The Trinity of SEO - Paths to Success

Web has evolved and so has SEO. Search Engine Optimization or SEO is no more just about getting some good links and forcing keywords in the content. No, all these techniques have finally been relegated to the bin courtesy the recent algo shuffle by Google that kept many a webmasters on their toes. Free For All Links, thousands of spammy blog comments, posting hundreds of threads in different forums and other semi black hat SEO technique will not do any good and in some cases, they may backlash. So, you need to add some freshness in your current SEO techniques if you want to see your website going strength to strength in the SERP, you need to take a look at these three SEO techniques, which are popularly known as SEO Trinity.

The Father: Quality Content: - Most of us find ourselves at our wits end, when someone asks to define quality content. Just passing the CopyScape hurdle does not signify that your website content is of high quality. You need to figure out whether or not your website content is adding value to user experience. If people find your content good and informative, they will spend more time on your website and you will be able to see a visible difference in bounce rate. Rephrasing content of other websites will not do any good, you need to produce high quality and well researched articles.

The Son: Natural Links: - The days of paid links have already gone and to your utter horror, three-way link exchange may follow the same route. Getting thousands of links from low quality websites or link firms is just a sheer wastage of time and effort. You should be better of with link baiting which is gaining currency these days. It is a natural process and it is the quality of content that makes or breaks your SEO Services campaign. Since you are not going to employ any sneaky thing, your website will not be spurned by Google and its likes.

The Holy Spirit: Users Behavior – If you can make your website user friendly, you would not have to think about Google. However, you should not discard the importance of having a well optimized website. A well optimized website that gives value to user experience is probably the biggest business asset that you can have to make your mark felt in the virtual world. Now, if you are not sure whether your users are finding your website content interesting or not, just go to your Google Analytics and check bounce rate per page. Track pages with high bounce rate and make changes in them so that users spend more time and they feel encouraged to visit other pages of your website.