The power of Facebook fan page in drawing the interest of people to your brand is undeniable. More and more companies are opting for Facebook fan page design. In these times, If you have not yet opted for it, now is the time to do it. But is your Facebook fan page only good for getting more people’s attention and interest? Isn’t there anything more to it? In this post, I will discuss some ideas to use your Facebook fan page work for you better.
First of all, you have to pay equal attention to every fan. If your fans feel like you are focusing on some of them and not paying as much attention to others, they are simply not going to be with you. Give them informative and valuable content and they will go ga ga about it, advertising your business free of cost.
Make the Most of Milestones
With the option to create your milestones, you can post important events or dates for your business on your timeline. You can post milestone from past or present. Which means, it is a great way to tell people when your company was founded, the major successes it has achieved till date and so on. This is very effective in earning people’s trust.
You can highlight the posts that you think deserve a second, third or fourth look. Just ‘star’ them and they will draw attention of everyone visiting your page. Did you know that this makes the post visible on both sides of the timeline in such a way that users can spot it easily and are sure to take notice of it.
Pin Your Announcements
Now you have the opportunity to pin your important announcements such as a new product launch or a an upcoming event. This means that your most important posts will always appear on the top on your page no matter how many newer posts have arrived after that.
Smart Use of the Cover Photo
The cover photo of every Facebook page is 851px by 315px, which is a lot. You can use it for branding. Use pictures or text, whatever you like. Just make sure that it does not offer discounts, tell users to buy something, or ‘like’ your page. You cannot put up your contact information there either. However you can put up photos of your products.
Smart Use of the Profile Photo
After the cover photo, it’s time to capitalize on your profile image. It comes at the size of 125 pixels. You can put any kind of promotional picture that you desire, there is no restriction whatsoever. Hire a good graphic designer and ask him to create some attractive photo effects in your profile picture.
Another way to use your Facebook fan page design in your favor is to use customized tabs. When you hire a website design company to design your fan page, make sure they can take of these aforementioned things if needed.
Best of luck!