You find website design highly interesting and you are determined to pursue you career in this domain. You know Photoshop, you are proficient in Dream weaver and you have a positive knack for designing something highly creative. But sometimes, you just forget some basic usability principles of website design while adding creative touches to a website. You need to understand that the main purpose of designing a website is not to add it in your portfolio. It has to be aesthetically pleasing and it should be good to look at. But above anything else you have to follow the principles of website design usability otherwise, you might find yourself in a tough corner.
Here in this article, we are going to discuss three main pillars of website design usability:
Make Your Website Scannable: – Sound weird but the fact is that online readers do not have the time nor have the patience to go through the details of your website from the scratch. They just scan your page and pick up something that is in bold letters or that are in bulleted points. Therefore, there is no point of filling up your website with long content. Try to use some images in the middle of the content so that the reader find it interesting and worthy enough to flip through some of the pages of your website.
- Use subheadings, bulleted points and emphasized important words and phrases of the content of your website.
- Visit the website of Apple.Com, Adobe.Com for getting some inspiration from them in this respect.
Give Visitors What They Want: – Online visitors hate to be on a page that does not contain useful information. Therefore, in order to increase visitor retention, you need to make the visitors believe that they are on the right page. This can be done by presenting information without using visual gimmick. Be straightforward and be honest as far as your approach is concerned.
- Use simple words and simple images. Shun any visual sorcery.
- Do try to show your creativity with navigation of your website.
Visitors Hate To Think: – Try your level best to make your website look simple because simplicity is the best element that can make a website look lively and truly irresistible. Do not feature anything in your website that can lead to unnecessary confusion. Do not use any trough words because visitors hate to scout for the meaning of a word while surfing online.