SEO Primer: A Basic Coverage of Fundamental SEO Techniques

Your website needs an impressive online presence and you need to be expert online marketers to do that. Though SEO is a rapidly growing and fast evolving field, optimizing a website is not that tough task. There are some proven and time tested technologies that you can give a shot if you wish to gain maximum exposure online. Here we are going to list some of the most effective SEO tips, you may call them as fundamentals, to increase your website’s visibility in search engine result page.

Keyword Research: You need to figure out the keywords that people may use to find out your website on SERP. Keywords should not be too generic like: health, Internet, Web etc. Choose keywords with medium search volume as less number of people will be vying to get rank in them.

Prepare Your Content: Once you are done with the keywords, next comes the most vital part of onsite optimization. It is body content optimization. You should write a content that adds value to users and that incorporates the targeted keywords without affecting the flow of the writing. Remember one thing, content should be built around the keywords and not the other way round.

Get the right structure: - Your website should better off visual gimmicks. They do not serve any useful purpose expect playing with the patience with the users. You need to concentrate on increasing visitor retention and that can only be done by using integrating simple navigation, cutting down on the loading time, adding quality content etc. Make sure the website in question has a uniform structure and it is pleasing to eyes.

Error Free Codes: Have you ever checked source code of your website? If you have not, just take a look and you will be in for a surprise. It looks ugly is not it. Try to reduce junk codes, long comments etc from it. Make sure that codes are W3 validated and are optimized properly.

Do Not Use Too Many Images: A great design does not necessarily mean it will generate huge traffic or help you get some business queries. Do not add too many images in your website as it will affect the loading time of your website. Now if you are unable to reduce images, you should try to use alt tag against each image so that Google can read them.

More Texts, Less Images: Since Google and other search engines cannot read images, you should try to use texts as oppose to images as far as possible. Now if you are using Flash, make sure that you are using texts. Google has got smart and it can indexed text elements embedded in the xml file.

Meta Tag Optimization: This is another vital step to increase visibility of your website. You need to describe your website in one single line in the Meta Title section whereas Meta description is allotted to give some specific details of the page. You need to use keywords in both the sections so that your website attains a certain level of relevancy in certain keywords. Though Google has reduced the importance of keyword sections, you should add only those keywords in this section which are targeted in the Meta and body content sections.