{"id":10757,"date":"2020-05-13T02:30:53","date_gmt":"2020-05-13T07:30:53","guid":{"rendered":"https:\/\/www.webguru-india.com\/blog\/?p=10757"},"modified":"2020-05-13T02:32:32","modified_gmt":"2020-05-13T07:32:32","slug":"are-you-ready-for-googles-latest-core-update-may-2020","status":"publish","type":"post","link":"https:\/\/www.webguru-india.com\/blog\/are-you-ready-for-googles-latest-core-update-may-2020\/","title":{"rendered":"Are You Ready for Google\u2019s Latest Core Update \u2013 May 2020"},"content":{"rendered":"

\u201cLater today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update.\u201d<\/p>\n

On 4th May, a tweet post by Google read so. And on 5th May at 1.22 am, yet another Google tweet came to the forefront: \u201cThe May 2020 Core Update is rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.\u201d<\/p>\n

This is Google\u2019s second update confirmation in 2020<\/a> \u2013 the first one launched back in January. The goal behind these updates is to improve the quality of the results users find on entering a search query on Google. While this is indeed good news for the end-users, many sites may see their ranking fluctuate as a result of the core update! And according to the\u00a0SEO agency\u00a0geeks, this algorithm update has the potential to be quite volatile.<\/p>\n

Why?<\/p>\n

Because… It\u2019s the First Core Update since COVID-19 Struck<\/h2>\n

A lot of things have changed since the pandemic including a major shift in users\u2019 search behaviour. Google itself mentions that there have never been so many searches on a single topic as happened for COVID-19.<\/p>\n

The pandemic truly changed what people look for in Google. Whether to seek information about the virus, find out places offering remote services, or buy essential items online \u2013 many things are gaining relevance that weren\u2019t in the limelight before.<\/p>\n

And the reverse is also true. Highly relevant categories even during the last update in January aren\u2019t being searched for as much. The searches related to live entertainment, tourism, travel are only to name a few.
\nAnd Google seeks to catch up with the contemporary time.<\/p>\n

Google has explained how the core update operates with a simple example. Imagine you have made a list of the top 100 movies back in 2016. Then in 2020, if you refresh the list, it\u2019ll definitely change. Some new and wonderful movies that didn\u2019t exist at that time will now demand inclusion. Also, some movies that were at a high place earlier may now drop in rank.<\/p>\n

And that\u2019s just the case here. Sites may face drop and gain in rank with this core update rolling out.<\/p>\n

So, what\u2019s the way out?<\/h2>\n

Let\u2019s hear it from Google again \u2013 after all, if it creates \u2018troubles\u2019, it\u2019ll also give a necessary solution.<\/p>\n

Google strictly mentions that it wants to ensure that the sites experiencing a rank-drop don\u2019t try to \u201cfix\u201d anything. And with this quick-fix strategy gone at bay, the site owners are advised to focus on their content. So, you need to make sure that each piece of content is the most holistic resource on the web and offers an awesome user-experience; satisfying the goal of Google. Further, if you find a bit overwhelming to generate holistic content, take the help of professional SEO services India<\/a>.<\/p>\n

Here are a few guidelines on improving content<\/h2>\n