{"id":12010,"date":"2021-09-08T03:09:07","date_gmt":"2021-09-08T08:09:07","guid":{"rendered":"https:\/\/www.webguru-india.com\/blog\/?p=12010"},"modified":"2023-08-25T05:54:38","modified_gmt":"2023-08-25T10:54:38","slug":"how-to-promote-blogs-a-guideline","status":"publish","type":"post","link":"https:\/\/www.webguru-india.com\/blog\/how-to-promote-blogs-a-guideline\/","title":{"rendered":"How to Promote Blogs: A Guideline"},"content":{"rendered":"

Writing blogs is one thing and promoting them is another. What\u2019s the point of writing hundreds of blogs if they reach only a handful of visitors? In this blog, we will tell you some awesome strategies to promote blogs and drive traffic to them.<\/p>\n

Best Strategies to Promote Your Blog<\/h2>\n

Here are some of the best strategies to employ that will help to promote your blog.<\/p>\n

1. Keyword Optimization<\/h3>\n

Simply writing long content won\u2019t help to promote your blog if it is not properly keyword optimized. For that, you need to research keywords for your blog topic. Optimizing with the right keywords<\/a> will help your blog acquire a high rank on the SERP (Search Engine Result Page) and thus drive more visibility and traffic.\u00a0Tools like Google Keyword Planner, Semrush and Ahrefs can help significantly in not just keyword research, but several other advanced aspects of SEO as well.<\/p>\n

If you are not sure how to select the right keywords that have high potentials to drive traffic, consider engaging professional\u00a0SEO services<\/a>.<\/p>\n

2. Guest Post<\/h3>\n

Guest posting is an effective way to promote your blog. That\u2019s because the sites that accept your blog are high traffic-driven. They acquire lots of people than your website (find out guest posting sites that have a high Domain Authority – these usually get more traffic). Naturally, your blog has a better chance to be placed in front of a wider audience.<\/p>\n

Further, acquiring backlinks from reputed guest posting sites will flow link juice to your site and thus improve your site\u2019s Domain Authority.<\/p>\n

3. Create Blogs on Trendy Topic<\/h3>\n

Writing blogs on trendy topics will help to inspire curiosity among the visitors and they will check out the blog.<\/p>\n

Google Trends is a great tool to explore what\u2019s happening in the market. You can also find potential queries from Quora and address them in your blog. Keep an eye on Google Discover to get ideas for new topics for your blog. Additionally, the \u201cPeople Also Ask\u201d section and the footer suggestions on SERPs when searching your keywords are great ways to understand what people are currently searching for.<\/p>\n

4. Create Interactive Content<\/h3>\n

Interactive content can significantly help in promoting your blog. Create quizzes, surveys, polls, and other forms of interactive content to engage your readers. Interactive content is highly effective in driving engagement and collecting valuable data. It can also increase your blog’s shareability and attract new readers.<\/p>\n

5. Upgrade Old Content<\/h3>\n

Sometimes, running out of topic is not uncommon. It is in times like this that you need to make some strategic decisions. Updating old content is a smart move. If you are operating for some time, it may so happen that the posts published a few years back are outdated now. Perhaps, new trends and techniques have come to the market. It\u2019s time to update those posts and promote them.<\/p>\n

While making those posts enriched with new information, you may also add some keywords in the articles. It will help you to rank for different keywords with a single piece of content. Also, you can change outdated images and make them more appealing.<\/p>\n

6. Tap into LinkedIn<\/h3>\n

LinkedIn maintains that it has a wide audience base comprising 900 million users. Even then, many businesses are yet to tap into this market and build a presence. If you want to appeal to this extensive professional network, pay attention to sharing your blogs on LinkedIn. Make sure to write a catchy promo text so that it appeals to the audience.<\/p>\n

For further insights on leveraging LinkedIn, check out our blog on the best tactics for LinkedIn marketing<\/u><\/a>.<\/p>\n

7. Facebook Boosted Posts<\/h3>\n

Just the opposite of what we stated earlier is noted on Facebook. Facebook organic reach is not reliable and you should boost the posts in order to increase visibility.<\/p>\n

Retargeting is a great strategy here. Pay attention to boost your blog and show it to those who have earlier interacted with your website (read your blog, followed you on social media, browsed your site, made a purchase, added products in wishlist\/cart, subscribed to your newsletters, and so on).<\/p>\n

Now sure how to boost your post or retarget the users? Engage professional\u00a0social media marketing services<\/a>\u00a0right away!<\/p>\n

8. Share Posts at the Right Time<\/h3>\n

What is the best time to publish a blog? This question has made marketing experts crazy and for the right reason. Sharing a blog at the wrong hour of the day will not reach most of the people and it will be lost in the flood of other content. In order to stop that, pay attention to pinpoint the best time for posting a new blog.<\/p>\n

It\u2019s better to avoid early mornings on weekdays and late evenings at the weekends. Pay attention to your target audience and location to get insights into the right time of publishing a post.<\/p>\n

9. Make Use of CTA<\/h3>\n

As you can understand, increasing the social media follower base is a smart idea to set the ground for promoting your blog. Here, the experts of\u00a0digital marketing services<\/a>\u00a0always focus on integrating multiple avenues towards a specific objective? Not sure what we are talking about? We will explore below.<\/p>\n

Suppose, you are sending a newsletter to your target audience. There\u2019s a high chance that many of them are not following you on social media, say Facebook or Twitter. You can add a line on your email asking them to follow you on these platforms. Make sure to add a CTA that leads them to your profile.<\/p>\n

Now, aren\u2019t you wondering why the recipients will take time to visit your social media profile and follow you? They will, if you are offering something useful for them. They are not interested in boosting your follower base but they want to solve their problems. Highlight this in your text and they will rush to your profile. If they find it useful, informative, and catchy, they will follow it for future updates.<\/p>\n

10. Eye-Catchy Images<\/h3>\n

Your social media presence is crucial. And to optimize that, you need to feature catchy images that appeal to the audience. Yours is not the only post that people are watching on the platform. Therefore, it\u2019s important to trigger their attention so that they check out your blog.<\/p>\n

Make sure to use high-resolution images following the right dimension for each platform. It may take a little bit of extra effort but that\u2019s completely worth it.<\/p>\n

11. Turn Blog Content into Other Forms of Content<\/h3>\n

There are different forms of content other than blogs. These include video, podcast, infographic, etc. For example, businesses can leverage YouTube<\/u><\/a> tremendously to reach much wider audiences.\u00a0Initially, you may have ample time to focus on crafting different types of content from scratch but as your business grows, you may have to divert your attention to multiple avenues.
\nWe recommend you create multiple types of content on the basis of the blog. It has various advantages:<\/p>\n