Definition of SEO and its significance

SEO, the popular abbreviation of Search Engine Optimization, is a process of improving the visibility of a website in the organic search result of search engines. It is a long drawn process and it includes both on page and off page optimization processes. However, there is one popular misconception about SEO i.e. search engine optimization is that is the process of securing top ranking in some highly competitive keywords. It is not. SEO is a process that helps a website gets maximum exposure online. Manipulating ranking by stuffing keywords in the content, adding hidden texts or buying links from other domains etc do not comply with the guidelines set by the search engines. Here in this article, we are going to give you a brief idea of SEO and its ever growing importance.

On Page Optimization: The first step of search engine optimization is on page optimization. You need to make sure that your website is crawlable and you are not over optimizing it. Now, if you are undecided where to start, you should start with Meta tag optimization. Do not fill up the Meta title and Meta description sections with drivels or some irrelevant information. Try to add keywords therein and try to make sure that they do not look like out of the world.

The next vital thing is body content optimization. You cannot force keywords in the content just for sake reaching a desirable limit of keyword density. 2% keywords density is good and use subheadings as far as possible. Keywords should be spread evenly throughout the content and you should not make it look spammy.

Creation of robots.txt file creation is another important step in making your website visible to search engines. Supposes you have uploaded some confidential files to your website but you do not want Google or any other search engines index them. You can disallow the entire file and it is easy to do so.

Since Google cannot index images, you should use alt tag as against the images. You can add image title and description if you wish so. Creation of sitemap and 404 error page are another issues that you should not give a miss.

Off Page Optimization: Off page optimization is basically about getting as many links naturally from relevant and high quality websites as possible. Most of the SEO Services companies try different techniques to get links from different websites such as social bookmarking, directory submission, three way link exchange etc.

Significance of SEO: Importance of SEO has increased significantly over the past few years. In fact, it is virtually impossible to thrive in the competitive world if your website is poorly optimized. Since more and more people are getting into internet lately, importance of SEO is skyrocketing.