21 Jan / 2020
The featured snippet is the search result that is displayed on top of the first SERP (Search Engine Result Page). The position that a featured snippet occupies is usually known as “position zero”. This is due to the fact that a featured snippet is the top organic result that comes right after the ad.
Featured snippet provides the marketers with a fair chance to acquire greater visibility, drive traffic to their site, boost conversion, and thereby beat the competitors. Moz reports that the...
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20 Jan / 2020
Staying relevant and driving organic traffic to the website is not a matter of joke. More so because search engines, like Google, are consistently updating their algorithms to enhance user experience. That’s why it’s crucial to avoid misleading SEO practices recommended by self-proclaimed “experts” and adopt the right SEO strategies.
Today, we will discuss some SEO trends that you will witness in 2020. This will help you to modify your existing strategies and stay up-to-date.
1. BERT...
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21 Aug / 2019
The web has grown to enormous proportions in a relatively short span of time. With everyone from the corporate honcho to that high-school kid next door setting up their websites, the webosphere is certainly on the way to becoming one of the most complex ecosystems on the face of the earth.
This has certainly been made possible by the rapid rise in web technologies and the quick adoption and implementation of sound web development techniques by developers. Today, any website development compan...
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12 Aug / 2019
In the digital ecosystem, letting your website gain high visibility on Search Engine Result Pages would mean following the best SEO practices. However, such practices can lead to missed opportunities as well as many among them are mere myths rather than having any substance. So, let us understand what these best practices are and how often are they followed like a routine by the global or local SEO services.
What are the SEO best practices?
These are methodologies that have been generally acce...
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14 Jun / 2019
The evolving digital trends and the need to be at the top of search results, are the reasons as to why Search Engine Optimization(SEO) has gained momentum in recent years. Even statistics point to the effectiveness of SEO with around 57% of B2B marketers stating the importance of SEO in generating leads over other marketing activities (Source: junto.digital) Needless to say, businesses these days leverage SEO services in India to derive outcomes such as increased traffic, improved brand visibili...
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13 May / 2019
You have created a great looking website featuring your products and services, and now, are waiting for a miracle to happen – people to start visiting your website and make sales. However, things do not always go according to plan as thousands of businesses with websites on the World Wide Web have discovered to their dismay. Yes, digital marketing is the way to popularize your website to your target customers and generate leads, but is it enough?
You do have the option of implementing PPC a...
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30 Apr / 2019
You put your search query on a search engine and get an expansive list of websites on the Search Engine Result Pages (SERPs) in return. What would be preferable to you? An ambiguous list of websites or a structured one with better information? Should you prefer the latter, then you must know the display of a structured list of websites with better information is the result of a technique called the Schema Markup. The technique works at the backend and optimizes a website to increase its visibili...
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25 Feb / 2019
With more number of customers moving online to look for information, products or services, businesses want their websites to get high visibility. This has brought into sharp focus the utility of Search Engine Optimization or SEO in letting websites feature high on Search Engine Result Pages (SERPs). If statistics are to be believed then around 50% of mobile users visit physical stores within one day after doing an online search (Source: Google 2018.)
The rush to rank high on SERPs and generat...
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29 Oct / 2018
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.” - Phil Frost.
In the competitive world of online business where hundreds of websites aim at getting the attention of customers, businesses engage result driven SEO services to realize their goals. However, as any best conceived plan may go wrong, so can be your SEO strategy. You spend hours in brainstorming to strategize and finetune your SEO executio...
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29 Sep / 2016
The web is a vast storehouse of knowledge and with people becoming more and more internet savvy, search engines have become an integral part of our lives. Companies like Google and Microsoft are actively investing in their respective search engines to keep up with the growing demand for information. However the endeavor does not end there. Search engine providers have to improve the search algorithms continuously, add new features and look into further innovations. Over the years, searching on G...
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