3 SEO Basics Your Website Can't Do Without

• Did the first attempt at increasing traffic to your site fail?
• Don't know what you did wrong?
• Confused what SEO methods are most effective?

This calls for a fresh start, which means reading and practicing those search engine optimization methods that you missed out the first time or did not follow. It's very simple...the success of your website depends on the search engines; you had better do what they say or permanently get your website stumped from search engine results pages.

Start by reading about SEO techniques and methods. Get your basics right and then analyze your website – what has gone wrong, what did you miss out, where can you improve, etc. Apply what you have learned to on-page optimization before you go off-page.

Keyword Research – Make a list of those words that can adequately describe your products, services and their benefits. Consider key phrases or keywords with similar meaning (e.g. website design: web design: web page design: web designing). Keyword research takes time but when done properly, is extremely useful for your website. Because keywords are what users enter in search engines to look for specific information, keyword research for your niche will tell you exactly what words or phrases are most important to tap a large audience group.

Follow keyword research by sorting keywords out in order of importance. You should be able to come up with primary keywords (most important) secondary keywords (less important) and other keywords that are relevant but least important to your website. Form your content headings and sub-headings with selected keywords and don't forget to use descriptive words in content. E.g. "we offer customized website design service" sounds better and has more effect than "we offer website design service".

Word tracking tools like Wordtracker, are web-based applications that greatly help search and analyze keywords and key phrases.

Content Development – Typically, search engine crawlers will examine your website's content for quality, relevancy and keyword usage. A website content that is readable, understandable and communicates with its readers, influences their action on your website. The H1 tags play a significant role in determining the website's rank in the SERPs. Substantial increase in traffic also depends on the overall readability and understandability of website content.

Keep your content simple, to-the-point and relevant. Build your content around keywords and not for keywords; content built for keywords, or solely to incorporate the keywords, sounds unnatural and is of little use.

Design your Website – Structure, structure, structure! Keep navigation easy so your users can easily find their way around your website. Web pages should be easily accessible; no one should have to spend more time than required to find specific information on your website. Also, remember to optimize your image and audio/video file sizes or Flash file sizes to make your site download quickly.

Attractive design helps but what's more important is user-experience. Plus, structured navigation also helps search engine crawlers find information on your website faster.

In conclusion, focus on in-depth keyword analysis and building content and applying keywords within content to make it both useful for visitors, and keyword-rich for search engines. Next, re-design or re-structure your website to make it attractive and user-friendly. Follow-up with off-page optimization for a completely workable and search engine friendly website.

 

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