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Parallax is a scrolling effect where the content in the foreground moves at a different speed from the content in the background. Usually, one moves slower than the other and is a scroll between text content and background images. This helps create a depth illusion within the page and makes both content and images look richer. This technique is used in parallax scrolling website to invoke curiosity within the visitor so they stay on the website for longer. It also helps to make simple text and images project a more impressive visual.
SPAs are applications that work like desktop applications for HTML on the web. A single page application loads an HTML page and then updates the changes dynamically as and when they occur. This leads to lesser page refreshes which in turn, results in websites loading faster and optimises the viewing experience for the user. Single page applications can also reconfigure or realign HTML without having to go back to the server to retrieve information. This keeps bounce rates lower and keeps users on a site longer.
The latest trends in website development demand a more clean and uncluttered look and this is where ultra minimalism fits perfectly. Web design professionals make use of the larger and longer pages with big yet slick fonts. The use of white spaces is also optimised to give a feel of space which results in a much classier look. To contrast with the spaces, flat colours are used as well. Instead of putting content directly on the page, subtle links are used which leads the user to another section.
Instead of giving users drab text or images, Canvas animation allows static content to become animated, allowing a deeper level of interactivity and keeping users on a page for longer. Canvas animation allows any HTML element to be animated, which makes a page far more interesting and interactive. This is unlike embedded images or Flash which is severely limited. Another big advantage is the non requirement of external plug-ins, especially for cross browser compatibility, as it is just the HTML code which does all the work.
Till very recently, typography or fonts used on web-pages was limited to a few styles. However, more recently, newer styles are increasing in use helping websites stand apart from generic designs and fonts. Open Sans, Roboto, Helvetica were some of the common and limited type faces that designers used to keep certain rigid design aesthetics. Not any more as more varied fonts are being used, helping create more unique identities. Texts can even be broken into separate animation or even have videos within them now.
The power of the internet has touched everyone in some way or the other. Its impact on business and commerce has seen customers benefiting immensely on account of convenience, scale, and cost. As technology becomes more powerful and reachable, it is time you considered moving to the digital world. And should you want to go ‘digital’ in the year 2018, you must consider investing in a new website.