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02 Mar / 2011

How to use Linkedin as an effective marketing tool

Posted by : Under : Internet Marketing No Comments

Having over 90 million users in 200 countries, LinkedIn has projected itself as one of the ever growing social media platform for business and professional networking. If connected properly, LinkedIn makes for a great marketing tool of today that can effectively pave the way of success for your business.

LinkedIn for Marketing Purpose

In the modern age of globalization, the first and foremost rule to follow in marketing is to make contacts that prove beneficial for your business. Hence the prime focus of using this system is to approach users in a complete professional manner so that they get the best impression of ‘who you are’ and ‘what you do’. Making things easier and effortless to users, LinkedIn is the best solution for tech savvy professionals to get informed about different companies along with their details. With help of the new search feature ‘Faceted Search’ of LinkedIn, you can also conduct research about your target market and decide whom to follow. Opening new gateway of opportunities for its users, the online platform of LinkedIn also allows you to communicate with top notch senior executives of other organizations.

The new ‘Faceted Search’ option of LinkedIn with its several impressive features makes for a good marketing tool that is worth trying out. Take a look through the benefits of this Faceted Search option given below that you can use to avail maximum marketing benefits for your organization.

  • It guides you through the finest path to get access to the filtered list of relevant people who can prove profitable for your business.
  • With help of its effective user interface, refine your search under 8 facets so that you can dice and slice the search accordingly.
  • It also helps improve the efficiency and precision of the search to make it more effective for user.

Popularly referred as the den of the best professionals of the world, LinkedIn demands for a transparent and proficient approach of communication in order to create a positive influence that pay off great dividends in the long run. Remember not to play smart, as majority of LinkedIn’s users are high profiled and professionals who can read between the lines well. Keep your mantra of using LinkedIn for marketing purpose simple and short: Research well, maintain a professional approach, and build your network by reaching out to maximum number of relevant users.

How to Market Yourself in LinkedIn
When connecting with people in LinkedIn, following several guidelines can help you not only market your organization effectively but also create some wonderful business relationship.

  • Improve your LinkedIn profile visibility and connectability: Create your profile in the best professional way with complete details about your organization, its services and contact. Also customize the profile’s URL to make it easily searchable by search engines.
  • Keep the profile updated: The best way to promote your business among relevant users is to keep the profile updated. Add new products or services that you specialize in and want to promote.
  • Communication and Interaction: Participate in the different ongoing community discussions of LinkedIn to market your organization at its best. Get engaged in group discussions which make one of the most effective ways of demonstrating your company and its expertise well among more people.

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