29 Nov / 2022

Shopify Features That Can Help You Boost Sales

Shopify is one of the most popular SaaS platforms out there, allowing people to build eStores with ease. It powers over 4.1 million eCommerce websites across over 175 countries. With this kind of competition, it is imperative that you make use of everything the platform has to offer in order to get the best results. In fact, Shopify has several inbuilt features that many people are not even aware of. From integrating Facebook to using Shopify POS... Read More

23 Nov / 2022

Figma – What Makes it Such a Popular Design Tool

Figma – What Makes it Such a Popular Design Tool In the middle of the crowd of new and advanced UI/UX design tools, one has managed to really stand out and get people’s attention - Figma. With an estimated daily user base of over 4 million, Figma boasted of a valuation of $10B as of May 2021, before Adobe announced in September 2022 a deal to purchase them for twice the amount ($20 Billion). Numbers such as these clearly indicate that Figma is a force to be reckoned with, and professional website design companies worldwide are adopting this ... Read More

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17 Nov / 2022

Marketing your Mobile App (with Zero Budget)

Marketing your Mobile App (with Zero Budget) It seems like every day there's a new mobile app launch, and it can be hard to keep up. With all of the marketing options out there, it can be difficult to know where to start. And yet, you need to start marketing as soon as you can, even before launching your app. That’s the only way to ensure your app gains some traction when it launches, since you’ll already have a few ready users that will help you to further reach even more people. And if you’ve already launched and it seems that you ...
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11 Nov / 2022

Core Web Vitals in Website Design (How to Improve Them)

Core Web Vitals in Website Design (How to Improve Them) Has your website ever dropped in SEO rankings and you were left wondering what went wrong? In such cases, after examining the core SEO factors such as quality content, natural interlinking & backlinks, mobile optimization, and so on, you should consider looking up another vital website report - your Core Web Vitals. Google uses specific ranking signals to measure website reliability, efficiency, and core user experience. Core Web Vitals are page experience scores that Google gives to webs...
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05 Nov / 2022

A Complete Guide to Video Marketing (To Boost Your Business in 2023)

A Complete Guide to Video Marketing (To Boost Your Business in 2023) Video marketing has become increasingly popular among digital marketing agencies because it is the most effective way to communicate with and engage your target audience. Videos are easily shared on social media, and they can be embedded in websites to promote your services and products. Video is also a great way to share your unique perspective on a topic. You can show viewers what you believe or what you have experienced first-hand; this makes it much easier for them to trust you and learn fro...
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27 Oct / 2022

APIs and Microservices – What Are They?

APIs and Microservices – What Are They? API and Microservice - these are two new buzzwords of the tech industry, both very important in modern day web application development. However, even though their uses often overlap, these terms cannot be used interchangeably. It is important to understand what they mean, and how they are different from one another. What is an API API (application programming interface) is a set of rules and protocols that allow software to communicate with other software. It allows developers to create applic...
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19 Oct / 2022

How to Get the Best Results from Responsive Search Ads

How to Get the Best Results from Responsive Search Ads Responsive Search Ads (RSA) are the latest, flexible search ad format from Google. The goal of responsive ads is to reduce human intervention and effort, instead pushing more for automation. This also potentially opens up new business avenues for advertisers, since ads can now show up for more varied search queries that you may not have originally thought of. Also, leveraging automation for your ads can leave you open to further business development activities. In fact, PPC Management Services w...
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13 Oct / 2022

An Overview of SaaS Application Development

An Overview of SaaS Application Development Businesses are constantly looking for new and innovative ways to improve their operations. One great option is to develop a Software-as-a-Service (SaaS) application. In layman's terms, SaaS is software that is provided over the internet to customers who pay monthly subscription fees. You can think of it as a utility service where you get access to a particular application without having to buy the hardware & software and install it yourself. It's a great option for businesses because it offe...
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08 Oct / 2022

Different Types of Web Hosting and How They Work

Different Types of Web Hosting and How They Work Every website on the internet lives on a server somewhere. These servers are computers that  use their processing power to keep the website afloat, receive user queries, and send out results. They are configured to display a website’s content and handle all the traffic that the site receives. It is imperative that you choose good web hosting, as it is one of the primary factors that affect your site’s performance. Choosing the right hosting plan for your website depends on the 3 things - yo...
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29 Sep / 2022

Mistakes You Should Avoid When Hiring Dedicated Developers

Mistakes You Should Avoid When Hiring Dedicated Developers When hiring developers for a project, it's important to ensure you're doing everything possible to avoid making mistakes. This blog outlines the most common hiring mistakes people make and how to avoid them. By knowing the pitfalls to avoid, you can save yourself a lot of time and trouble down the line. Outsourcing your project’s development work can also have several benefits. With experienced developers on your team, you can focus on more important things - like core business activities. ...
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