Logo Design and Color Usage

Imagine the world without colors. What if everything was black and white...just like an old English movie? Pretty dull and boring, isn't it?

Color is fulfilling. It adds vibrancy to our lives. Humans' reaction to color is reflexive. The mind forms color relations before the conscious intellect knows what we are searching! The perception of color can be approached from different disciplines: composition, psychology, and art. In this article, we evaluate the importance of color in logo designing and its usefulness in advertisement.

Choosing colors to design a logo can be tricky, especially since your company's brand identity is at stake. A logo design specialist tries to find out how people react to certain colors, how certain colors might help highlight the logo, what colors create great impact, what colors create long-lasting impressions, etc.

Choosing colors for your logo is more than deciding what looks nice and what doesn't. You do not create a logo to please yourself, but your viewers. Color choices may be based on the following factors:

Color Perception – The first step to selecting colors for your logo is to identify your target audience. Different colors mean different things in different communities. People's perceptions of colors are subject to cultural influences. For example, Western cultures by and large, take the color "red" for power and excitement while Eastern cultures take the same for auspiciousness and celebration. Global perceptions of color are similar if not exactly the same.

Bold	Harmony	Happy
Elegance	Pure	Neutral
Calm	Creative	Innocence

Browser-safe Palette – A browser-safe palette of 256 colors is not dead but few computers use the basic 256 color-palette anymore. Of course, for uniform display across different operating systems, an 8-bit color palette is safe. Fortunately, since most modern computers can render millions of colors simultaneously, designers need not worry as much about color choices as combining color choices available into effective logo designs.

Colors – The colors themselves are important. A darker shade of any color grabs attention faster than lighter shades of the same color. It's all about making your logo prominent. Play with colors and designs until you create a logo that is smart, creative and appealing. Keep it simple but don't make it look like a half-hearted effort.

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