OVERVIEW:
What makes you choose a Nike or an Adidas amongst the other regular products in the market? What is the mark we search for, when we try to judge the authenticity of a manufacturer? What is the first thing we picture when we talk about Olympics?
(Olympics logo)
Surprisingly, in each case the answer is an image respectively. It is this image, an out come of immense research, better known as Logo.
The logo of a company is the shortest and most precise form to express the individuality, judgment, image and intention of a person or a company. Often people identify a particular organization by its logo. It is short, smart and has an immediate appeal to the clients of a company.
Often placed at the corner end of a letter pad, the
Logo of a Company speaks for the company itself.
With time the concept of logo has undergone immense changes. Logos, today are much more stylish, dramatic and upgraded which graces the building of a company. Now lets take a blitzkrieg through the concept of Logo.
LOGO AS DEFINED TODAY:
- A logo carries the image of a company. Its function is to create a long lasting, recognizable impression on the mind of a potential client or customer.
- Set in a special typeface, it is a graphic element, symbol, and icon of a trademark or brand, which are the shapes, colors, fonts and images usually different from others in a similar market.
- A logo is an iconic symbol designed to represent a company, product or service. It also depicts an organization's personality.
(UNO logo)
- Generally Logo is dimensionally petite in dimension, thus as to fit into a variety of brochures, flyers, banners, stationery items, and other means of conveying the message/communication. It has been generally seen that the name of business establishment or corporate or social organization appears with the logo along with the slogan that conveys the essence of their vision and thoughts.
- Logos are the cryptogram of your business and are frequently display in additional places than everything else related with your labors does.
- A moment in which an image and the existence of your company is embedded in the mind of the client for longer period.
- A company, trade enterprise or a communal body to symbolize their trade interest, apparition and develop substance/monetary benefits through it, the personality of uses logos. It represents individual, or the group of people who are promoting that business interest.
LOGO SIGNIFICANCE:
Though names are what help us to identify one individual to another, it is the face of an individual we retain in our memory for longer. Similarly, if we shuffle our memory bank, we’ll find that we remember things, which appealed us visually than things that were told or written.
Uniqueness of a logo stands out here. A logo helps us to avoid confusion in the market place, among clients, supplier’s users. It definitely acts as a trademark and may be used to identify business organizations, products, events or services.
