Seo Friendly Image Usage in Web Design

Who would not like his website to invite more and more traffic? In today’s world where alternatives are plenty and with each bettering the other, it is important for a website to be both visually appealing as well as SEO- friendly.

One of the major ways, a user gets to your website is through search engines. Search engine optimization (SEO) is the key to attract and improve the volume and quality of traffic respectively. The earlier a site appears in the search results, the higher it ranks. The rank of a website is directly proportionate to the amount of traffic it invites.

SEO- friendly Website Designing

TAll website owners feel and understand the significance of the SEO friendly approach of website designing.

Keyword research is an integral step in user friendly website design. Using good and easily identifiable keywords constitute one of the major factors of SEO friendly web design. Avoiding irrelevant keywords help the website to be favourable in the search engine rankings.
Including a muti-level CSS drop down navigational menu is another key to success to achieve high ranks in search engines.
A Search Engine Spider fails to determine what an image is about. To help the spiders by providing additional information from a website that they can index, including an ‘alt’ tag for each image is considered wise. It is even better if the researched keywords are used in the ‘alt’ tags.

SEO- friendly Image Usage

Adding Alt tag or Title on the images can be a useful step in making the website SEO friandly. The reason being, search engine spiders are not smart enough to read the images but canread the alt tag or title given on the images. This makes the website both viasually attractive and search engine friendly.

Another way of SEO friendly image usage can be the inclusion of relevant and effective keywords in alt texts. This helps the search engine spiders to identify the image easily. For example, in the website www.webguru-india.com, the intelligent use of keywords in alt text has contributed to the high ranking of the website in the Google Search Engine.
The keyword usage in alt text goes like -

The effective usage of images to achieve both the objectives of designing a visually appealing website and also securing a good ranking in the search engines, should be taken into consideration by web designers. Images ‘alt’ should be used creatively, effectively and logically. The key to all success lies in prioritising the website in the search result pages.