13 May / 2019
You have created a great looking website featuring your products and services, and now, are waiting for a miracle to happen – people to start visiting your website and make sales. However, things do not always go according to plan as thousands of businesses with websites on the World Wide Web have discovered to their dismay. Yes, digital marketing is the way to popularize your website to your target customers and generate leads, but is it enough?
You do have the option of implementing PPC a...
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09 May / 2019
While you may use Facebook as a social media platform to connect and interact with your family, friends or colleagues, post pictures and comments or browse through sundry details, you may be surprised to know that it has emerged as a viable advertising platform for businesses, including eCommerce. This is more relevant for startups that look to expand their business but do not have the required spending power to generate leads in a short span of time. Since going the organic way to generate lead...
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30 Apr / 2019
You put your search query on a search engine and get an expansive list of websites on the Search Engine Result Pages (SERPs) in return. What would be preferable to you? An ambiguous list of websites or a structured one with better information? Should you prefer the latter, then you must know the display of a structured list of websites with better information is the result of a technique called the Schema Markup. The technique works at the backend and optimizes a website to increase its visibili...
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25 Apr / 2019
The customers of today are seen to buy products/services from websites that rank high on the Search Engine Result Pages. This has resulted in a situation where every business worth its salt wants its website to appear on the top of search results. Since reaching there organically can be a difficult and time consuming proposition, why not use a quick fix solution? As businesses look to get quick results for their money spent, engaging PPC advertising services can be the desirable option. However,...
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16 Apr / 2019
So you have your website running. Business is good, the sales are coming in, and everything is on track…
Then you notice something.
Your site analytics show that for some reason, your website is not getting as many visitors as it used to. True, all businesses strive for more traffic. Human nature (and seo services!) drives us towards getting more and more traffic to our web property. This is simply because more traffic to your website means greater customer outreach, quality engagement, ...
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13 Apr / 2019
With businesses looking to move online to reach their customers in a better way, the level of competition in the digital landscape has increased manifold. Businesses, in order to attract customers to their websites, need to be different. They must design websites that are futuristic and incorporate a set of features or functionalities to make them appear appealing to the end customers. To achieve these objectives, businesses can either use in-house resources or engage experienced website design ...
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04 Apr / 2019
A long, long time ago, in order to drive customers to your online (or offline) storefront, all you needed was a smart website. Then smartphones entered the scene and changed it entirely, perhaps forever.
Now, in 2019, it has become imperative for any business to have a proper mobile app in place to cater to its existing as well as potential customers. Noticeably, the total number of global smartphone users has already surpassed 2.5 billion (Source: statista.com) and is expected to reach almos...
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23 Mar / 2019
Today, digital marketing has become a popular yet cost effective medium to drive traffic, boost sales, and achieve ROI. Among the many dimensions of digital marketing, content marketing retains its pre-eminent position. The importance of high quality and relevant content has not ceased; in fact, it is and will continue to grow.
In 2019, content marketing shall witness more personalization and customization. The content marketing services need to utilize various digital channels like the socia...
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18 Mar / 2019
SEO can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if certain SEO practices are used/overused. Thus, it is not only important to follow the established SEO practices like building links, curating content with keywords etc but these should be followed with discretion. To reach the top of the SERPs, businesses should use the right SEO strategy comprising a number of steps, ideally by engaging exper...
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11 Mar / 2019
The wide reach of globalization has led to the expansion of the travel and tourism sector. Like other sectors of the economy, the travel and tourism sector is increasingly using digital technology to reach out to its customers and provide them with a seamless user experience. Furthermore, the digital transformation of the industry has greatly facilitated user engagement and experience.
“Travelling, it leaves you speechless, then turns you into a storyteller.” - Ibn Batuta.
With growing...
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