Designing is the challenge in web world for the web designer.
Web site design differs from designing printing materials like Brochures, books or any kind of other materials. There are technical differences along with its planning and concept in the two worlds, print world and the web world.
In both the world, colors play an important role. In the print world the color is restricted to CMYK (cyan, magenta, yellow and black) model. But screen has the support of RGB (red, green and blue) model, which has a huge collection of colors.
The designers go for the colors to influence the visitors. Power of the color is such that it can change the mood of the people. It can also result in making the website more beautiful and attractive to the visitors. Soothing and harmonious colors are good for web pages and it creates pleasant atmosphere. Sometimes designers have to go for the colors which the visitors would love to see in the website. A
web design can have wild imagination of colors or the page can have only simple white background with a tiny patch of colors depending on the idea based on the page layout. What ever the color strategy may be taken, it should look appealing and sophisticated to the people who visit the website.
In the business world, different colors define different fields. Colors have different culture and different meaning in the overseas market. A web planner has to acquire all the knowledge regarding these colors, and make the perfect choice of color while designing web pages for any specific product or a theme like banks or corporate houses.
A designer can use different shades of color from the same palette to give a soothing effect in the whole layout. A wide range of color scheme gives them a huge choice. Advantage in the web world is any number of colors can be used with no extra cost. A full-colored photograph, any colored background or any color typed text can be used to any extent.
Colors have psychological effect and this can be the strength of the
web site design. He can choose a different color for women visitors and another color for the men. The color sense of women differs from that of men. Women like less saturated colors and men like colors with more saturation. A color has such power that it can scream or whisper, it can make a page beautiful or ugly, it can be bright or subdued, it can make you feel happy or sad, or it can be depressing. Each color has its unique benefit. A thorough research of the color sense of the target audience and going for the correct color strategy can result in great
web design.
