24 Aug / 2020
With over 820,000 stores built on Shopify (source: Shopify), this is one of the most reliable eCommerce platforms these days. However, only building an e-store is not enough to drive traffic and boost sales unless you optimize it properly. The age-old concept of “you just have to build, their work is to come” is simply not working anymore! Today’s competitive digital age demands you to put a continuous effort to draw shoppers and retain them until conversions. And all these start with S...
Read More16 Jul / 2020
When you opt for digital marketing, you are spoilt for choice, you see. From PPC and Social Media to Search Engine Optimization and Video Marketing, you can choose and combine strategies to achieve your marketing goals. Now, with all these strategies at your disposal, you might doubt the relevance of email marketing and consider it to be old-fashioned. But we are here to tell you otherwise. Do you know 72% of customers prefer to receive promotional messages through emails (marketingsherpa.com...
Read More25 Jun / 2020
The relation between video and marketing is like bread and butter! From the traditional television commercials to YouTube, Instagram, Snapchat, and even Facebook Live – video dominates everywhere. No wonder digital marketing service providers use this powerful tool to support their marketing campaigns and reach a wider audience. If you are not yet convinced of including video in your marketing strategy, this blog is dedicated to you. Go through the following passages to know the benefits...
Read More15 Jun / 2020
The current lockdown is a dark phase – something the world has never witnessed! The pandemic has already changed our lifestyle. Maintaining hygiene practices, social distancing, and focusing on savings – everything has become the “new normal.” Yet another thing has significantly changed due to the total lockdown of movie halls, shopping malls, restaurants, and amusement parks. Yes, you guessed it right – the means of recreation. During the lockdown, people have embraced digital medi...
Read More09 May / 2020
Since the last few months business owners like you are facing an unprecedented crisis caused by the COVID-19 pandemic. But it’s important to keep calm during the period and use it to strategize your next step. Instead of getting nervous with low less web traffic and conversions, we suggest you take a pause and improve your company’s online presence, especially on the search engine. In fact, Google is actively supporting this. Google My Business (GMB) has added a dedicated COVID-19 Update ...
Read More07 Apr / 2020
The Covid-19 pandemic has created an unprecedented situation where everyone willy-nilly has to follow self-quarantine and social distancing. Conducting face-to-face business while working in offices and conducting live events and conferences have come to a standstill. The situation is indeed alarming and has the potential to push traditional businesses ‘off the cliff’ unless they adapt to the new reality. Yes, this is the time when digital can not only come to the rescue but even help busine...
Read More02 Apr / 2020
So, the buzz of digital marketing has reached your ears. As a small business owner, you have ignored it for some time, but now, there’s no turning back! You have to admit: digital marketing is THE PHENOMENON in the contemporary tech landscape. We acknowledge your concern that it’s not always possible for a small business owner or a start-up to spend bucks on every new experiment. But take it from us, engaging digital marketing services can return you more profits than you could have im...
Read More04 Mar / 2020
According to a report, internet users spent a daily average time of 144 minutes on social media networking in 2019, which is, of course, greater than the time spent on social media in the preceding years (Source: statista.com). This trend tells us that social media is here to make waves thereby impacting people and their browsing habits like never before. As social media usage is expected to increase, you have to strategize a marketing campaign that aligns with this trend to produce effective re...
Read More15 Feb / 2020
PPC (Pay Per Click) is all about ad copy, keyword bids, and conversion tracking. Wrong. Though it may sound surprising, your website design can impact PPC performance as well. Website designing is not only about the aesthetic appeal of the site but also about the overall performance of your business. Increasing CTR (Click Through Rate) on your ad is indeed the first step in a paid search campaign. But everything that happens after the click is equally, or perhaps more important. I...
Read More06 Jan / 2020
While optimum organic search results can be obtained by implementing several SEO strategies, paid advertising requires marketers to pay the owners of the ad space. There are several categories of paid ads, including PPC (pay-per-click), PPI (pay-per-impression), and display ads. PPC is a form of search engine marketing where search engines allow the advertisers to display their ads on the SERP (Search Engine Result Pages). Here, you need to pay a fee to the search engine every time the ad is ...
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