07 May / 2021
If you want to make the most of your PPC efforts and improve Click-Through Rates (CTR), customizing your search ads is a must. Gone are the days when you could expect people to read a long text. Nowadays, PPC advertisements include various add-ons to attract people, convey lots of message in a concise manner, and in turn, increase CTR. This is when Google Ads extensions come in handy. Google Ads offers numerous extensions - from ratings to callout and more - to enhance engagement in your sear...
Read More04 May / 2021
Born between 1997 and 2012, Generation Z or better known as Gen Z is coming of age and living in a dynamically changing digital world. As 74% of Gen Zers spend their free time online, they are in a position to influence how business is done on digital platforms (hubspot.com). Driven by the core values of pragmatism, equality, and creativity, they are, however, not so easy to please. If you think you can take them lightly, you’re probably mistaken. With a combined purchasing power of over $ 4...
Read More08 Apr / 2021
Imagine this - you have created an informative content on your website and shared it on social media. Now you are waiting to see a hike in traffic, likes, and shares. We hope it was that easy! But it’s not! You have to put some effort into enhancing the appearance of the shared post so that people click on it and share. Otherwise, amidst the pool of millions of content shared on social media, your content may get lost. Enters Open Graph meta tags to make it easier for you! OG me...
Read More05 Mar / 2021
WebGuru Infosystems has recently introduced an interesting and informative eBoook “How Digital Marketing can Help Your Business Beat the Competition” for the readers. The eBook covers a diverse range of topics like how to drive higher ROI with effective Google Ads strategies, keyword research guide, benefits of local SEO, the latest PPC trends, and many more. It will come in handy if you want to leverage the power of digital marketing to grow your business. If you want to get our eBook fo...
Read More01 Feb / 2021
BERT algorithm has caused a stir right since its inception due to its innovative crawling approach. Recently, many SEO experts are pointing out that SMITH algorithm can outperform BERT. Wondering what Smith algorithm is? Is it already in use? How is it different (we mean, better) than BERT? Sit back and relax! The blog will find answer to all the questions.
What is SMITH algorithm?
SMITH is a new algorithm model that tries to comprehend the entire document. Models like BERT can understand m...
Read More08 Dec / 2020
Yes, the global ad spending has decreased in 2020, but given the financial turmoil that immediately followed the Covid-19 crisis, this downturn is anything but natural. After all, the global pandemic has completely changed the way businesses used to function. However, thanks to the disruption, the world is finally convinced that digital media is the way to go. Some initial hurdles might get you anxious but hang in there if you are eyeing long-term success. But, have you planned how to strengt...
Read More24 Aug / 2020
With over 820,000 stores built on Shopify (source: Shopify), this is one of the most reliable eCommerce platforms these days. However, only building an e-store is not enough to drive traffic and boost sales unless you optimize it properly. The age-old concept of “you just have to build, their work is to come” is simply not working anymore! Today’s competitive digital age demands you to put a continuous effort to draw shoppers and retain them until conversions. And all these start with S...
Read More16 Jul / 2020
When you opt for digital marketing, you are spoilt for choice, you see. From PPC and Social Media to Search Engine Optimization and Video Marketing, you can choose and combine strategies to achieve your marketing goals. Now, with all these strategies at your disposal, you might doubt the relevance of email marketing and consider it to be old-fashioned. But we are here to tell you otherwise. Do you know 72% of customers prefer to receive promotional messages through emails (marketingsherpa.com...
Read More25 Jun / 2020
The relation between video and marketing is like bread and butter! From the traditional television commercials to YouTube, Instagram, Snapchat, and even Facebook Live – video dominates everywhere. No wonder digital marketing service providers use this powerful tool to support their marketing campaigns and reach a wider audience. If you are not yet convinced of including video in your marketing strategy, this blog is dedicated to you. Go through the following passages to know the benefits...
Read More15 Jun / 2020
The current lockdown is a dark phase – something the world has never witnessed! The pandemic has already changed our lifestyle. Maintaining hygiene practices, social distancing, and focusing on savings – everything has become the “new normal.” Yet another thing has significantly changed due to the total lockdown of movie halls, shopping malls, restaurants, and amusement parks. Yes, you guessed it right – the means of recreation. During the lockdown, people have embraced digital medi...
Read More
