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WEB PROMOTIOIN
If you have a product that you want to market to a large group of interested customers in the shortest possible time, then web promotion is your answer. At any given time, millions of people are browsing the web. The Internet is one massive market offering every web business an opportunity to succeed. Careful planning and right execution can affect in tremendous business growth for small to large companies, start-ups or aspiring entrepreneurs.
There are different forms of web promotion. The basic forms are:
- Viral Marketing – Placing ads about the company, its products or services on video sites such as YouTube. Banner and logo advertising are also powerful viral marketing tools. Clicks on ads redirect visitors to advertisers’ sites.
- Search Engine Optimization – Websites are optimized to user needs (website design, content, structure, etc) and promoted via search engines (Google, Yahoo, Bing, etc) through the process of search engine optimization (SEO). SEO is the process of increasing targeted traffic to a website by following search engine specified web promotion methods.
- Pay Per Click – PPC is a form of search engine marketing where web owners pay search engines to send targeted traffic to their websites.
- Social Media – Using social media and networking tools like Facebook, Twitter, etc, web owners can advertise, share and promote their site to a large audience bank.
- E-Mail Marketing – Emails or newsletters are sent to subscriber lists bearing information on the company’s products and services, special offers, and sometimes, information on other third-party (affiliate) products or services.
The scope of web promotion is huge. Strategic exploitation of web marketing techniques can generate good return on investment for online businesses.
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Very pleased with their quality of work, was done exactly how we explained, very professional, stuck to our schedule & will use them again!
TeamGillette, Canada






