17 Jul / 2021
Google paid search allows businesses to seamlessly operate in multiple countries and drive more customers. If you want to extend beyond your local presence, it’s time to adopt some effective international online advertising strategies. This blog is directed to just that. From targeting proper location & language to researching keywords, writing compelling ad copies to scheduling ads in different time zone - we will explore it all. Before starting, let us quickly mention that paid market...
Read More30 Jun / 2021
YouTube is the second largest search engine right after Google. It has its own set of SEO best practices. From boosting your brand awareness to driving credibility, YouTube SEO plays an important role in your marketing efforts. Optimizing a video for YouTube takes more than selecting some keywords. Today, we will explore some of the handpicked practices diligently followed by the digital marketing services to get a video rank high on YouTube. Without further ado, let’s get started.
Win a Hig...
Read More09 Jun / 2021
If you own a business, Google Maps is more than a navigation tool for you. It has immense potential to help businesses reach out to customers. In fact, the experts of digital marketing services utilize Google Maps as a part of their marketing strategy. How? We will explore below. Let’s dive in.
Useful Features of Google Maps for Businesses
Message Customers from Google Maps
Businesses can message their customers directly from the Google Maps application. You can turn on messaging from the...
Read More27 May / 2021
Appeared as a photo and short video sharing social network, Instagram has emerged as one of the most potential marketing platforms today. A striking study by Smartly.io finds that 29% of businesses spend the majority of their ad budget on Instagram. Now, the challenge is to make the most out of Instagram ads. If you don’t find your users engaging with the ads, it’s time to change your strategy. Today’s audience needs much more than the clichéd “buy this now” approach for interactin...
Read More07 May / 2021
If you want to make the most of your PPC efforts and improve Click-Through Rates (CTR), customizing your search ads is a must. Gone are the days when you could expect people to read a long text. Nowadays, PPC advertisements include various add-ons to attract people, convey lots of message in a concise manner, and in turn, increase CTR. This is when Google Ads extensions come in handy. Google Ads offers numerous extensions - from ratings to callout and more - to enhance engagement in your sear...
Read More04 May / 2021
Born between 1997 and 2012, Generation Z or better known as Gen Z is coming of age and living in a dynamically changing digital world. As 74% of Gen Zers spend their free time online, they are in a position to influence how business is done on digital platforms (hubspot.com). Driven by the core values of pragmatism, equality, and creativity, they are, however, not so easy to please. If you think you can take them lightly, you’re probably mistaken. With a combined purchasing power of over $ 4...
Read More08 Apr / 2021
Imagine this - you have created an informative content on your website and shared it on social media. Now you are waiting to see a hike in traffic, likes, and shares. We hope it was that easy! But it’s not! You have to put some effort into enhancing the appearance of the shared post so that people click on it and share. Otherwise, amidst the pool of millions of content shared on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! OG me...
Read More05 Mar / 2021
WebGuru Infosystems has recently introduced an interesting and informative eBoook “How Digital Marketing can Help Your Business Beat the Competition” for the readers. The eBook covers a diverse range of topics like how to drive higher ROI with effective Google Ads strategies, keyword research guide, benefits of local SEO, the latest PPC trends, and many more. It will come in handy if you want to leverage the power of digital marketing to grow your business. If you want to get our eBook fo...
Read More01 Feb / 2021
BERT algorithm has caused a stir right since its inception due to its innovative crawling approach. Recently, many SEO experts are pointing out that SMITH algorithm can outperform BERT. Wondering what Smith algorithm is? Is it already in use? How is it different (we mean, better) than BERT? Sit back and relax! The blog will find answer to all the questions.
What is SMITH algorithm?
SMITH is a new algorithm model that tries to comprehend the entire document. Models like BERT can understand m...
Read More08 Dec / 2020
Yes, the global ad spending has decreased in 2020, but given the financial turmoil that immediately followed the Covid-19 crisis, this downturn is anything but natural. After all, the global pandemic has completely changed the way businesses used to function. However, thanks to the disruption, the world is finally convinced that digital media is the way to go. Some initial hurdles might get you anxious but hang in there if you are eyeing long-term success. But, have you planned how to strengt...
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