In a website design different formats of graphics are used. But using the proper formats can give your site a different edge. A well-planned and properly designed site makes use of the different file formats judiciously.

There are quite a few types of graphic design formats that you can use in your designing. Mainly JPEG, GIF and PNG file formats are used. The JPEG images offer compressed file types and provide high quality appearance. The GIF format is one of the oldest graphic formats used for designing sites. The use of this file format ensures quick loading of the images used on the site. The features like transparency and interlacing are possible with PNG images. If you require superior quality of images, you can use PNG file format.

Lets discuss about some of the graphic file formats here:

• Transparency: This makes the image appear neither totally transparent nor completely opaque.
• Compression: This helps an image file to take up less memory by compressing its file size. Some different algorithms are used for this compression, which treats the pixels of the image as one single item.
• Animation: Certain still images are arranged in way to make them appear moving. For animating the still images, mostly the GIF file types are used as plug-ins are not required for it.
• Progressive Loading: While viewing a website it is often seen that at first the graphics used on the site are partly loading. Using this graphic format enables the graphics to load faster on a site.
• Interlacing: Here the even numbered rows follow the odd number of rows. This process is very similar to progressive loading. By using this format, the images can be viewed by the users in quick succession.

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A brochure is basically a leaflet advertisement. It is used as a marketing tool that provides important information to the people regarding an organization’s goods and services. It is true that a brochure talks on behalf of a company’s products and services. So, while designing it, one needs to be very careful. Through an effective brochure, intended message is conveyed to the right people and thus it helps to attain the ultimate goal of a business corporation.

Useful Tips for Brochure Design

Some of the points that should be remembered while designing a brochure are mentioned below:

• Avoid writing more than 10 lines of type in each paragraph.
• Write only 2-3 sentences in each paragraph.
• Paragraphs, which do not have space in between them, should not be indented.
• It is better to avoid mentioning numbers in the first sentence of a paragraph.
  (Example- Write sixty percent of the students instead of 60% of the students).
• Proper spacing after periods is necessary.
• In order to emphasize a point do not use all caps. Underlining a sentence should also be avoided. Instead one can use italics or bold.

Structure of a Corporate Brochure Design

Brochure design requires artistic skill as well as careful attention. There are different types of structure. One among them is “ragged right”. In this structure, words line up evenly on the left side, but on the right hand side, the words are not placed evenly. This is considered to be the most preferred structure of a brochure.

In a justified text each line of type is of same length. So, it is quite expected that the eyes of the readers’ will get tired and bored. However, the ragged edge offers a variety in the structure and breaks the monotony of a justified type. So, it is always better to use ragged right rather than justified type.

Corporate identity is basically the persona of a business enterprise. In order to give corporate identity to a commercial organization, graphic elements are used. The visual elements like, posters, fonts, letterheads and logo are indeed important parts of a corporate identity.

In the true sense, corporate identity allows a consistent visual presence for an organization and has the ability to reinforce a brand’s image. This is probably the reason why most of the well-known companies give so much stress on their visual identity.

With the course of time a company may change their business focus. In this case, the corporate identity of that company needs to be updated. This is because an identity of a corporation should highlight its business objectives.

Corporate identity logo design requires creativity as well as careful handling. While designing a corporate identity, one needs to understand the following things:

• Size of the business enterprise
• Perception of the stakeholders
• Internal assumptions
• Existing customer base
• Commercial offerings
• Target market

On the other hand, some of the activities that could be undertaken while giving a corporate identity graphic design are listed below:

• Intensive brand research and analysis
• Creation and designing of corporate identities and logos
• Writing identity guidelines
• Giving meaningful tag lines
• Designing of vehicle livery and signage
• Designing and printing of stationary
• Creation of a logical brand strategy

Thus, by following the above-mentioned points, a designer will be able to develop an effective corporate identity design.

Web graphic designing is a form of art that requires creativity as well as efficiency. The overall look of a website is very much dependent on its graphic design. So, in order to make a site visually appealing, the designing should be done with proper care. Graphic is a very important part of a website design. It is basically the visual presentation of the products and services that are being promoted through the websites.

Useful Web Graphic Design Tips

In order to make unique and attractive graphic, the designers can use macromedia fireworks. Some of the useful tips that can make the web graphic design more effective are mentioned below:

In order to paste an image inside a particular object Paste Inside property of Fireworks can be used. By using this property, one can have wonderful images in the shape of hearts, circles, diamonds and ovals. However, to do this certain other things should be kept in mind. They are as follows:

• By using the ordinary shape tools (placed in the toolbar), make the shape that you want to use.
• Thereafter place the image within that shape.
• Select that particular image and then cut it.
• Thereafter select the image and paste inside.
• Finally place the picture within the shape. If required, you can adjust the position of the picture by clicking on the white arrow (placed in the toolbar).

Photo optics is another useful feature that helps one to adjust the color, contrast and brightness of graphic images. Other than this, Fireworks effects palette can be used for giving unique look to an image. On the other hand, if you want to give a 3 dimensional look inner bevel, outer bevel, glow and shadow effects can be used.

