Subscribe To Our Blog

28 Mar / 2020

Anchor Text: Everything You Should Know

Before starting this article, we would like you to perform a quick task: go to Google and search for how to improve SEO efforts. You will find link building as one of the crucial factors for SEO in all of the articles. But what you may not find in those articles is that the words you choose for linking (we mean, the anchor text) matter a lot! This article addresses just that! Today, we will discuss everything about anchor text - its types, ... Read More

28 Mar / 2020

Anchor Text: Everything You Should Know

digital marketing services

Posted by : Under : SEO Services No Comments

Before starting this article, we would like you to perform a quick task: go to Google and search for how to improve SEO efforts. You will find link building as one of the crucial factors for SEO in all of the articles. But what you may not find in those articles is that the words you choose for linking (we mean, the anchor text) matter a lot! This article addresses just that! Today, we will discuss everything about anchor text - its types, optimization tips, and so on. But before delvin... Read More

Continue Reading

25 Mar / 2020

How SEO Services Can Deal With Covid-19’s Impact On Search

seo services

Posted by : Under : SEO Services No Comments

The global pandemic of Covid-19 seems to have made an impact (positive or otherwise) to the digital ecosystem. The search for the terms ‘Corona and Covid-19’ has outpaced all other searches. And based on the industry segment, the crisis is causing a ripple effect across all value chains. For example, with people maintaining social distancing as a precautionary measure, the eCommerce stores selling merchandize are witnessing an upward surge to their sales trajectory. So, with similar surges i... Read More

Continue Reading

11 Mar / 2020

How to Reduce Site Friction: A Definitive Guide

How to Reduce Site Friction: A Definitive Guide

Posted by : Under : Website Development Company No Comments

Are you noticing a sudden drop in the conversion rate? Is the bounce rate graph getting steeper than ever? One of the major factors behind an increased bounce rate or reduced conversion rate is website friction. What is it? Friction is anything that hinders the conversion journey of a potential lead. It affects user experience and in turn, drives the leads away. So, how to reduce website friction? Glad that you asked. Let’s explore. 1. Enhance Site Speed Let’s start with ...
Read More

04 Mar / 2020

What Are The Social Media Trends Of 2020?

Social media marketing services

Posted by : Under : Social Media Marketing Services 1 Comment

According to a report, internet users spent a daily average time of 144 minutes on social media networking in 2019, which is, of course, greater than the time spent on social media in the preceding years (Source: statista.com). This trend tells us that social media is here to make waves thereby impacting people and their browsing habits like never before. As social media usage is expected to increase, you have to strategize a marketing campaign that aligns with this trend to produce effective re...
Read More

26 Feb / 2020

Say “NO” to Shopping Cart Abandonment with 10 Pro Tips

Stop Shopping Cart Abandonment Tips

Posted by : Under : Shopping Cart Development Services No Comments

Let’s start today’s article with a shocking report by Baymard Institute. The average shopping cart abandonment rate is 68%! Yes, you read that right! For every 100 people visiting your store, 68 of them simply walk away! Shocked enough? Now, let’s talk solution. What Can You do to Reduce Shopping Cart Abandonment? A lot of things actually. 1. Increase Brand Reliability With cybercrime rapidly increasing, today’s tech-savvy customers are extra-cautious. And after 7.9 b...
Read More

21 Feb / 2020

Best Practices To Build RESTful APIs For Mobile Apps

Mobile App Development

Posted by : Under : Mobile App Development Services 1 Comment

The popularity of mobile apps has truly brought the benefits of the digital revolution to everyone. If figures are to be believed then mobile apps are going to touch an expected revenue of $188.9 billion globally in 2020. The appetite of users for such apps across industry verticals has made the job of developers a challenging one. This is due to the fact that developers of any mobile app development agency have to come up with attractive designs, seamless navigation, and robust security feature...
Read More

19 Feb / 2020

How To Select The Best SEO Company – An Infographic

seo agency

Posted by : Under : SEO Services No Comments

Search Engine Optimization or SEO has become an important tool to let a website feature high on search results. It helps the website to get better visibility and sales. However, not every SEO company fits the bill to give your business the desired results. Since the world of SEO is dynamic thanks to the changing algorithms of search engines, a company offering SEO services should be aware of such changes and know the ways to adapt. Hence, it is important that businesses looking to increase their...
Read More

15 Feb / 2020

Can Website Design Influence PPC Performance?

PPC Services

Posted by : Under : PPC services No Comments

PPC (Pay Per Click) is all about ad copy, keyword bids, and conversion tracking. Wrong. Though it may sound surprising, your website design can impact PPC performance as well. Website designing is not only about the aesthetic appeal of the site but also about the overall performance of your business. Increasing CTR (Click Through Rate) on your ad is indeed the first step in a paid search campaign. But everything that happens after the click is equally, or perhaps more important. I...
Read More

07 Feb / 2020

Is Your Website ADA Compliant? The Ultimate Checklist

website design company

Posted by : Under : Website Development Company No Comments

Technology meets law as the U.S. Department of Justice (DOJ) mandates with the Americans with Disabilities Act (ADA) that all digital technology must be easily accessible to people with disabilities. When ADA was first passed in 1990, it sought to protect people who require facilities like ramps for wheelchairs and elevators. Now, ADA compliance has been extended to the websites with the U.S. Department of Justice frequently citing the Web Content Accessibility Guidelines (WCAG) 2.0. WC...
Read More

05 Feb / 2020

SEO Metrics You Should Start Tracking Right Away

SEO Services

Posted by : Under : SEO Services 1 Comment

Now that you’ve put so much effort into modifying your SEO strategy according to the ever-changing SEO trends, you probably want to check whether these efforts and resources are paying off. Rank improvement of your website is not the sole indicator of your success. Your site may have several vanity keywords that are driving traffic to the website and boosting your rank. But what if a large number of viewers are leaving your site thereby increasing the bounce rate and draining your resources...
Read More
Mobile app development ad
Website design ebook