The current lockdown is a dark phase \u2013 something the world has never witnessed! The pandemic has already changed our lifestyle. Maintaining hygiene practices, social distancing, and focusing on savings \u2013 everything has become the \u201cnew normal.\u201d<\/p>\n
Yet another thing has significantly changed due to the total lockdown of movie halls, shopping malls, restaurants, and amusement parks. Yes, you guessed it right \u2013 the means of recreation. During the lockdown, people have embraced digital media like never before! Can you believe that people are spending 87% more time on social media like Facebook and Instagram than they used to!<\/p>\n
Naturally, it\u2019s high time for businesses to leverage this opportunity and drive more brand visibility and awareness. No, you shouldn\u2019t trust the earlier sentence just because most of the learned and experienced\u00a0digital marketing services<\/strong><\/a>\u00a0providers are recommending it! You should know the logic first.<\/p>\n Let\u2019s quickly take a look at the two of the most significant traditional advertisement platforms – newspaper and television.<\/p>\n When was the last time you read a newspaper? Some of you may say today while some may say three months back. And that\u2019s exactly where we are hitting at!<\/p>\n Though newspaper houses have repeatedly boasted of the safety regulations practised in the printing presses, the subscribers are afraid to avail the newspaper service as it may spread contamination. And this fear is quite justified.<\/p>\n In the absence of printed newspapers, people are turning to e-newspapers or digital news channels to keep an eye on the current affairs. So, from the business owners\u2019 perspective, printed media is no more a grand forum to reach the audience. Rather, advertising on the digital platform will help owners like you to reach a wider audience.<\/p>\n Yes, people are watching television during lockdown more than usual. But there\u2019re two components of advertising \u2013 investing and reaching the audience. Now, advertising on television allows you to reach the mass but as an owner, you should be aware of the bucks you\u2019ve to pay for it!<\/p>\n According to a study by LiveMint, the global advertising rate is set to rise by 3.9% over 2020 and the subsequent years will witness further growth. As you can understand, you\u2019ll have to pay a lot to promote your business on television. Further, you cannot keep a track of the effectiveness of this advertising effort.<\/p>\n On the other hand, digital media marketing is the optimum choice to popularize your brand in terms of cost and efficacy. Here you can track user-behaviour, modify social media campaign and strategy, and in turn, enhance user engagement.<\/p>\n Social media usage has increased beyond expectations and brands should be omnipresent on digital media to catch the users\u2019 attention and create a bond with them. However, you need to project your brand on digital media with utmost care and precision.<\/p>\n For instance, you may consider showing how your business is coping up with the turbulent situation (say, by adopting a work-from-home model), showcasing your activity towards social causes in a humble manner, offering any free value-added service, creating catchy and relevant campaigns, informing the latest business model (say, home delivery service instead of a dine-out facility), and adopting many other strategies to develop an emotional connection with your audience.<\/p>\n Yes, that\u2019s a lot! So, it\u2019s better to leave the workload to the professional digital marketing geeks.<\/p>\n You see, every cloud has a silver lining. All you need is to find it out! Oh, speaking of finding, why don\u2019t you let the leading\u00a0internet marketing agencies<\/strong>\u00a0in India<\/strong>\u00a0find out the suitable digital channels for your business<\/a>! Clearly, you shouldn\u2019t squander resources by placing your ads on any and every media platform.<\/p>\n Relax, we won\u2019t throw some cold stats at your face to establish our point. You may have already been convinced of the relevance of engaging a reliable\u00a0digital marketing agency India<\/a>\u00a0<\/strong>to promote your business. Nevertheless, these statistics will help you understand what to expect by investing in digital media promotion.<\/p>\n A Harvard study on 4,700 public listed companies found that over 37% of the companies outweighed their rivals by opting for a strategic digital marketing approach. Also, the study estimated that taking the right decision during the bad phase will significantly impact on the companies\u2019 exponential growth once the economy improves later.<\/p>\n Here\u2019s another quick info: searches for \u201cbuy online\u201d has skyrocketed to cross beyond 27K per month! No wonder eCommerce businesses are tending more towards engaging professional\u00a0digital marketing services<\/strong>!<\/p>\n Further, many large companies have taken a step back, so if you are planning to launch a start-up or market a small business, it\u2019s the best opportunity to snatch the limelight. Sounds like a plan, huh!<\/p>\n Final Thoughts<\/strong><\/p>\n Well, as they say, when the going gets tough, the tough gets going! If you want to cope with today\u2019s uncertain times, search engine optimization and social media optimization along with personalized service may prove to be your most effective weapons. These will not only help you to uniquely engage with a diverse range of audience but create a sustainable bond with them thereby helping your business.<\/p>\n What\u2019s your take on this? Feel free to share your thoughts in the comment box below.<\/p>\n","protected":false},"excerpt":{"rendered":" The current lockdown is a dark phase \u2013 something the world has never witnessed! The pandemic has already changed our lifestyle. Maintaining hygiene practices, social distancing, and focusing on savings \u2013 everything has become the \u201cnew normal.\u201d Yet another thing has significantly changed due to the total lockdown of movie halls, shopping malls, restaurants, and… Continue reading Why Digital Marketing is the Optimum Choice to Promote Business Post Lockdown<\/span><\/a><\/p>\n","protected":false},"author":88,"featured_media":10805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[593],"tags":[],"aioseo_notices":[],"views":8532,"_links":{"self":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/10806"}],"collection":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/comments?post=10806"}],"version-history":[{"count":3,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/10806\/revisions"}],"predecessor-version":[{"id":10809,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/10806\/revisions\/10809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/media\/10805"}],"wp:attachment":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/media?parent=10806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/categories?post=10806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/tags?post=10806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Take a Look at the Traditional Advertisement Media<\/strong><\/h2>\n
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Digital Marketing Superpower<\/strong><\/h2>\n
Time for Some Statistics…<\/strong><\/h2>\n