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20 Jul / 2011

Use Twitter to gain exposure. Don’t become a desperate seller

Posted by : Under : Internet Marketing No Comments

You may have several followers on your Twitter account; still it would not be of much help if they are not relevant followers, whose clicks can help you reach the zenith! This is applicable for all other social networking sites where you are either thinking of launching or already have your own trade show.

There are those who wander all day looking for a sale, and there are those who eventually make a handful of sales. Products displayed attractively are likely to grab maximum public attention and if they meet all requirements of a consumer, chances are more for a sale.

As soon as you sign up for a Twitter account, the immediate thought that comes to your mind is, “what’s the next step?”

Many people will begin following as many people as they can, but here is a better way of acquiring followers – set up your profile page first and be ready for the first follower. For profile picture, you can either consider having your company logo or you can even put one of your professional headshots. Make sure to have a bio of not more than 160 characters and consider including keywords in them.

After you have optimized your profile, take some time out and quickly cover searches on http://search.twitter.com on the basis of your keywords. Search for terms that are related to your location or industry. Surf through the profiles of local media, local news sites, local radio or television and you will be able to participate in several discussions. Try to keep close tracks with these profiles, re-tweeting some of their posts that you find relevant to your industry or business.
You can also browse through different forums or websites relevant to your business and consider sharing some useful posts or articles. Rewriting the article title would help you a great deal and obviously don’t forget to credit the article source.
In order to get absolutely guaranteed followers, mention the original author’s or the site’s Twitter grip. You can also activate Google alerts as it is the best way to keep a check on the latest online happenings related to your keywords.

How to grab maximum eyeballs within the Twitter community?

What we define as a conversation is slackly stated as a casual exchange of thoughts and information. Twitter frequenters will usually revert to direct tweeting and questions with the help of the @reply style. You can use some relevant keywords in your tweets but don’t overstate them or else you will get the tag of a spammer. Try to keep a subtle profile when you are promoting your concern or campaign, and that includes your social media account too.

The # sign, commonly known as Hashtags, can be utilized in highlighting keywords or topics within your tweets, although Twitter is not in favor of endorsing the use of hashtags in between tweets, still they mention it as a way to categorize messages. The main reason of incorporating a hashtag within a tweet is to let other twitterers looking for similar hashtag find your tweet, and land up in your profile.

Within every Twitter profile, there lays an area from where you can get the latest happening trends within a specific geographical location. Set your attention here to get fresh news about what all Twitterers are up to?

Find social chats on Twitter, where discussions take place on different topics and while interacting, don’t forget to add those hashtags. This will help you gain double exposure adding more followers to your profile.

So, if you want to sustain in this fierce competitive market and gain maximum Twitter exposure, having relevant followers is more important than having ‘out of network’ followers. For this, you may have to invest a good amount of time behind social networking and soon you will get all that you desire.

 

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