{"id":10498,"date":"2019-11-01T07:10:31","date_gmt":"2019-11-01T12:10:31","guid":{"rendered":"https:\/\/www.webguru-india.com\/blog\/?p=10498"},"modified":"2020-09-14T09:25:41","modified_gmt":"2020-09-14T14:25:41","slug":"how-to-calculate-social-media-roi","status":"publish","type":"post","link":"https:\/\/www.webguru-india.com\/blog\/how-to-calculate-social-media-roi\/","title":{"rendered":"How to Calculate Social Media ROI"},"content":{"rendered":"

Though social media sites like Facebook, Twitter, Instagram, and others are amazing platforms to promote your business, they do not have the requisite tools to track costs, actions and results. This is where Social Media ROI (Return on Investment) can play a major role.<\/p>\n

What is Social Media ROI?<\/h2>\n

Return on Investment or ROI refers to the ratio between the net profit and the cost of investment. Calculating ROI by revenue is based on the following formula:<\/p>\n

ROI percentage = Revenue \/ Investment X 100<\/p>\n

However, if your objective is to check the effectiveness of your campaign on social media networks in order to promote brand awareness, you need to rely on social media ROI. Calculating social media ROI is a good way to create and sustain a positive impression of your brand and expand your target customer base.<\/p>\n

How to calculate social media ROI<\/h2>\n

In this article, we will discuss some simple steps to help you measure the productivity and effectiveness of your campaign.<\/p>\n

# Identify your social media marketing goals<\/strong><\/p>\n

Leading traffic to your website and creating a brand image are not the same thing. Therefore, setting up realistic social media objectives should be your primary concern before starting to measure ROI on social media platforms.<\/p>\n

The social media objectives can be based on:<\/strong><\/em><\/p>\n