All set to launch your eCommerce website? Be careful to choose the right platform! The platform you select acts as the foundation for your store and determines its appearance and functionality. Two of the most popular eCommerce platforms are Magento and Shopify and it\u2019s not unlikely to get confused which one to pick.<\/p>\n
We\u2019ve made it easier for you. Below, we will outline a few parameters and judge both the platforms on the basis of these. But before that, let\u2019s walk you through an overview of both the platforms.<\/p>\n
Shopify<\/a> is an easy-to-use eCommerce platform. This hosted solution allows business owners to customize their site, sell products online, and efficiently manage the dashboard. It also has a Shopify Plus version which is a multi-channel platform with higher level of customization features and support than Shopify.<\/p>\n Magento<\/a> is an open-source eCommerce platform that came to the market back in 2008. It is highly flexible, scalable, and customizable platform. The self-hosted platform offers all the relevant functions to develop an e-store from scratch. Recently Magento has launched a new version with added features and functionalities. Supported by the official community, Magento 2 is the perfect choice for the businesses<\/a>.<\/p>\n Magento Commerce is the premium and paid edition of Magento. This is recommended for the business owners who prefer a one-stop cloud solution to optimize eCommerce sites and boost sales.<\/p>\n Okay, we are done with the intro part. Now let\u2019s dive into a comparative study between Shopify and Magento.<\/p>\n Before availing a Shopify or Magento development services<\/a>, go through the following pointers minutely to analyse which one is the ideal option for crafting a spectacular online store. Oh and don\u2019t forget to mention your verdict in the comment box below!<\/p>\n #Coding<\/strong><\/p>\n #Security<\/strong> #SEO<\/strong><\/p>\n An SEO optimized e-store can drive higher organic traffic from the search engines. This positively impacts your conversion rate.<\/p>\n #Performance & Speed<\/strong><\/p>\n Speed and performance are the two major factors that can affect or improve your users\u2019 experience on your store<\/a>. If your site takes a long time to load, the users may bounce and you may lose hard-earned potential customers.<\/p>\n #Sales Tools<\/strong><\/p>\n Sales tools are an integral part in eCommerce sites. Below, we will outline some of the best features of Shopify and Magento that you can integrate in your e-store.<\/p>\n #Scalability<\/strong><\/p>\n These days, entrepreneurs seek to launch an MVP (Minimal Viable Product) and then go on to extend its features and functionalities. And this is more common in an eCommerce site. If you want your online store to grow over time, you should choose a platform that ensures high scalability.<\/p>\n #Add-ons<\/strong><\/p>\n Adding extra features and functionalities can help you stand apart from the competition. Both Shopify and Magento allow you to easily install apps and extensions and enhance user experience on your e-store.<\/p>\n -Product pre-order \u2013 send emails to the customers automatically once a new product is available.<\/li>\n #Payment Gateway<\/strong><\/p>\n What is an eCommerce store without a secured payment gateway! These days, eCommerce website development company<\/a> professionals encourage to integrate multiple payment gateways on your store to enhance convenience.<\/p>\n Our Take<\/strong> Hope you have found the article useful. Stay tuned for more interesting insights.<\/p>\n","protected":false},"excerpt":{"rendered":" All set to launch your eCommerce website? Be careful to choose the right platform! The platform you select acts as the foundation for your store and determines its appearance and functionality. Two of the most popular eCommerce platforms are Magento and Shopify and it\u2019s not unlikely to get confused which one to pick. We\u2019ve made… Continue reading Magento vs Shopify \u2013 Which one is Ideal for e-Store Development<\/span><\/a><\/p>\n","protected":false},"author":94,"featured_media":11306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[622],"tags":[],"aioseo_notices":[],"views":3281,"_links":{"self":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/11307"}],"collection":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/comments?post=11307"}],"version-history":[{"count":12,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/11307\/revisions"}],"predecessor-version":[{"id":12859,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/11307\/revisions\/12859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/media\/11306"}],"wp:attachment":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/media?parent=11307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/categories?post=11307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/tags?post=11307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Magento<\/h2>\n
Magento and Shopify \u2013 Who is the Winner<\/h2>\n
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\nSecurity is a crucial concern for an eCommerce website. In fact, studies reveal that 84% of the shoppers don\u2019t intend to purchase from a website that doesn\u2019t feature an SSL certificate or green security padlock in the URL bar (source: Blue Corona). Let\u2019s take a look at how these two platforms deal with the security issue.<\/p>\n\n
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\n-Multi-channel selling \u2013 you can sell your products on Instagram, Pinterest, Facebook, and Amazon as a built-in feature.-Cart recovery \u2013 you can recover your potential customers by sending auto-generated emails to them and give them an opportunity to make a purchase.-Partner with DHL Express, USPS, UPS, and Canada Post \u2013 it will save you the hassles of establishing your own courier service.<\/li>\n
\n-Multi-channel selling \u2013 here, you have to install extensions to integrate the store with eBay, Instagram, and Facebook.-Customize checkout \u2013 you can create a bespoke checkout for your store.-Import bulk products from your database<\/li>\n<\/ul>\n\n
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\nMagento Marketplace is filled with 5000 extensions to choose from among which 1970 are free. However, the paid and free features vary on the basis of the platforms. For instance, it costs around $199 to integrate your Magento-based store with Facebook, which is free on Shopify.You can always choose any and every functionality to add to your store, but here are a few of our favourites:
\n-Banner slider \u2013 include advertising banners along with a personalized link to help the users easily land on those product pages.-Remarkety \u2013 integrate social feeds and email marketing campaigns with your store.-Amasty multiple coupons \u2013 you may add custom discount coupons and encourage orders.<\/p>\n
\nShopify App Store is equipped with over 1200 apps \u2013 including both premium and free ones.Here are a few noteworthy ones:
\n-Analytics Buddy \u2013 pulls Google Analytics data into Shopify dashboard and provides you with useful insights.-Trackr \u2013 send auto updates on the whereabouts of orders to your customers-MailChimp \u2013 integrate email marketing campaigns with your Shopify store to boost sales.<\/li>\n<\/ul>\n\n
\nAs you could see, there\u2019s no good or bad, right or wrong once it comes to selecting Magento or Shopify for your e-store. If you want to develop a simple small-scale online destination, Shopify can be the ideal choice. And go for Magento if you are looking for a scalable, robust, and heavy eCommerce site.<\/p>\n