22 Sep / 2020 959 views

Why it’s the Year of Motion UI

Why it’s the Year of Motion UI

Posted by : Under : Website Development No Comments

Web design has come a long way from a content heavy portal to a dynamic and interactive one. With rapidly changing trends coming to the forefront, none seeks to develop a static website these days. One of the most important trends in web design is Motion UI.

Motion UI is a SaaS (Software as a Service) based library for creating attractive and customized CSS transitions and animations effortlessly. It is a powerful tool to create an interactive, fun, and lively web interface. Equipped with diverse array of built-in transition and animation classes, it makes prototyping real easy and enables you to customize the effect of your website.

The Craze of Motion UI

A website is not merely a source to find more information about your business but it actively helps in creating your first impression for the audience. Naturally, apart from the technical aspects like loading speed, the aesthetics or design elements play a significant role in delivering a seamless UX. This is where Motion UI comes to play. Here are some reasons of why motion design is gaining increasing popularity:

  • Driving Attention
    Motions can draw the web visitors’ attention to a specific area. It is a helpful navigational element in that it helps eyes to move in the proper direction. If your website is filled with ample of static content, the users may be confused about which step to take next. Your aim should be to guide them to accomplish a desired task. A dynamic motion element can be your agent in this and lead the users to take the next step. That way, it guides the users with a visual cue.
  • Responsive
    Responsive websites are not only cross-device friendly but also capable of instantly addressing the users’ confusion. The tech-savvy users, too, are getting used-to the responsive elements. Here’s an instance that you may have done yourself. When you are unsure about an element’s function, you may unwittingly hover over it. UI design elements capitalize on this intuition by providing the users with an instant feedback through the hover animation. This ensures an uninterrupted user experience by addressing the queries as soon as they arise. Motion UI truly brings web design into life.
  • Seamless Transition
    Motion design can help the users to understand or at least observe the flow between two things. User entertainment is only one part of it. Animations can also hold the users’ attention while the site is loading or an action is processing. Thereby, these can create the illusion of speed and make people wait patiently without bouncing.
  • Add fun elements
    Gone are the days when a website was only a repository of business-related information. Nowadays, site owners focus on making an engaging and interactive site that compel the users to spend a long time on the site. This is where animations like slide, scale, spin, hinge, etc. play a crucial role.

Where to Use Motion UI

Motion UI indeed adds a depth to your site and makes your users hooked to it. But using it at every part in your website will only make it clumsy without driving users’ attention to the proper direction. Here are a few parts in your website where you can implement motion element:

  • Welcoming users
    Motion UI features can be implemented right from the beginning. Don’t you love to be received with a warm welcome? You can create lovely and playful welcoming messages for your website. It evokes a positive impression and instantly engages the users.You can also consider Motion UI to be a trick-tool. Animations can keep your users hooked to your site if it takes a little time to load all the functionalities.
  • Any space that demands attention & action
    According to the experts at a leading website design company, Motion UI can help the users as they navigate through the site. For example, consider the sign up or log in sections in your website. A static message of sign up or log in is indeed clear, but using Motion UI can allure people to take a certain action. For instance, your site may a feature a small hand pointing to the CTA button. This subtly influences people to touch the button. Psychology!
  • Confirming activities
    There are numerous sections in your site when the users are notified about confirmation. It can be “feedback submitted”, “money transferred”, “files downloaded”, “message/email sent”, and what not! Give wings to your imagination and implement a Motion UI element that confirms the users of the completion of an action or process.
  • Refreshing content
    In social media sites or news portals, content frequently gets updated so as to provide the latest info to the users. A small motion element will keep people engaged for some time when your site is loading & processing info.If you are not sure where to include Motion UI features in your site or how to implement these, better engage professional website design services. The experts can properly guide you.

Wrap Up

Designed with innovative ideas and the right strategies, Motion UI can significantly enrich user experience and enhance the users’ time on a site. Displaying error or success message, loading spinners, creating eye-catchy CTA etc. add fun to web browsing along with creating a site hierarchy and directing users to take an action. Motion UI elements help to infuse life and give a break from the monotony of the eye-straining static content. By facilitating better user interaction, it can also bridge the gap between clicks and conversions!

Got a thought? Feel free to share!

Surajit Das

Surajit Das

Surajit Das has vast knowledge in the domains of web app development. His expertise in various programming languages & frameworks is reflected in the blogs.

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