Role of Color in Logo Design

What has color to do with logo? Take a look around and you will get the answer. Have you ever wondered what will happen if you could paint the famous Nike logo in a different color? Will it be able to cut any ice with the targeted audience? Probably Yes but possibly No. You are not sure and unless you are aware of the importance of color in the creative field of logo design, you are sure to make a blunder. So, here we are going to explore some of the crucial aspects of color in logo and what role it plays in adding the WOW factor to an otherwise ordinary logo.

Now there are so many colors so how on earth, you will be able to make a prudent choice that makes your logo stand out of the crowd? It is a painful job, there is no shred of doubt about it, but it is utterly satisfying at the same thing if you could manage to get the hang on it. You need dive deep into the color psychology and master it before applying it on a logo. Lets check out the role of different colors in logo design:

Yellow: - Yellow evokes the emotion of joy, happiness, buoyancy, warmth and a number of other positive emotions. It is bright and it catches the attention of the readers easily and that means, you would not have to tinker around with some complex concepts to make your logo a hit among your targeted audience.

Red: It is a strong color and it is mainly employed to draw attention of viewers. So, as obvious, you need to use it sparingly and judiciously if you wish to make the most of it. Red is associated with some strong emotions such as vitality, vigor, strength, passion etc. If you are designing logo of a company which is trying to gain ground, you can give this color a try.

Green: Green is the color of freshness, vitality, health and tranquility. Green is mostly used to denote freshness and promote environment friendly vibes. You can take a look at Green Peace’s logo and you will come to realize the importance of using green.

Blue: Blue is considered to be the royal color in the field of logo design. It is ascribed to faithfulness, stability, security, dignity and influence. If you are to design a logo whose main objective is to ooze out a sober and corporate look, blue is your best bet.