10 Dec / 2018
The global digital ecosystem has a growing footprint of software applications running on a huge array of mobile platforms. Going by statistics, out of a 4.2 billion active internet users worldwide in October 2018, around 3.9 billion use mobile phones to access the internet (Source: Statista.com.) This highlights the important role mobile applications play in bringing the fruits of the digital revolution to the end user.
The growing demand for mobile applications has led businesses to engage m...
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06 Dec / 2018
The latest in the world of software development is the Angular framework, which seems to have become the top choice for web application development. The reason for the popularity of this typescript based framework is the ease with which it lends itself to the development of Rich Single Page Applications (SPAs) and dynamic applications.
Created, nurtured and launched by the engineers at Google, AngularJS development services offer the robustness and flexibility, which most of the other framewo...
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30 Nov / 2018
“In the world of internet customer service, it is important to remember your competitor is only one mouse click away.” - J.P.Morgan & Co.
Do you want to build a website with amazing design elements but are unsure whether the site would meet the SEO requirements? Remember, even though SEO and website design cater to different segments – search engines and user experience, there are ways to achieve both. The blog discusses some of the techniques by using which a website can be made l...
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14 Nov / 2018
‘eCommerce is a powerful means to connect the unconnected to the global trade.’ - Arancha Gonzalez
The growing market for eCommerce portals has brought to fore a range of eCommerce platforms such as WordPress, Magento, Shopify, Opencart, BigCommerce etc. Among these, WordPress stands out as the dominant CMS platform to build eCommerce stores as evident from its commanding 59.4% market share globally (Source: W3techs.) And riding on the popularity of WordPress, its plugin WooCommerce is wo...
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05 Nov / 2018
Making your website to feature in the top sections of the Search Engine Result Pages (SERPs) has become essential to reach your target customers, generate leads, and drive conversions. To achieve these objectives, a number of SEO tools and methodologies are used including creating backlinks. Establishing backlinks from reputed or not so reputed sites can help your website in deriving the much needed page rank or link juice. Among the type of backlinks, the names Dofollow and Nofollow are much ta...
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29 Oct / 2018
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.” - Phil Frost.
In the competitive world of online business where hundreds of websites aim at getting the attention of customers, businesses engage result driven SEO services to realize their goals. However, as any best conceived plan may go wrong, so can be your SEO strategy. You spend hours in brainstorming to strategize and finetune your SEO executio...
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22 Oct / 2018
‘Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you,’ – Tim Berners-Lee
The growing use of smartphones (and tablets) across the world has been fuelled by the popularity of mobile applications. These self contained software programs have eased our lives considerably by providing products and services that were in the realm of science fiction in the not too distant past. So, be it ordering groceries or medic...
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10 Oct / 2018
“Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess.” – Team Position2
The Google Ads (formerly Google AdWords) based PPC campaign seems to have become the go-to area for businesses to generate leads and achieve ROI. So, did your business outsource its marketing campaign to some PPC agency in the hope of achieving the above mentioned objectives? Even though a professional PPC agency is expected to deliver results, are you sure th...
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28 Sep / 2018
“One’s destination is never a place, but always a new way of seeing things,” - Henry Miller.
Planning for a travel is no longer a cumbersome exercise with hotels, airlines, railways, and cab bookings being increasingly done through travel websites. In fact, in addition to bookings, people are referring to travel websites to have a preview of their chosen destination, to know about the popular landmarks, activities, people & culture. The results are there for all to see as the revenu...
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13 Sep / 2018
‘Habit is the nursery of errors,’ Victor Hugo
The ‘Page not found’ or ‘404 error’ is arguably the most annoying and confusing of texts that you can come across on the internet. It is like hitting the dead end of your search tunnel with no light in sight. The mind often wonders why 404? If the grapevine is to be believed, then 404 was the room where the first web server at CERN was placed. Importantly, since user experience has become the be all and end all objective for businesses...
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