Organic Search Engine Optimization

There are two ways to get to the top of search engine result page – pay for it ( Google Pay Per Click Campaign) or outsmart your competitors in some of the most competitive keywords. Now, the first option is quite simple and straightforward, you pay for being there at the top, it is known as inorganic SEO. And here comes the second option – you have to impress Google that you deserve to be at the top and it is known as Organic SEO. Since you are not paying anything for it, it will take some doing to be able to secure top-notch positions. Here in this section, we are going to share some organic SEO tips that can help you to some extent to make it to the top.

Content Makes the Difference: Do not fill up your website with some worthless scrap of content. Remember one thing search engines are giving more importance to social signals and that means, if your targeted users do not find your website’s content good enough, your website may face sharp fall in ranking. Give importance to users experience and to enhance user experience, you need to produce great content.

Meta Tag optimization: The purpose of Meta tags is to make search engines aware of what the page is all about. But take it from users’ perspective and write Meta tags that make sense and well optimized. It is tough job but you should not succumb to the temptation of placing keywords, only keywords, one after another in the meta title and meta description section. And one more thing, you should not stuff keywords imaginable in the Meta keywords section since Google does not give it any importance.

Image Optimization: You may or may not have added loads of images in your website but you should not forget the fact that Google or any other search engines of the same clan cannot read images. So, to make your website more relevant, you need to use alt tag or title tag against images so that search engines can figure out which image is related to what keywords.

Use External JavaScript and CSS File: There is no point of making the search engines feel offended. If this is your point, you should try your level best to reduce loading time of your website and this can be done by compressing image size, reducing the number of redundant codes, using external files for JavaScript and CSS files. It will help you tame your website’s loading time and you will be able to see a significant dip in loading time which will definitely augur well for the health of your website.

To Exchange or Not: It is a classic dilemma. Now, it goes without saying that people would care a straw or two to give link back to you. You need to do some link exchange ethically but there is a catch to it, Google does not like it. So, you have to take a different approach to get some quality links.

Try Both Commercial and Non Commercial Links: You should try to diversify your link building campaign. Instead of getting links with the same anchor texts, you need to get links for the contact us page as well. It will make the entire thing looks natural and you might be able to avoid penalty.