14 Nov / 2019
The digital landscape has become very competitive with every other company going online with its brand, products or services. To let websites feature on the search pages sought by the users, companies should engage the latest SEO tools and techniques. However, maintaining a full fledged SEO team in-house can come with costly overheads. This is where outsourcing your SEO requirements to a top SEO agency can help. Read our infographic to know the various benefits your business can accrue from outs...
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12 Nov / 2019
As the name suggests, start-ups are enterprises that are looking to establish their place in the competitive world of business. So, the foremost thing they need to do is advertise their arrival to the world. But how? Well, in the digital world of today, the best way to register your presence in the minds of your target customers is through a website. It is your website that serves as the primary source of information for your clients and customers. If the website is trendy, responsive, user-frie...
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07 Nov / 2019
Is your website not generating enough leads? Do you feel that your current website stands outdated when compared to the evolving goals and strategies of your business? If yes, then you might need to consider a website redesign. While the current website has helped your company come a long way, the ever-changing dynamics of the business landscape requires you to engage website design services following the latest web design trends for a much-needed overhaul. From evaluating the current lacunae to...
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01 Nov / 2019
Though social media sites like Facebook, Twitter, Instagram, and others are amazing platforms to promote your business, they do not have the requisite tools to track costs, actions and results. This is where Social Media ROI (Return on Investment) can play a major role.
What is Social Media ROI?
Return on Investment or ROI refers to the ratio between the net profit and the cost of investment. Calculating ROI by revenue is based on the following formula:
ROI percentage = Revenue / Investment...
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30 Oct / 2019
In our tech-driven world populated by websites and applications, customers have become increasingly choosy. The intense competition across business segments has meant enterprises need to reach out to the customers to stay relevant. This is where agencies offering digital marketing services can play an important role in promoting a brand, product or service to their target customers. However, digital marketing can be a winding path with many challenges unless it is handled by experts. To address ...
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23 Oct / 2019
Link building is the process of acquiring hyperlinks from other websites to promote your site. A hyperlink (commonly referred to as a link) allows users to navigate through various webpages. Links are extremely crucial for a website to rank higher in the SERP (Search Engine Result Page).
When a search engine crawls the web pages, it extracts the contents of the respective pages and keeps adding them to its index. During the process, the search engine figures out whether a page contains qualit...
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16 Oct / 2019
One of the undeniable truths of digital marketing is that PPC works. With over 40% of global brands planning to increase their PPC (that’s Pay-Per-Click for the uninitiated) budget in 2019 (source: seotribunal.com) in order to drive leads, improve sales, and increase revenue, there’s no wonder that companies are always turning to PPC services and utilizing platforms such as Google Ads for achieving fast results within a limited budget.
But let’s face it: PPC ads are expensive. And while...
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04 Oct / 2019
Today, businesses are looking at the ways and means to stay competitive. As business models transform and embrace the online ecosystem, marketing needs to follow suit as well. With scores of websites spread across verticals vying to get the attention of the online users, your business needs to engage experienced digital marketing services to target them and generate revenue.
To leverage the huge number of online users and meet your business objectives, your online business address (read websi...
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24 Sep / 2019
‘Go online’ has become the mantra for businesses to reach out to their customers and increase ROI. This is because customers, armed with internet enabled devices like smartphones, tablets etc, are increasingly going online to communicate, search, and transact. Going by the stats till January 2019, the total number of websites on the internet was 1.94 billion (Source: websitehostingrating.com.) This humongous number means one thing - not every website is reaching its desired target users.
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16 Sep / 2019
The growing competition in the digital landscape means websites are finding it difficult to engage the attention of the users. To meet the challenge, websites need to incorporate trendy designs and enhance their aesthetic appeal. Animations can be used as a force multiplier in a website to boost user engagement. They can lead to other outcomes such as reduced bounce rates and increased sales. Any website development company should look at incorporating animations in their design workflow. Read o...
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