28 Mar / 2020
Before starting this article, we would like you to perform a quick task: go to Google and search for how to improve SEO efforts. You will find link building as one of the crucial factors for SEO in all of the articles.
But what you may not find in those articles is that the words you choose for linking (we mean, the anchor text) matter a lot!
This article addresses just that! Today, we will discuss everything about anchor text - its types, optimization tips, and so on.
But before delvin...
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25 Mar / 2020
The global pandemic of Covid-19 seems to have made an impact (positive or otherwise) to the digital ecosystem. The search for the terms ‘Corona and Covid-19’ has outpaced all other searches. And based on the industry segment, the crisis is causing a ripple effect across all value chains. For example, with people maintaining social distancing as a precautionary measure, the eCommerce stores selling merchandize are witnessing an upward surge to their sales trajectory. So, with similar surges i...
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11 Mar / 2020
Are you noticing a sudden drop in the conversion rate?
Is the bounce rate graph getting steeper than ever?
One of the major factors behind an increased bounce rate or reduced conversion rate is website friction.
What is it?
Friction is anything that hinders the conversion journey of a potential lead. It affects user experience and in turn, drives the leads away.
So, how to reduce website friction?
Glad that you asked. Let’s explore.
1. Enhance Site Speed
Let’s start with ...
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04 Mar / 2020
According to a report, internet users spent a daily average time of 144 minutes on social media networking in 2019, which is, of course, greater than the time spent on social media in the preceding years (Source: statista.com). This trend tells us that social media is here to make waves thereby impacting people and their browsing habits like never before. As social media usage is expected to increase, you have to strategize a marketing campaign that aligns with this trend to produce effective re...
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26 Feb / 2020
Let’s start today’s article with a shocking report by Baymard Institute.
The average shopping cart abandonment rate is 68%!
Yes, you read that right! For every 100 people visiting your store, 68 of them simply walk away!
Shocked enough?
Now, let’s talk solution.
What Can You do to Reduce Shopping Cart Abandonment?
A lot of things actually.
1. Increase Brand Reliability
With cybercrime rapidly increasing, today’s tech-savvy customers are extra-cautious. And after 7.9 b...
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21 Feb / 2020
The popularity of mobile apps has truly brought the benefits of the digital revolution to everyone. If figures are to be believed then mobile apps are going to touch an expected revenue of $188.9 billion globally in 2020. The appetite of users for such apps across industry verticals has made the job of developers a challenging one. This is due to the fact that developers of any mobile app development agency have to come up with attractive designs, seamless navigation, and robust security feature...
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19 Feb / 2020
Search Engine Optimization or SEO has become an important tool to let a website feature high on search results. It helps the website to get better visibility and sales. However, not every SEO company fits the bill to give your business the desired results. Since the world of SEO is dynamic thanks to the changing algorithms of search engines, a company offering SEO services should be aware of such changes and know the ways to adapt. Hence, it is important that businesses looking to increase their...
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15 Feb / 2020
PPC (Pay Per Click) is all about ad copy, keyword bids, and conversion tracking.
Wrong.
Though it may sound surprising, your website design can impact PPC performance as well.
Website designing is not only about the aesthetic appeal of the site but also about the overall performance of your business.
Increasing CTR (Click Through Rate) on your ad is indeed the first step in a paid search campaign. But everything that happens after the click is equally, or perhaps more important.
I...
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07 Feb / 2020
Technology meets law as the U.S. Department of Justice (DOJ) mandates with the Americans with Disabilities Act (ADA) that all digital technology must be easily accessible to people with disabilities.
When ADA was first passed in 1990, it sought to protect people who require facilities like ramps for wheelchairs and elevators.
Now, ADA compliance has been extended to the websites with the U.S. Department of Justice frequently citing the Web Content Accessibility Guidelines (WCAG) 2.0.
WC...
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05 Feb / 2020
Now that you’ve put so much effort into modifying your SEO strategy according to the ever-changing SEO trends, you probably want to check whether these efforts and resources are paying off.
Rank improvement of your website is not the sole indicator of your success. Your site may have several vanity keywords that are driving traffic to the website and boosting your rank. But what if a large number of viewers are leaving your site thereby increasing the bounce rate and draining your resources...
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