21 Jan / 2020
The featured snippet is the search result that is displayed on top of the first SERP (Search Engine Result Page). The position that a featured snippet occupies is usually known as “position zero”. This is due to the fact that a featured snippet is the top organic result that comes right after the ad.
Featured snippet provides the marketers with a fair chance to acquire greater visibility, drive traffic to their site, boost conversion, and thereby beat the competitors. Moz reports that the... Read More
20 Jan / 2020
Staying relevant and driving organic traffic to the website is not a matter of joke. More so because search engines, like Google, are consistently updating their algorithms to enhance user experience. That’s why it’s crucial to avoid misleading SEO practices recommended by self-proclaimed “experts” and adopt the right SEO strategies.
Today, we will discuss some SEO trends that you will witness in 2020. This will help you to modify your existing strategies and stay up-to-date.
1. BERT... Read More
14 Jan / 2020
SEO can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curating content with keywords etc but these should be followed with discretion. To reach the top of the SERPs, businesses often end up committing SEO mistakes inadvertently. To know about these SEO mistakes in a... Read More
14 Jan / 2020
Posted by : Rajdip Datta Under : Mobile App Development Services
Comments Off on How Users Have Looked at Mobile Apps in 2019
According to a survey by Statista, the global average selling price of smartphones has consistently declined from $348.6 in 2011 to $276.2 in 2015 and the figure has dropped further to $214.7 in 2019. This reduction in price contributed to the worldwide annual sale of 1.4 billion smartphones since last five years.
Further, the growing tech-savvy users are downloading new apps based on peer pressure, social media or the opinions of influencers, among others. This led to 205 billion app downloa... Read More
06 Jan / 2020
While optimum organic search results can be obtained by implementing several SEO strategies, paid advertising requires marketers to pay the owners of the ad space. There are several categories of paid ads, including PPC (pay-per-click), PPI (pay-per-impression), and display ads.
PPC is a form of search engine marketing where search engines allow the advertisers to display their ads on the SERP (Search Engine Result Pages). Here, you need to pay a fee to the search engine every time the ad is ... Read More
31 Dec / 2019
Once it comes to PPC (Pay-per-Click), you seek for instant results. And according to a survey by Bluelist, paid search ads can increase brand awareness by a whopping 80%. However, as the trends in digital marketing are changing rapidly, you need to spend your budget efficiently in order to meet your business objectives. The only way to do this is by adopting the latest PPC strategies.
No worry. We have got you covered. Learn these PPC trends you are going to witness in 2020 so that you can im... Read More
24 Dec / 2019
Are you a start-up looking to get a head start in your business niche? The first thing you should consider is creating a strong brand identity, which would set you apart from others. This is where designing a logo comes into play for giving your brand the much needed visibility. Remember, in the highly competitive business landscapes of today, unless your brand has a recognizable ‘face’, you will find it difficult to achieve traction from your target customers. Just one glance at the ‘half... Read More
04 Dec / 2019
One of the common payment plans and digital marketing tools available to businesses is PPC (Pay-Per-Click). It is a model of online marketing where advertisers have to pay a fee to the search engine every time their ads get a click. The major benefit of PPC is that it allows you to reach the right audience as the campaign ads are shown to those who are actively searching for the products and services related to yours. Hence, it helps to boost traffic to your website and drive more conversions by... Read More
25 Nov / 2019
In the contemporary world of real estate, about 90% of home buyers take the assistance of the internet while searching for a new property or home (Source: Properties Online). Therefore, as a property developer, it’s essential for you to have a dynamic web presence in order to engage the attention of sellers, buyers, and agents.
In this blog, we will explore the essential features of a property listing site and the role they can play in boosting your business. However, building an attractive... Read More
14 Nov / 2019
The digital landscape has become very competitive with every other company going online with its brand, products or services. To let websites feature on the search pages sought by the users, companies should engage the latest SEO tools and techniques. However, maintaining a full fledged SEO team in-house can come with costly overheads. This is where outsourcing your SEO requirements to a top SEO agency can help. Read our infographic to know the various benefits your business can accrue from outs... Read More