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24 Dec / 2010 58 views

Give Your Small Business A Unique Online Identity

Posted by : Under : Website Design No Comments

Small is beautiful. Is not it? But the problem is that it takes some efforts to make it large. The same rule is applicable to small business website design. Be it small or large, every business needs to have a unique online presence. Offline presence of your business can be small, but you can easily expand your online presence without incurring huge setup cost. First, you need to make sure that your website looks professional and impressive. It is totally futile to spearhead an online marketing services if your website looks ordinary. It will be a complete waste of money and effort. Here in this article, we are going to share some common small business web design tips that can help you edge past your competitors:

Dictate Who You Are: – This is the most vital thing that you should not give a miss. As your business does not have an impressive offline presence, you should tell straight who you are. Describe your business objectives, missions, services etc in clear words. It will help you to transmit your message to your targeted audience easily.

Unique Logo: – Logo of your organization should be placed at the top left corner of your website to grab maximum attention of the viewers. Moreover, you need to make sure that the logo is capable of reflecting the brand image of your organization. It has to be unique and it should be powerful enough to get your message across.

Make Your Website Searchable: – Your home page should contain a search option because online visitors do not have the patience to browse through all your pages. You can integrate breadcrumb in your website to make it easier for the surfers to find information.

Do Not Make It Look Weird: – Do not make your website an eyesore. Avoid the use of bright color combination, complex navigation, fancy fonts etc if you wish to expand your business. Just keep it simple.

Maintain A Balance: – Do not cram your website with unnecessary images. Try to use punch lines rather than rubbing on a particular point over and over again. You should juxtapose images and text carefully.

Make It Light: – If your website takes painfully long time to get loaded, you are definitely losing a significant number of visitors. Moreover, your website might fall from the favor of search engines. Now, if you wish to make your website visible, you need to keep it as clean as possible. Create external files for JavaScript and CSS, as it will help you to reduce the loading time of your website.

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