Slogan is and has always been employed by marketers to make people aware of the motto, importance or benefits of using the services or products of a particular organization. Slogan has to be powerful, persuasive and visually expressive so that people like it and speak enthusiastically about it. By using an interesting slogan, you can give boost to your company’s brand image. So, you need to be a bit cagey while choosing a slogan for your business. It is basically a double edged sword and if you fail to use it properly, a rude reality check will be waiting for you at the end.
Tips For Great Slogan
From print media to online advertisement, catchphrases are everywhere. But the truth is that not all of them are good enough to remember. Some of them even are awfully long and boring to the death. You need to do something significantly different; otherwise, you will find it really hard to generate a positive vibe. Your slogan should contain an “X” factor that will help you catapult your company into fame. Here are certain tips that you can try out:
- Be original
- Make it memorable
- Keep it easy to read and remember
- Stay consistent with your brand name
- Generate a positive feeling
Now, you would definitely like to see some real world examples and here they go:
Volkswagen: – “Think small” – This you can least expect from a company of such strength and size. It creates a dramatic contrast that is hard to ignore.
Blogger: – “Push Button Publishing” – Blogger.com could not have got anything better than this. Its slogan is short, simple and easy to understand. The message is quite clear – Blogger.com stands for publishing.
Mac Pro: – “Beauty Outside. Beast Inside” – Who says beauty and brain cannot go together? Mac Pro busts the myths, as it offers beastly performance without making any comprise with its beautiful appearance.
Google: “Don’t be Evil” – It is an informal corporate motto of Google. What Google tries to convey through this message is that you can make it large in the virtual world without cheating.
Canon: – “See What We mean” – This is a classic example of an ideal slogan that inspires and encourages beholders time and again.
Reebok: – “I am What I am” – Reebok reaches out to its targeted audience with this simple yet highly engaging slogan.