{"id":826,"date":"2010-09-14T05:08:44","date_gmt":"2010-09-14T10:08:44","guid":{"rendered":"\/\/www.webguru-india.com\/blog\/?p=826"},"modified":"2021-07-24T08:05:23","modified_gmt":"2021-07-24T13:05:23","slug":"5-rebranding-exercises-that-failed-to-impress-the-viewers","status":"publish","type":"post","link":"https:\/\/www.webguru-india.com\/blog\/5-rebranding-exercises-that-failed-to-impress-the-viewers\/","title":{"rendered":"5 Rebranding Exercises That Failed To Impress The Viewers"},"content":{"rendered":"

Rebranding is definitely a good practice since it helps you to spruce up the image of your organization. Redesign of logo is certainly one of those widely employed rebranding techniques that have repeatedly been exploited by corporate bodies for giving a refreshing look to their existing brand image. But not every attempt succeeds, there are some glaring examples where the attempts were lambasted and came under fire for not being able to generate anything impressive. Here in this article, we are going to include some of the most controversial brand-building program that eventually turned out to be an embarrassment.<\/p>\n

London 2012<\/strong>
\nThough it is not a rebranding effort literally, it is definitely an attempt to add twist to previously designed Olympic logos. But as is to be expected, the outcome was far from impressive. You can see by yourself how the meaning gets lost somewhere in the mess. In fact, some people even term it as a caricature that lacks energy, vitality and the distinctive appeal that are all so far closely associated with Olympics. Everything looks disjointed that has little to do with the so-called flexibility.<\/p>\n

\"london<\/p>\n

People reactions were sharp and they vented their frustrations clearly in those words:<\/p>\n

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OMG! The \u2018London 2012\u2032 logo makes me want to pluck out my eyes..<\/p>\n<\/blockquote>\n

Animal Planet<\/strong>
\nThe newly introduced logo of popular television channel Animal Planet neither has any animal nor does it have any planet for the animals. Wondering what it has then. Well, take a look then:<\/p>\n

\"animalFind it hard to believe right? This was the reaction of majority of viewers who first saw the new Logo of Animal Planet. The new logo was supposed to bring out the visceral emotion in the animal kingdom but what turned out to be a sheer travesty of that noble attempt. This logo leads to unnecessary complications, confusions and was largely booed by the public.<\/p>\n

The main drawbacks of this logo design<\/a> are:<\/p>\n