With so much competition around, brands are looking to build a mobile app to get a step closer to the audience. But only investing in mobile app development services will not fulfil your objective. Here are a few strategies to help you drive more downloads.
Steps to Increase Mobile App Downloads
App Store Optimization
App store optimization is a crucial step to increase app downloads. Optimize your app description and title with relevant keywords, pay attention to meta data, and so on. Google AdWords keyword tool may come in handy here.
When you submit the app to the app store, select the proper category. Make sure that the category is relevant to the app but is not overly saturated.
Try to acquire more and more positive reviews as it helps to improve your app’s rank and inspires the reliability of the app. You can prompt in-app reviews to boost these reviews.
Here are some do’s and don’ts of app store optimization. Check it out.
Invest in Marketing
Only app store optimization will not do any wonder if you fail to optimize your marketing campaigns. Kindle people’s urge to install your app through 360-degree digital marketing services.
Make sure that your brand has an appearance on popular social media platforms like Facebook, Instagram, etc. That way, you can reach more people and attract them to install your app.
To earn their trust, you can feature some user-generated reviews. Yet another strategy is to inform that a friend of a user uses your app.
By using popular social media platforms, you can leverage their potential. For instance, Facebook offers a lookalike audience that lets you find out who has a high chance to install your app and use it.
Offer Something More on the App
If you already have a website, make sure of the availability of the app. That way, more search engine traffic will get to know about the app.
Further, inform your audience that your app has more features than the site. For instance, the users may access more in-app features than the website. They may get more discounts on products if they install the app.
Also, offer some exclusive facilities like earning rewards or virtual coins on installing the app. These will encourage people to download the app.
If the users have browsed your website or made a purchase from your site earlier, consider running retargeting ads. This time, promote your mobile app through the products they have browsed earlier or might be interested in.
Once they click on the product, lead them to the app store and encourage them to install the app. These people have are on the fence and have a higher chance to convert. ReadyCloud finds that the visitors of retargeting ads have a 70% higher chance to convert and these types of ads have a higher click-through rate. In fact, these ads have 10 times more CTR than display ads.
Check out this blog to find more on retargeting ad strategies.
If you are putting in so much effort, it’s important to track them. Pay attention to various metrics like app downloads, usage time, customer retention rate, uninstallation rate, and so on.
These insights will help you optimize your efforts and enhance the features & functionalities of the app.
Ensure Glitch-Free Experience
Before closing, we must remind you that your job is not done simply by driving some downloads. It’s important to retain them and ensure that they don’t uninstall the app.
Always monitor the app to offer the users a seamless experience. Listen to your users’ feedback and improve the app performance. This will enhance your app quality and make your users feel valued.
Make Use of Referrals
People rely on their acquaintance’s words than marketing campaigns. Similarly, people will recommend your app if they get something in return. A referral is a bridge here.
Turn your existing users into brand ambassadors. Give them incentives to refer the app to their friends.
For instance, if someone installs the app using a referral code and takes an action (say, purchase something), the first user who shared the referral code will win a bonus point (say, virtual coins that he/she can use in the next purchase).
We hope you have got some effective strategies to boost app downloads. Try these and let us know how it turned out for you.