31 Mar / 2020
Dynamic websites and applications have become the norm as far as going online with one’s product or services is concerned. These have become the best possible means to deliver a superior user experience – the key element in maximising traffic and driving conversions. Among the many computer languages, PHP has been accepted as a powerful server-side scripting language. However, not everything was fine with PHP in the initial stages as complicated and cumbersome functionalities were difficult ...
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11 Mar / 2020
Are you noticing a sudden drop in the conversion rate?
Is the bounce rate graph getting steeper than ever?
One of the major factors behind an increased bounce rate or reduced conversion rate is website friction.
What is it?
Friction is anything that hinders the conversion journey of a potential lead. It affects user experience and in turn, drives the leads away.
So, how to reduce website friction?
Glad that you asked. Let’s explore.
1. Enhance Site Speed
Let’s start with ...
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07 Feb / 2020
Technology meets law as the U.S. Department of Justice (DOJ) mandates with the Americans with Disabilities Act (ADA) that all digital technology must be easily accessible to people with disabilities.
When ADA was first passed in 1990, it sought to protect people who require facilities like ramps for wheelchairs and elevators.
Now, ADA compliance has been extended to the websites with the U.S. Department of Justice frequently citing the Web Content Accessibility Guidelines (WCAG) 2.0.
WC...
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29 Jan / 2020
The online landscape is changing fast thanks to the advent of new technologies and a shift in demographics and customer preferences. To sustain in this competitive landscape and prepare for the future, your business or for that matter, any website development company needs to follow the latest trends in web development. Keeping up with such changes can be challenging at times as a lot of effort goes into incorporating them in the new or existing websites. However, biting the bullet of ‘followi...
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25 Nov / 2019
In the contemporary world of real estate, about 90% of home buyers take the assistance of the internet while searching for a new property or home (Source: Properties Online). Therefore, as a property developer, it’s essential for you to have a dynamic web presence in order to engage the attention of sellers, buyers, and agents.
In this blog, we will explore the essential features of a property listing site and the role they can play in boosting your business. However, building an attractive...
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16 Sep / 2019
The growing competition in the digital landscape means websites are finding it difficult to engage the attention of the users. To meet the challenge, websites need to incorporate trendy designs and enhance their aesthetic appeal. Animations can be used as a force multiplier in a website to boost user engagement. They can lead to other outcomes such as reduced bounce rates and increased sales. Any website development company should look at incorporating animations in their design workflow. Read o...
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21 Jun / 2019
The digital population is growing exponentially. As per the latest figures from statista.com, as of April 2019, there are about 4.4 billion active users on the internet, and this number is growing steadily. Considering these statistics, no business can afford to ignore their web presence. Doing so would mean missing out on important customers, conversions and sales.
The website of any business forms the single point of contact between it and the internet population. As a result, to deliver a ...
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03 Jun / 2019
Appealing, user-friendly and super fast websites are not just created out of thin air, for web hosting solutions have a great role to play in delivering the final results! Whether it is a comprehensive e-commerce website or a simple blog based site, the web hosting services do the heavy lifting of tasks at the backend. Primarily, a website is a bunch of HTML files, whereas website hosting refers to the process of how and where those files are stored. Web hosting is as important as web developmen...
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27 May / 2019
With customer satisfaction/delight becoming the sole differentiator for web or mobile applications in achieving success, businesses are looking at ways to hasten the process of development/deployment, reduce cost and lead times, and enhance the download time. Since mobile applications can be a costly proposition not to speak of taking a high turnaround time to develop, Progressive Web Applications or PWAs can help businesses and consumers in a mutually beneficial way. These web applications that...
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27 May / 2019
What is your worst nightmare?
For many website owners, it is invariably the de-indexing of their websites by Google. After all, you put in all that effort, time and money to develop your website and then went through the entire process of SEO to get a good organic ranking. But in one fell swoop you find your website is no longer visible on Google. This can happen for a number of reasons.
But thankfully, getting de-indexed is not an irreversible situation. You can, with time and diligent ef...
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