As more and more companies have started recruiting people irrespective of their race, religion, gender and nationality, they are bound to face some of the common problems associated with Multicultural Workforce. The concept of “Multicultural Workforce” is gaining currency in the US, as a large number of US business conglomerates is recruiting people of different nations for operating their worldwide business smoothly. In reality, multicultural workforce is associated with a number of advantages that have overshadowed some of its trivial disadvantages like cultural difference, personality conflict and communication problem. Some of the unique benefits of multicultural workforce are specified below: Continue reading ‘Benefits of Multicultural Workforce: Google Shows the Way in US’ »

The wrap has been taken off from Bing, which is the brand new search engine launched by Microsoft. Formerly it was known as Kumo but it was rebranded and redesigned in an effort to replace Live Search. It was scheduled to be launched on 3rd June 2009 but it became live much before that which only indicates the sheer desperation of Microsoft to regain its lost ground. Speculation was rife that Bing will give Google a run for its money by exploiting its new features and advantages. Much has been said about the efficiency of Bing as a search engine. But here in this article, we will try to examine the authenticity of these claims for having a better understanding of Bing as a search engine.

Microsoft’s Claims
It has been claimed that Bing will not be another search engine rather; it will be a Decision Engine that will help the users to find accurate information faster than ever. It has been told that users will be able to make better decision while planning a trip, pinpointing local business, finding authentic information on health condition or making purchase. Besides that, it is claimed that Bing has all the unique features that are the hallmarks of a good search engine.

Checking the authenticity of these claims
It is the high time for us check the very base of these claims. Will it ever be able to give a tough competition to Google or it is just another example of Microsoft’s long tradition of delivering almost nothing after making promises to its users. Lets find out: Continue reading ‘Bing Bang – But Fails To Meet The Expectations’ »

Sorting out relevant result has always been topped in the priority list of the major search engines. Google has somewhat succeeded in generating relevant result by analyzing the content of websites and by updating its algo on regular basis. However, there was still something missing as a large number of users were facing a number of problems while finding out relevant information. Google has been listening to it and has offered a sound solution at last.

No more irrelevant result because Google has rolled out a complete new set of search options that will definitely change the way we use to surf before. This feature, if it becomes popular, will give other search engines a run for their money. Thanks to this latest improvement, now users will be able to specify their query while searching in Google by selecting any of the available options. In reality, integration of these options is nothing but an attempt by Google to shift its attention from other things to what the users want. As this update is going to have a long lasting impact on the domain of search engine marketing, everyone should remain aware of the ins and outs of these options as far as possible.

Here in this article we will take a close look at these new features to find out their immanent impact and how they are going to help you to weed out irrelevant result. Continue reading ‘Google’s Search Option: What Purpose Do They Serve?’ »

Google’s new favicon has become the talk of the town. It seems that it has become a habit of Google to hog the limelight of the technology industry by launching new features in every now and then. Google has introduced a number of new features such as Knol, Gmail theme, SearchWiki and of course Favicon in a trot. It is assumed that Google wants to concertize its position further in this online industry by making extensive experiment on its appearance and tools. The newest addiction to it is Google new Favicon which has already created a ripple through out the world. The main reason behind the launch of this new favicon, according to some sources, is to improve its appearance in some new platform such as iPhone or other types of mobile devices.

Now, before analyzing its possible impacts, all we need to have a fair concept about the term “favicon”. “Favicon”, also known as “bookmark icons”, “url icons”, “shortcut icons”, “website icons” etc, is nothing more than a small image that appears simultaneously with the url of a website in a browser. A multi-resolution image is used for creating a favicon and it is usually displayed either in the favorite menu or on the Address line.

Making a paradigm shift from its famous “G” favicon, Google this time goes further by using four different colors ( red, blue, yellow and green) in its newest favicon. Google has once again reverted to its stylized small “g” for making a powerful impact on its millions of users through out the world. Though Marissa Mayer, the Vice President of Search Products & User Experience, confirms the fact that this favicon is definitely not the final output. In point of fact, Mayer asserts that Google will further its experiment with its favicon as Google is famous for its unending pursuit to better its functionality. Here we are sharing some of the unique favicons created by Google which were never implemented:

Finding out the source of “Not Found” errors or “404 Error” is considered as the most difficult task by a large number of webmasters. Before the launched of this feature, webmasters could not identify location of a 404 Error page from the available “Web Crawl Error” section of Google’s Webmaster Tools. The release of this new feature – “Linked Form” will now enable a webmaster to pinpoint the source of 404 error without making a diligent search. Therefore, it is going to facilitate the process of rectifying this error.

(Image Source : Google.com)

A new page will be added in the “Linked Form” for every “Not Found” error. Clicking on that page link will open a separate dialogue box, where the location details of a 404 error will be specified. A option “Download this table” is also included in that dialogue box that will help a webmaster to download all the data in .cvs format.

Have you ever dreamt of customizing search result in Google? If you nod your head in approval than it can be said that your long cherished dream to personalize the search result of Google is going to be true. Google is virtually making a revolution by introducing this new tool SearchWiki. By virtue of this tool, a user can almost do anything, from reshuffling the search result to to commenting on a site, from adding a site to deleting a site. It is something similar to bookmarking up the search result of Google. However, the entire thing is now in experimental stage (beta version). You just have to log in to your Google account for experiencing this new feature.

A Novel Experience For A User
Google has literary become invincible by constantly updating itself, incorporating new features and by experimenting incessantly for making search result more effective, more accurate and obviously more user friendly. Now, it adds a new feather in its cap by introducing “SearchWiki”, which will enable a user to personalize the search result for making it more easier for him to find out a website or delete a worthless website from the ranking result. Continue reading ‘SearchWiki: Customizing Google Search Is Possible’ »

When we first look at the words ‘Page Rank’, we can clearly understand that it is all about ranking of a page. Well, whether it is about printed-paper or a web page is a great question to a layman.

To be more precise, ‘Page Rank’ is basically concerned with web pages of a website. Every page in a website are valued differently.

It is a very intricate task, to give a detailed mathematical explanation about ‘Google’s Page Rank’ as it may land in confusing the web visitors. It will be easier to explain in simple terms the concept of ‘Google’s Page Rank’ and make it more comprehensible to our large web community.

What is Google’s Page Rank?
In easy terms, Google’s Page Rank is an important tool to decide the significance of web pages. Some web pages have more page rank than other web pages in a single website. Continue reading ‘What is Google Page Rank all about?’ »

Great News! Search Engine King moves ahead of its competitors. According to the official Google Blog , Google search engine robots can easily index flash files.

Until few days ago, it was a very difficult to optimize a flash based website or other flash elements like flash intros, flash banners in a website. Although, the demand of flash websites increased in modern times but only a handful of them could reach the target audience. Web designers made beautiful flash web designs but that did not help in inviting the website traffic. Wonderful flash works were not search engine friendly. Hence, the flash website were usually ranked low in the search engines.

Problem of the past:

Search engine robots usually found the flash designs too much complicated. The flash files could not be indexed properly like simple files. The search engine robots could only index the names of the files. It failed to index the content embedded in the flash works. Continue reading ‘One Step Ahead: Google boosts flash indexing’ »