Why A Mobile App Is Important For Your eCommerce Site?

29 Aug / 2017

How Will Google’s Test My Site Update Benefit Website Owners?

Google has a user-centric approach toward every business always. It aims to provide the users with the best experience and it has, all these years, uncompromisingly served to achieve that goal. Regardless of how big your business is, if it does not appeal to the users for any reason, Google will never rank your website at the top of its Search Engine Results Pages (SERPs). All its algorithms and updates have rolled out time and again to enhance user experience in terms of content relevance, qual...
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22 Aug / 2017

How To Effectively Measure The Success Of Digital Marketing?

A successful digital marketing campaign stands for optimum lead generation, increased user engagement, maximum conversion and a strong social media presence. Not all digital marketing campaigns aim to achieve millions of dollars. Some aspire to enhance brand awareness or increase the number of subscribers. But, How do you know when you have reached that goal? Moreover, How do you know whether your campaign is moving in the right direction? Numerous tools in the web world strive to provi...
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28 Jul / 2017

Top 5 Reasons To Hire Professional Website Designers

In today’s competitive business scenario, it has become imperative for any business to have a professional website. The Internet has become the source of information for people from all walks of life. Without a digital presence, a business simply cannot survive in the modern day. Today, if you want to create your own website, there are abundant site builders in the market to help you do the same. Why does one need a professional then? Can a DIY (Do It Yourself) site builder used to create a...
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03 Jul / 2017

How Can Startups Benefit From Digital Marketing?

You are living in a digital world, where all buying decisions are largely dependent on your online presence. Gone are those days when the popularity of a brand solely depended on the years of its existence and deliverance of quality products, e.g. Nokia, Reebok, Raymond, Woodland, Park Avenue, Gillette, and others. Although these businesses are still doing well and are held in high esteem, they are not the only ones competing for consumer attention today. A number of new companies have establish...
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19 Jun / 2017

5 Popular Website Design Trends In 2017

Trends, an outcome of constant analysis and heavy research are often the most integral part of the process that takes a company forward. A Website, one of the pillars on which a company stands, is subjected to the ongoing evolution of trends. The Website Design industry has already gone through numerous phases over the course of years and, it should be continuously updated to suit the needs of the time. Some of the trends listed below will define Website Design in the year 2017 and beyond. Th...
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07 Jun / 2017

Custom or Open Source Platform: What Could be a Better Choice for an eCommerce Website?

Having an eCommerce website for your business goes a long way in helping your endeavour be successful. Furthermore, eCommerce stores come with an added benefit of being available at one’s fingertips 24/7. In today’s digital age, thus putting your business on an eCommerce platform is one of the most opportune ways to generate higher revenue. There are primarily two methods that must be considered before developing an eCommerce portal: Custom Coding and Open Source eCommerce platforms. Deci...
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30 May / 2017

iOS or Android: Which is Better for your Business App Development?

When you ask people that between iOS and Android, which platform will they choose for launching their business apps, you will receive contradictory answers. Some will say that iOS is better than Android while others will differ. In this confusing scenario, it is better to evaluate it all by yourself and launch your business app on an appropriate platform. Let us make a brief research on the subject to make the matters clearer! Hopefully, this will help you take a firm decision! The selection ...
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12 May / 2017

Apps V/S Websites- 7 Important Questions to Ponder

If you are an entrepreneur looking to make a mark in your chosen domain, making your presence felt in the digital world is the essential factor for success. This essential condition leads to an inevitable dilemma – What should you Build- An App or A Website? Mobile websites are designed to be accessed via the smartphones and hence are adaptable to smaller screens and the touch screen interface. Apps are downloaded and installed on your mobile device rather than being accessed through the br...
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