Imagine a world without colors. What if every thing would have been in black and white-the sky, the flora, fauna, the rich vegetation, butterflies and everything else that is colorful? What if red blue, yellow, green, orange would have been reduced to either black or white? Think of the variety of color combinations that would be left to us with black and white only to choose from. Painful isn’t it?
Color is one of the most fulfilling elements in our lives. When we see colors, we react right away. It happens faster than we can read a single word. Actually, the mind builds color relations and forms opinions before the cognizant intellect level knows what we are searching! Colors send us stimulus, which is more responsive than words. It has the power to change emotions and cause reactions. The perception of color can be approached from numerous disciplines: composition, psychology, thinking, and art.
Here we will try to find how color is important in
logo designing and its usefulness in the world of advertisement.
Logo is the most frequently used symbol of an organization. It is on the letterhead, at the front gate of the organization, on the product of an organization. It is the brand of an organization. A logo is created after an intense research. Here color plays the most important role as it is the first thing the customer will notice followed by font, size and other text effects.
The color used for preparing the logo is also highly researched. If the color choices in the logo is taken lightly or ignored, it may lead to “turning off” probable clientele instead of attracting fresh buyers.
Using colors to a company’s advantage is not easy. There is variety of colors to choose from, but the right choice has to be made in order to make a logo successful.
A logo design specialist tries to find out how people react to certain colors, how will certain colors help highlight the logo he has prepared. In and all he tries to use the best combination of color and text to give out the exact message of an organization. The result will be a logo that is both memorable and optimized for color use.
Psychology of color
Different colors have different importance in different communities. Hence the psychology of colors will also differ from one community to another. Hence the first step towards selection of colors is to identify the target audience of a particular organization. An intense research of the audience’s taste choice and preferences should be done before selection of the colors. Here a categorization of the colors and their usage has been done.
| BRIGHT COLORS |
DULL COLORS |
| |
- Excitement, Power |
|
- Peaceful, Harmony |
| |
- Creativity, Confidence |
|
- Honesty, Calm |
| |
- Cheerful, Optimistic |
|
- Beauty, Inspiration |
Colors, which are Neutral, consist mainly of black, white and gray.
White - Innocence or sterility
Black - Elegance or Evil.
Choosing Colors
Choosing colors for website involves more than deciding which colors the logo designer likes. Achieving color harmony is a science, and knowing how to arrange colors is an art.
Browser-safe palette
The browser-safe palette of 216 colors gives consistent and predictable results across the MacOS, UNIX, and Windows platforms. But it just limits to 256 colors. The only reason to use browser-safe palette is the logo design will be viewed from a 256 color (8-bit) computer system. Or else, most computers today can render millions of colors. But rather than the number of color choices, it’s more important to know how to combine colors in pleasing and effective ways.
It will be effective to use two or three major colors, which in turn will help to load the file faster.
Webguru creates world-class corporate logo and
website design by maintaining the user or client’s psychology of color in its mind.
