25 Oct / 2021
These days, there’s no alternative to social media marketing when it comes to improving brand awareness - a major goal for any business. Now, is it only about brand awareness? Not really! Social media plays the most significant role in a brand’s marketing efforts. In this blog, we will take a deeper look at the importance of social media for businesses.
Reasons Why Social Media Marketing is Important for Your Brand
Driving Traffic
Driving more traffic to your online address and generat...
Read More15 Sep / 2021
No matter whether you are just entering the market or operating for some time, occupying the top rank on Google search must be at the back of your mind. However, with ever-evolving algorithms and extensive competition in the market, it’s quite challenging to occupy and retain the top places of Google. In this blog, we will explore some smartest steps you need to adopt in order to achieve your goal.
Win the Top Rank on Google Search: Best Practices
Following strategies are preached and pra...
Read More08 Sep / 2021
Writing blogs is one thing and promoting them is another. What’s the point of writing hundreds of blogs if they reach a hand few visitors? In this blog, we will tell you some awesome strategies that help to promote your blog and drive traffic.
Best Strategies to Promote Your Blog
Keyword Optimization
Simply writing long content won’t help to promote your blog if it is not properly keyword optimized. For that, you need to research keywords for your blog topic. Optimizing with the right key...
Read More17 Jul / 2021
Google paid search allows businesses to seamlessly operate in multiple countries and drive more customers. If you want to extend beyond your local presence, it’s time to adopt some effective international online advertising strategies. This blog is directed to just that. From targeting proper location & language to researching keywords, writing compelling ad copies to scheduling ads in different time zone - we will explore it all. Before starting, let us quickly mention that paid market...
Read More30 Jun / 2021
YouTube is the second largest search engine right after Google. It has its own set of SEO best practices. From boosting your brand awareness to driving credibility, YouTube SEO plays an important role in your marketing efforts. Optimizing a video for YouTube takes more than selecting some keywords. Today, we will explore some of the handpicked practices diligently followed by the digital marketing services to get a video rank high on YouTube. Without further ado, let’s get started.
Win a Hig...
Read More09 Jun / 2021
If you own a business, Google Maps is more than a navigation tool for you. It has immense potential to help businesses reach out to customers. In fact, the experts of digital marketing services utilize Google Maps as a part of their marketing strategy. How? We will explore below. Let’s dive in.
Useful Features of Google Maps for Businesses
Message Customers from Google Maps
Businesses can message their customers directly from the Google Maps application. You can turn on messaging from the...
Read More27 May / 2021
Appeared as a photo and short video sharing social network, Instagram has emerged as one of the most potential marketing platforms today. A striking study by Smartly.io finds that 29% of businesses spend the majority of their ad budget on Instagram. Now, the challenge is to make the most out of Instagram ads. If you don’t find your users engaging with the ads, it’s time to change your strategy. Today’s audience needs much more than the clichéd “buy this now” approach for interactin...
Read More07 May / 2021
If you want to make the most of your PPC efforts and improve Click-Through Rates (CTR), customizing your search ads is a must. Gone are the days when you could expect people to read a long text. Nowadays, PPC advertisements include various add-ons to attract people, convey lots of message in a concise manner, and in turn, increase CTR. This is when Google Ads extensions come in handy. Google Ads offers numerous extensions - from ratings to callout and more - to enhance engagement in your sear...
Read More04 May / 2021
Born between 1997 and 2012, Generation Z or better known as Gen Z is coming of age and living in a dynamically changing digital world. As 74% of Gen Zers spend their free time online, they are in a position to influence how business is done on digital platforms (hubspot.com). Driven by the core values of pragmatism, equality, and creativity, they are, however, not so easy to please. If you think you can take them lightly, you’re probably mistaken. With a combined purchasing power of over $ 4...
Read More08 Apr / 2021
Imagine this - you have created an informative content on your website and shared it on social media. Now you are waiting to see a hike in traffic, likes, and shares. We hope it was that easy! But it’s not! You have to put some effort into enhancing the appearance of the shared post so that people click on it and share. Otherwise, amidst the pool of millions of content shared on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! OG me...
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