23 Dec / 2017
An eCommerce platform is arguably the best way to showcase your products and services on the internet. The only issue is that you are not alone in doing so, for there are scores of competitors targeting customers that you intend to convert. You may have a strong digital marketing strategy bringing lots of traffic to your site. But, if your sales are still not going up, the first point to check is the bounce rate of your website.
What is bounce rate?
This is the percentage of users who have... Read More
23 Nov / 2017
Have you interacted with your phone by using voice commands through apps like Siri, OK Google, or Cortana or played a first person video game and wondered who is the one responding to your moves? Then it is time you ought to know about Artificial Intelligence. Yes, the term you have often associated with science fiction or robotics but not anymore, for artificial intelligence is slowly but steadily entering into our lives.
There is a growing chatter in the media and other circles about how art... Read More
22 Nov / 2017
eCommerce is becoming popular with each passing day. This is mainly to do with factors like convenience and the value for money it offers. However, as the owner of an eCommerce website you have a few challenges at hand especially when it is about attracting visitors such as -
Giving customers a better user experience while they visit your website
Stay ahead in competition vis-a-vis other eCommerce sites
Even though eCommerce has made rapid strides across the world it has not repla... Read More
13 Nov / 2017
Are you one of those content creators who writes brilliant content that gets many likes? Are you of the opinion that getting likes is the be all and end all of content marketing strategy. Well, let me politely remind you that is not exactly the case, for marketing through content creation is about converting your readers into generating revenue. Sounds farfetched or unrealistic? Not quite! For unless your content brings in revenue it would become unsustainable in the long run. So, what needs to ... Read More
28 Oct / 2017
Mobile applications have made lives easier for most people. Be it ordering groceries from an eCommerce store, paying utility bills, or booking tickets, mobile apps have ensured people utilize the internet in the best possible way. However, the story is not so rosy for those who develop these apps. The reason being mobile app monetization (earning money from apps) is turning to be a tough nut to crack. Thanks to the intense competition customers have got used to download mobile apps for free. Bes... Read More
08 Sep / 2017
Is your eCommerce site recording a consistent high sale volume? If the answer is in the affirmative you need a mobile app and if in the negative, then too you need a mobile app. Sounds quite perplexing Right? Well not quite as mobile applications have become the flavour of our times and have the potential to drive sales. So, if you have a mobile app for your eCommerce site then your sales volume can show a further increase and if not then more the reason for you to go for an eCommerce mobile app... Read More
06 Sep / 2017
The most popular (by percentage owned) mobile operating system in the world, Google’s Android has done it again, that is, come up with a new version. Android’s obsession with confectionary continues as it has named its latest version as Android Oreo. The last one Nougat was released in August 2016 and just about one year later, Android has decided to bring out its Android 8.0 OS final update for aficionados like you and I. To be made available for Pixel and a few Nexus devices, the new versi... Read More
29 Aug / 2017
Google has a user-centric approach toward every business always. It aims to provide the users with the best experience and it has, all these years, uncompromisingly served to achieve that goal. Regardless of how big your business is, if it does not appeal to the users for any reason, Google will never rank your website at the top of its Search Engine Results Pages (SERPs). All its algorithms and updates have rolled out time and again to enhance user experience in terms of content relevance, qual... Read More
22 Aug / 2017
A successful digital marketing campaign stands for optimum lead generation, increased user engagement, maximum conversion and a strong social media presence. Not all digital marketing campaigns aim to achieve millions of dollars. Some aspire to enhance brand awareness or increase the number of subscribers. But,
How do you know when you have reached that goal?
How do you know whether your campaign is moving in the right direction?
Numerous tools in the web world strive to provi... Read More
28 Jul / 2017
In today’s competitive business scenario, it has become imperative for any business to have a professional website. The Internet has become the source of information for people from all walks of life. Without a digital presence, a business simply cannot survive in the modern day.
Today, if you want to create your own website, there are abundant site builders in the market to help you do the same. Why does one need a professional then? Can a DIY (Do It Yourself) site builder used to create a... Read More