18 Mar / 2021
Google Discover has marked a new beginning in the realm of SEO - that of searchless search. It’s not a new feature but these days, it is gaining more prominence than ever. Introduced back in 2018, Discover (earlier known as Feed) is a catchy element on the Google Chrome mobile application. It essentially contains information including news, videos, articles, live sports scores, advertisements, etc. Google Discover facilitates a query-less way to get information. Naturally, it’s high ti...
Read More25 Feb / 2021
Done optimising the website content and images? Have you checked the website speed? Updated the XML sitemap? Now, you must be thinking your recipe for SEO success is complete, but structuring the URLs can be that perfect cherry on the cake, giving you an extra edge over your competitors. With over 200 ranking factors for Google, the URL path and length are listed in the top 50 (backlinko.com). Ask any professional marketers you want and they will emphasise the importance of creating short and...
Read More29 Dec / 2020
After the core update in May 2020, Google has rolled out yet another core algorithm update in December this year. Google announced its release back on December 3, 2020 and it’s fully rolled out now. Like any other core update, this is a global or broad core update and not specific to any language, region or category of websites. It’s time to know all about the core update and how it will impact. Before getting started with the specific update, let’s quickly analyse what a core update is...
Read More13 Oct / 2020
By now, you may already know various technical SEO tips and tricks to upgrade your website performance. On the other hand, search engines are constantly coming up with new metrics that demand you to modify your strategies to keep up with the latest SEO trends and stay ahead in the competition. Core web vitals and page experience are the new additions in this list. Let’s take a brief look on these today:
A Quick Intro into the Matter
The Speed Report in the Google Search Console which is now ...
Read More13 May / 2020
“Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update.” On 4th May, a tweet post by Google read so. And on 5th May at 1.22 am, yet another Google tweet came to the forefront: “The May 2020 Core Update is rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.” This is Google’s second update confirmation in 2020 – the first one launched back...
Read More28 Mar / 2020
Before starting this article, we would like you to perform a quick task: go to Google and search for how to improve SEO efforts. You will find link building as one of the crucial factors for SEO in all of the articles. But what you may not find in those articles is that the words you choose for linking (we mean, the anchor text) matter a lot! This article addresses just that! Today, we will discuss everything about anchor text - its types, optimization tips, and so on. But before delvin...
Read More25 Mar / 2020
The global pandemic of Covid-19 seems to have made an impact (positive or otherwise) to the digital ecosystem. The search for the terms ‘Corona and Covid-19’ has outpaced all other searches. And based on the industry segment, the crisis is causing a ripple effect across all value chains. For example, with people maintaining social distancing as a precautionary measure, the eCommerce stores selling merchandize are witnessing an upward surge to their sales trajectory. So, with similar surges i...
Read More05 Feb / 2020
Now that you’ve put so much effort into modifying your SEO strategy according to the ever-changing SEO trends, you probably want to check whether these efforts and resources are paying off. Rank improvement of your website is not the sole indicator of your success. Your site may have several vanity keywords that are driving traffic to the website and boosting your rank. But what if a large number of viewers are leaving your site thereby increasing the bounce rate and draining your resources...
Read More21 Jan / 2020
The featured snippet is the search result that is displayed on top of the first SERP (Search Engine Result Page). The position that a featured snippet occupies is usually known as “position zero”. This is due to the fact that a featured snippet is the top organic result that comes right after the ad. Featured snippet provides the marketers with a fair chance to acquire greater visibility, drive traffic to their site, boost conversion, and thereby beat the competitors. Moz reports that the...
Read More20 Jan / 2020
Staying relevant and driving organic traffic to the website is not a matter of joke. More so because search engines, like Google, are consistently updating their algorithms to enhance user experience. That’s why it’s crucial to avoid misleading SEO practices recommended by self-proclaimed “experts” and adopt the right SEO strategies. Today, we will discuss some SEO trends that you will witness in 2020. This will help you to modify your existing strategies and stay up-to-date.
1. BERT...
Read More
