History has witnessed a world of famous logos. Some of the logos are so famous that they will be always remembered. This process of highlighting business image is not new. It has been practiced for ages.
The word logo means a name, symbol or trademark, which is designed for easy recognition. It all started with a cipher consisting of a single letter, and later a design or mark consisting of two or more letter intertwined.
Greece is a country of symbols. It is famous for its mythical symbols that war used to describe the history and lives of pharaohs and his decuples. Archeological survey shows that many early Greek and roman coins bear the monograms or logos of rulers. The most famous imprint on the coin is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S, T, O and S, (Christ). Even the hub ages were enormously productive in inventing cipher for religious, creative, and marketable use.
It was in the thirteenth century traders started using designs, which evolve from plain cipher to trademark for trader and merchants. Some of the premature exemplar of logo design are goldsmith’s marks, masons marks, watermarks. Logos were created according to the jobs.
(source: ipmb.vub.ac.be)
With the advancement of time and technology, the face of logo and logo designing started to change. And with the advent of information technology, logos have undergone a sea change. The general public has become conscious of the visual impact. Gradually logo became the face of the company. Soon a professional logo for any business organization became a must. Since logos are the foundation of the image of a company, a first-rate
logo design is very important.
With the expansion of market, business started to multiply and hence distinction was needed to identify a particular company or business. It was this necessity that gave rise to a proper idea of logo designing. Soon well-designed logos started to grace the billboard of a particular company. With more and more competition, logos became an indispensable part of the name of the company.
Now when we look back to the last 5-10 years we will see how logo designs have undergone changes in leaps and bounds. Some of the all time famous logos are: IBM, BMW, Mc Donalds, and Cherry shoe polish, Titan Watches, MercedesAudi.
These logos are the outcome of immense research and study. Today logos are no more restrained to just some symbol or alphabetical representation. Color, texture, size, shape matters a lot to bring out the desired result. Unlike ancient times today many companies hire logo-designing companies to design an excellent logo for them.
In the point of business view, logo is a company’s distinct most important advertising device. Each moment it appears it communicates a bit about the result or service it represent and differentiate it from a competitor result or service.
