The wrap has been taken off from Bing, which is the brand new search engine launched by Microsoft. Formerly it was known as Kumo but it was rebranded and redesigned in an effort to replace Live Search. It was scheduled to be launched on 3rd June 2009 but it became live much before that which only indicates the sheer desperation of Microsoft to regain its lost ground. Speculation was rife that Bing will give Google a run for its money by exploiting its new features and advantages. Much has been said about the efficiency of Bing as a search engine. But here in this article, we will try to examine the authenticity of these claims for having a better understanding of Bing as a search engine.

Microsoft’s Claims
It has been claimed that Bing will not be another search engine rather; it will be a Decision Engine that will help the users to find accurate information faster than ever. It has been told that users will be able to make better decision while planning a trip, pinpointing local business, finding authentic information on health condition or making purchase. Besides that, it is claimed that Bing has all the unique features that are the hallmarks of a good search engine.

Checking the authenticity of these claims
It is the high time for us check the very base of these claims. Will it ever be able to give a tough competition to Google or it is just another example of Microsoft’s long tradition of delivering almost nothing after making promises to its users. Lets find out: Continue reading ‘Bing Bang – But Fails To Meet The Expectations’ »