SEO: Five Must-Know Strategies

What it takes to get to the top of search engine result page? Only links, of course not. Well optimized content, not really. Keywords in the Meta tags, most probably. You have a nagging feeling that you are close enough to that all inclusive success but you can get your hand on it. So if you are still getting haunted by the same feeling, it is time to sit back and take a look at your SEO strategy to pinpoint the missing factor. Here we are going to share 5 must known SEO strategies without which your website may find it left stranded in the middle.

1. Contextual Links: - You are happy with the way your trusted link builders are getting links from resource pages or link pages of other websites. You see your website gaining strength and its ranking improving gradually. But Google is giving less importance to links from link page so if you are hard-pressed to meet the deadline, you should migrate to contextual link building. The biggest benefit of contextual link building is that you would not have to share page juice with any other website.

2. Link Bait: So, you want to move from traditional SEO strategy. Google loves natural links but how on earth people would care to give you a link back. Well, you have to persuade them by producing great content or by offering some niceties – for say good software or free gift coupon if you can afford.

3. Spread thy Words: You are well aware of the importance of social media and as search engines are consistently shifting their attention to social media to get direct feedback from users, you need to promote your website proactively in different social media websites. Now, for Heaven’s sake, do not take recourse to spamming. People are smart to find out the difference between a natural post and a spammy one. Try to build communication and never try to treat users as promotional tools otherwise you will find yourself spurned by all.

4. Keep Your Website Fresh: Google loves fresh thing and so do we. Now, as obvious you cannot make changes in your website service page content all the time. You can create a blog section and update it regularly and then integrate that blog section in your preferred page. Whenever, you publish something in your blog, it will get reflected in that page. It will keep that page fresh and solve the problem.

5. Solve The Duplicate Content Issue: In case you are running an ecommerce website, you are a regular victim of the problem of duplicate content. But thankfully, we now have the solution. Use rel=’canonical’ tag all the duplicate pages and set the preferred version and you are done with. Google will automatically give value to your preferred version.

We hope that with these 5 SEO tips you will be able to ride past the initial problems of attaining visibility for once and all.