17 Nov / 2022
It seems like every day there's a new mobile app launch, and it can be hard to keep up. With all of the marketing options out there, it can be difficult to know where to start. And yet, you need to start marketing as soon as you can, even before launching your app. That’s the only way to ensure your app gains some traction when it launches, since you’ll already have a few ready users that will help you to further reach even more people. And if you’ve already launched and it seems that you ...
Read More05 Nov / 2022
Video marketing has become increasingly popular among digital marketing agencies because it is the most effective way to communicate with and engage your target audience. Videos are easily shared on social media, and they can be embedded in websites to promote your services and products. Video is also a great way to share your unique perspective on a topic. You can show viewers what you believe or what you have experienced first-hand; this makes it much easier for them to trust you and learn fro...
Read More19 Oct / 2022
Responsive Search Ads (RSA) are the latest, flexible search ad format from Google. The goal of responsive ads is to reduce human intervention and effort, instead pushing more for automation. This also potentially opens up new business avenues for advertisers, since ads can now show up for more varied search queries that you may not have originally thought of. Also, leveraging automation for your ads can leave you open to further business development activities. In fact, PPC Management Services w...
Read More12 Sep / 2022
Domain Authority (DA) is a measure of how strong your website is compared to everyone else’s. It is essentially a rating scale for websites, and is one of the many factors that predict how highly your site will rank on search engines. It’s a scoring system created by Moz that judges a site's strength and relevance, and the greater your score the better your site’s chances of performing well on search engine result pages. You can also think of your DA score as a quick indicator of your webs...
Read More30 Aug / 2022
Before you even start reading, ensure that you aren’t making the classic social media marketing mistake of using a private profile or a personal account instead of switching to a business account. Okay, cool. Now that that's taken care of, let's dive into some of the lesser-identified, yet vital mistakes that most brands make in their social media marketing strategies. Social media platforms are unforgiving and if you keep repeating the same mistakes, those days aren't far when your posts w...
Read More30 Jul / 2022
A majority of businesses are involved in PPC advertising, and Google Ads is the most popular PPC platform available today. Among all digital marketing services, PPC serves to provide immediate tangible results. And businesses are constantly concerned on how to get maximum returns from their ads, while not over-spending through advertising budgets. A good cost-effective campaign means ads with low cost-per-click (CPC). However, lowering CPC is easier said than done. Let us have a look at effectiv...
Read More23 Jul / 2022
While initially popular as a portal where people could display their skills and find better job opportunities, over time LinkedIn has become much more. Today, LinkedIn has more than 830 million users across over 200 countries, and is the largest professional networking platform of its kind. Job seekers aren’t the only people using LinkedIn anymore. This makes LinkedIn an absolutely essential platform for your brand when it comes to marketing to professionals. LinkedIn marketing involves usi...
Read More03 Mar / 2022
Building an eCommerce app is a great way to take your business closer to your customers. However, engaging a mobile app development agency and investing in eCommerce app development will only sprout results if you know the right way to market it. From driving more installations to encouraging people to check out abandoned carts – digital marketing can open a new horizon for your business. This blog will highlight the top 5 marketing strategies for your eCommerce app. Give it a read.
How to...
Read More21 Feb / 2022
Facts have it that the figure of active digital marketing clients across the globe will reach around 660 million. Isn't the number simply outstanding and tell you, in brief, the future of digital marketing? Well, it surely does! The past two years have been a complete game-changer with a huge boom in both digital marketing services and companies. Not only have the services expanded like never before but the companies too have spread like a wildfire. Based on these promising aspects, you will get...
Read More03 Jan / 2022
Social media platforms are undoubtedly one of the best channels for promoting your blogs. But to gain the maximum benefits, it needs to be done right. If you have been consistently uploading blogs on your site and promoting them on social media platforms without seeing any results, then chances are that you are not doing it right! Now before you grow impatient and wonder ‘why’, let us assure you that there are many users who are putting in consistent effort, yet are unable to drive releva...
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