29 Jun / 2015
What is your business's brand identity? What does the identity say about your company? What impression are you reflecting to your clients and potential clients? A strong, integrated corporate identity is really important and it can truly make your business shine. A Strong Brand Identity and Its Importance The term "corporate branding" may sound like something that only large scale businesses with huge marketing departments can afford. It may not seem viable for medium or small size organiz... Read More
03 Feb / 2015
Brand and identity are developed by a business so that it can distinguish itself from its competitors. Although they sound similar and certainly share some similarities but they are not identical. At the onset it will be helpful to mention that corporate brand and corporate identity are two different things. It is vital for businesses to comprehend how these can be applied separately to ensure success by getting their message across to the customers. Let’s take a look at the two concepts se... Read More
13 Sep / 2014
Social media is the buzzword these days providing people with a way to interact with each other even, while on the go. It has gradually overtaken mainstream media and has quickly become the preferred choice of millions of people around the world. Apart from being a hip thing, search engines such as Google, Bing, Yahoo, etc. use data from various social networking websites so as to determine how high your website should be ranked. As a result, platforms like Facebook, Google+, Twitter, etc. have ... Read More
08 Sep / 2014
Building a snazzy building with all the great stuffs may give your business a stylish look but, it still misses something if it doesn't have a strong corporate identity. Corporate identity is all about giving your business a ‘personality’ as well as defining its identity. The idea is to give it a human touch so that people can easily relate to your business. People want to associate with people and get their work done. That is exactly where corporate identity or personal branding comes in.
... Read More
03 Sep / 2014
When it comes to marketing your business, corporate identity and corporate image happen to be the two most important marketing tools. In the present day world where the competition is extremely fierce, it is the elements of identity and image that will help you to maintain consumer loyalty, attract attention and most importantly, assist you to build a successful business. It has often been observed that people fail to understand the difference between corporate identity and image thus, failing t... Read More
03 Oct / 2013
Uniform corporate branding through exclusive marketing tools such as brochures, letterheads, CD covers and other marketing tools can help your business get the desired attention. With such comprehensive solutions, your business can indeed establish a solid brand identity. Watch this exclusive portfolio of corporate branding solutions by WebGuru and experience the excellence! ... Read More
24 Sep / 2013
Aromatherapy Oasis specializes in offering sensational healing through essentials oils. The company required a logo that would uphold their contribution in promoting good health and a serene, sound mind. WebGuru created an apt floral design based logo blending vibrant colors like yellow and green. An abstract female figure embedded within the logo symbolizes the core essence of healing.
This vibrancy has become the brand image of Aromatherapy Oasis and is evident through the entire corporat... Read More
09 Sep / 2013
Aghaez is a professional service provider operating in the domain of consultancy services in IT, Management and Marketing. The company specializes in IT based information systems to enhance business efficiency. True to its name Aghaez, which in the Pashto language means effect, the organization helps businesses create the desired effect through efficient ERP, CRM systems and Marketing Services. Aghaez wanted a logo and branding that would highlight the comprehensive nature of the IT solutions... Read More
14 Sep / 2011
With corporate branding and marketing of products, brands and their logos now have a huge impact on consumer minds. People these days not only buy a product by its brand name, but prefer to call it so too. For example, we don’t go to a fast food restaurant and say we want a burger and a bottle of water, instead say, “Give me one Big Mac and one bottle of Kinley.” That’s the impact of brands! We all have our own favorite brands and like their names, but most of us have misconceptions a... Read More
27 Jul / 2009
Corporate identity involves establishing the presence of a company through a corporate logo and other representative tools. The brand identity of a company is also at times reflected through the corporate identity.
But ideally brand identity and corporate identity is not one and the same thing. They may be closely related to each other. But by merely changing the logo will not affect the existing brand identity of the company.
A corporate identity of a company generally develops with time. If ... Read More