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LOGO DESIGN

A quality logo design bears significant advantages for your website. Logos are more than just watermarks or ciphers. They are symbols that represent your company or business to its target audience. Logos speak volumes about your business and its products and services. A well-designed logo is capable of attracting and retaining customers. Pint-sized logos have massive impact value while they highlight your company’s motto, principles and philosophy.

There are no rule books to say which logos are more effective and which are not. Logos can be images, or images with catch-phrases and even your company’s name spelled creatively and innovatively. The success of a logo lies in how well it is understood and comprehended by its viewers. Creative graphics akin to abstract art, which potential customers do not understand, is least effective as your company’s symbolic representation.

Hence, quality logos should have these following features:

Catchy designs that promptly and effectively establishes your corporate identity
Memorable graphics with high retentive and recall value
Aesthetic color-schemes, graphics and typefaces
Proportionately arranged graphics and fonts for maximum effect
Concepts that are easily understandable yet creatively intelligent
Designs that help your corporate identity gain the competitive edge

Ideally, a logo should be print-ready for full-blown banners, billboards, kiosks, etc. Vector graphics are recommended when designing logos. Also, optimized graphics are critical to SEO of your site. Bloated file size will reduce the load time of your site, hindering user experience.