If you own a business, Google Maps is more than a navigation tool for you. It has immense potential to help businesses reach out to customers. In fact, the experts of\u00a0digital marketing services\u00a0utilize Google Maps as a part of their marketing strategy. How? We will explore below. Let\u2019s dive in.<\/p>\n
Businesses can message their customers directly from the Google Maps application. You can turn on messaging from the settings panel of Google Maps. Here is a step-by-step guide:<\/p>\n
The messages from the customers will be displayed in the business messages section in the updates tab.<\/p>\n
It won\u2019t be totally irrelevant to mention here that Google also allows businesses to\u00a0message customers via Google Search<\/a>. Customers can communicate with a business from search results while viewing a Google My Business profile.<\/p>\n Google allows users to contribute images to Street View. The footage recorded and published with the Street View app is then automatically rotated, positioned, and put in sequence by Google.<\/p>\n This feature is particularly ideal for businesses in areas that don\u2019t have attractive street view coverage.<\/p>\n Though the Street View published photos are available for people in New York, Austin, TX, Toronto, Canada, Costa Rica, Indonesia, and Nigeria, Google seeks to add more regions in the coming times.<\/p>\n Google depends on the local guides to write reviews, answer questions, add or edit details, and share photos. While a business cannot become local guides, as the business owner, you can join the local guide programme with your personal Google accounts. As you keep contributing to Google Maps, your name will appear with a distinct Local Guide badge.<\/p>\n Over time, you can build a niche audience. And if you keep your major focus will be on your business, your followers will soon be directed to your business.<\/p>\n A community feed is present in the Explore tab in Google Maps. It allows the users to find the latest photos, reviews, and posts added to the Maps by local experts, businesses serving drink and food, and people they follow.<\/p>\n Businesses operating in the food and beverage industry may contribute content to the community feed by publishing Google posts or updating their profile with the latest information. Remember, the more frequently you publish a post or add content to your profile, the higher is your chances of showing up in people\u2019s community feed.<\/p>\n You can answer customers\u2019 queries directly through Google Maps. Simply visit your business profile and reply to the queries listed there.<\/p>\n Google Maps doesn\u2019t show the names of the person asking the question, so you can also fill up the QA section by asking questions that you think the potential consumers may find useful. It will seem to be an organic question to the customers. Simply visit the business listing and tap the \u201cAsk a Question\u201d button to submit the query. Then, follow the above-mentioned step to provide an answer to the query.<\/p>\n These days, businesses are being attentive towards the customers with accessibility needs. And Google Maps is facilitating the same by allowing businesses to feature the most accessible routes to visit the business\u2019s physical location.<\/p>\n Here are the steps to follow:<\/p>\n If you want to take mobility needs into consideration, you can list accessible routes on your website where you feature the map.<\/p>\n Google allows businesses to track key marketing metrics within the performance insights of Google My Business.<\/p>\n Here, you can measure the number of customer engagements initiated in Maps and Search and thereby track the performance of your business.<\/p>\n Wondering what information you can get from tracking? Find below:<\/p>\n All the performance data is available for up to six months.<\/p>\n Wrapping Up<\/strong><\/p>\n As you can see, Google Maps is more than a navigation tool for business owners. If you want to make the most of Google Maps, the above-mentioned checklist will come in handy for you. And if you need some assistance for optimizing Google Maps for your business, you can engage professional\u00a0digital marketing services<\/a>. The marketers will properly optimize your brand presence.<\/p>\n","protected":false},"excerpt":{"rendered":" If you own a business, Google Maps is more than a navigation tool for you. It has immense potential to help businesses reach out to customers. In fact, the experts of\u00a0digital marketing services\u00a0utilize Google Maps as a part of their marketing strategy. How? We will explore below. Let\u2019s dive in. Useful Features of Google Maps… Continue reading How to Leverage Google Maps for Business\u00a0<\/span><\/a><\/p>\n","protected":false},"author":88,"featured_media":11803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[593],"tags":[],"aioseo_notices":[],"views":2464,"_links":{"self":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/11804"}],"collection":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/comments?post=11804"}],"version-history":[{"count":3,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/11804\/revisions"}],"predecessor-version":[{"id":11807,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/posts\/11804\/revisions\/11807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/media\/11803"}],"wp:attachment":[{"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/media?parent=11804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/categories?post=11804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webguru-india.com\/blog\/wp-json\/wp\/v2\/tags?post=11804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Submit Images to Google Maps Street View<\/h3>\n
Building Authority as a Local Guide<\/h3>\n
Publish to the Google Maps Community Feed<\/h3>\n
Answer Customers\u2019 Queries<\/h3>\n
Display Accessible Routes<\/h3>\n
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Track Google Maps Performance<\/h3>\n
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