

Increasing usability of flash designs in present times:

Development of the new technique of indexing flash websites has changed the course of website designing in the present day. Earlier, many people did not opt for flash works to design websites as these elements were unfriendly to search engines.

However, there were many flash based websites, which were supported by various techniques to rank fairly in the search engines. Nevertheless, only some could reach out to the target audience.

Now, the power of Google robots to easily index flash text has enhanced the use of flash works in modern times. Website owners are no longer worried of making flash based websites. Web designers and developers can build flash websites that will be able to rank well in the search engines. There is a great demand for flash websites in the web circle.

Growing market of flash designing:

The surprising boom in the market of flash designing has turned into a great blessing for website designers as well as web developers. Web owners can dream of making stunning flash designs that turn the web visitors wild.

Websites that ranked poorly are successfully reaching out to the target audience in good time. More and more people are building eye- catching flash based web designs to enhance website traffic and make huge profit in business.

Future of Flash designers

There is immense prospect in the field of flash designing in the modern day. With the advancement of new technology, the world of flash designing has become a ripe ground for creative minds to shape a bright future and earn huge benefits in the web market.

As more and more website design and development companies are making flash websites, the demand for flash designers is also growing very much.

Flash designing has become indispensable part in web designing in the present times. Now, the career opportunities of flash designers has increased as the demand of beautiful flash works has grown more than earlier times.

Great News! Search Engine King moves ahead of its competitors. According to the official Google Blog , Google search engine robots can easily index flash files.

Until few days ago, it was a very difficult to optimize a flash based website or other flash elements like flash intros, flash banners in a website. Although, the demand of flash websites increased in modern times but only a handful of them could reach the target audience. Web designers made beautiful flash web designs but that did not help in inviting the website traffic. Wonderful flash works were not search engine friendly. Hence, the flash website were usually ranked low in the search engines.

Problem of the past:

Search engine robots usually found the flash designs too much complicated. The flash files could not be indexed properly like simple files. The search engine robots could only index the names of the files. It failed to index the content embedded in the flash works.

Various techniques were employed in order to optimize flash websites and other flash elements. This included Off Page optimization, use of keywords in the right place, use of Macromedia Software Developer and use of proper tags.

Giant leap: Google improves its technology:

Google has taken a big step with its most update technology, which has enhanced its indexing power. Now, the search engine robots can index the content embedded in flash files without difficulty.

It has initiated a new Flash-indexing algorithm of its own. Google has used Adobe’s Flash Player technology and increased its performance. Web designers can take a sigh of relief and build wonderful flash websites.

How does Abobe Flash Player help Google?

The technology of flash reader of Adobe has enabled the search engines to effectively read Flash files, extract text and links. It has enhanced Google to index content in SWF files. Now, Google is able to perceive the textual content in websites that appears to the web visitors.

The new algorithm helps to read flash files like a human. It works in the same method as human being acts like clicking buttons and so on.

The search robots index textual content in flash files and words that become visible in flash files. It also tries to find out URLs that appears in flash files.

However, it must be observed that the search engine king is presently noticing and indexing textual content only.

Present Limitations

No doubt, the new technology has largely improved the workings of the search engine king yet there are certain limitations. There are mainly three drawbacks, which are mentioned below:

1. In certain cases, Google robots fail to index some kinds of JavaScript. In case, the flash file of a web page is loaded using those JavaScript then it will not be indexed.
2. Google search robots cannot index bi-directional languages like Arabic and Hebrew languages as the text is written in a form i.e., right-to-left (RTL).
3. Suppose, a flash file loads different files like HTML file, SWF file etc. The search robots will index all the files separately and never be regarded as a part of the textual content of the site.
4. Google search robots are unable able to index text embedded in the images in the flash files.

It is indeed a big step in the web arena. Now more and more websites can hope to reach the audience through good ranking in the search engine. Google is already working to make things more search engine friendly and enhance the process to rank websites in a better way.