The Importance of Christmas Graphic Design

Christmas is right around the corner and that is why people are gearing up to collate new cloths, Christmas gifts and lots of other things to celebrate this festive season. As Santa Clause is going to visit your house to bless your and your family, you must try to make it a memorable occasion by decorating your rooms with Christmas tree, balloons, ornaments, nosegays, stars etc. People are thronging in local shopping malls for buying Christmas gifts and items and some of us are even searching online for picking up unique items and gifts. Being an owner of website, you are well aware of the fact that people will definitely visit your site in this festive season to avail your service or products. Therefore, an inclusion of Christmas based theme in your website will give a pleasant surprise to the visitors. Adding an image of popular Christmas symbol for example Christmas tree in your website will definitely enhance the visual appeal of your website. In point of fact, this is the sole aim of Christmas graphic design.

Special aspects of Christmas Graphic Design

• It is intended to celebrate this auspicious occasion.
• Various Christmas symbols such as Christmas tree, Santa Clause are used for celebrating the spirit of mirth and happiness.
• The charge of Christmas Graphic design varies depending upon the requirement of the clients.
• Some website design companies even offer discount for availing their service during this season.

The Difference between Christmas Graphic design and General Graphic Design

The difference lies in the fact that the theme of Christmas Graphic design centers around Christmas, whereas the theme of general graphic design may vary depending upon client’s requirement. Besides that, the objectives of designing a website may deviate depending upon various factors. The aim of general graphic design is to make a webpage visually appealing and alluring, whereas the purpose of Christmas Graphic Design is to depict the color of Christmas and New year either by incorporating a Christmas sign in the logo or by adding an image that evokes the true spirit of Christmas.

Things to be kept in mind while opting for Christmas Graphic Design

Christmas Graphic Design can bolster the financial condition of a website owner by increasing volume of targeted traffic. More traffic means more business opportunities and which is why the popularity of Christmas Graphic Design is skyrocketing. Besides changing the pattern of website, one can offer special discount for luring clients.

Complete change of template is undesirable because Christmas Graphic design is targeted to introduce transitory changes in the existing website. The original template of the website replaces Christmas themed template once the festive season comes to an end.

In conclusion
Christmas Graphic Design has added a new dimension in the website redesign industry. Though its impact is temporal yet is it powerful enough to influence online visitors.

What else but the brochure could community condensed information to a targeted community in such an interesting manner but the brochure – yes that two-sided, folded document that is your very important marketing tool.

The brochure performs the important task of introducing your company to your prospective customer. It is the executive summary of your operations and offerings. The brochure is the marketing tool that lets you present your credentials and a good brochure is one that leaves a lasting impression on your target customer.

But what is a good brochure? A good brochure design is brief in that it communicates the most important fundamentals about your business and products or services in a way that will communicate with, reach and move a prospective customer. A good brochure is the soliloquy that will build that trust between you and your customer and a good brochure will have to be both informative and interesting so that the reader, in this case, a prospective customer will want to learn more about your company. A good brochure design should also project a visual feel about who you are and what you do. It should serve as both a door opener before a sales call and a reminder afterwards for a sale follow up.

Count back from 10 to 1. Crosscheck all the steps and you should have a brochure that will give your competitors a run for their money.

1. Carefully study other designs especially those done by your competitors. A comparative analysis of what makes one design more visually appealing than another will help.
2. Choose your voice and target audience. Once you have decided on your target audience you can choose the font that will speak to them in the voice that you desire whether it be professional, humorous or casual depending on the nature of your company and brand. More than two or three font styles can distract from your message and excessive underlining can cause clutter and poor readability. Of course, the font size should be varied according to the comparative importance accorded to the different segments of the copy or text.
3. The principle of “Less is more” should also be applied to brochure design. Once you have decided on the purpose of your brochure you should be absolutely clear about the order of importance within your information. Once this is done you could reposition the various elements in your design to see how it is affected.
4. Use bars and boxes sparingly as they cause clutter and confusion. Instead, explore your options for grouping and separating.
5. Use “Negative Space” positively. The “empty” space on the page can be used judiciously to create a meaningful relationship between the page and its contents. Specific information on a page can be brought into focus by adjusting the space around it.
6. Simplicity is the key to good design. Keeping your essential marketing message in mind, ask yourself if those graphic ornaments you are using draw or distract the reader’s attention.
7. The most important items in your brochure should be bigger, bolder and brighter so that they stand out to get the reader’s immediate attention.
8. Color should be used wisely. Often only two colors can create an appealing and effective design. Black and white brochures can be more dramatic than color. The cost of printing is an important factor when deciding on the color.
9. When selecting the paper on which the brochure will be printed the size, color, text and the cost of printing should be the deciding factors.
10. AS the popular saying goes – there’s many a slip between the cup and the lip – so proofread your design several times before approving it for final print. Read your lines backward and take your time to look critically at the overall layout.

Finally, something needs to be mentioned about printing as it can make or mar the design.

• Know your print size: it does not make sense to create an 8.5 x 11 layout and submit it for printing on 8 x 10 paper
• Allow for print bleed: Designing the brochure with an extra 1/8th inch of coverage beyond each edge of the page borders allows for solid ink coverage from edge to edge.
• High-resolution images allow for good print. An image resolution of at least 300 dpi should do fine.

Start designing your brochure today.